1 thought on “Market plan”

  1. In order to ensure that things or work can be carried out, the plan often needs to be developed in advance. The plan refers to a planned document formulated for a certain action. So have you understood the plan? Here are 5 market schemes I have compiled. Welcome to read and collect.
    A market solution chapter 1 Dear XX:

    Hello!
    Famed thank you very much for having the opportunity to communicate with you. Since I am not familiar with the company’s specific situation, the operating ideas mentioned here are biased and hoped to correct it. If I am fortunate to be a company, I will work in the following aspects in the region:
    . The current status of the industry
    The potential for the domestic infants and young children’s products market. The amount is 1.35 billion, of which about 4.98%of our target consumer groups are only 0 to 3 years old and about 69 million people. The market potential is amazing. In the mid -to -late 1990s, the domestic infants and child supplies markets entered a high -speed development period, with an average of more than 17%per year, which is much higher than the retail growth rate of social goods in the same period. Consumers. According to the market research data of authoritative agencies, if Chinese cities are divided into three cities: A, B, and C from high to low according to the degree of development and consumption level, each family of categories C is used to buy children every month. The average cost of food, health products, intellectual development and toys is 420 yuan, Class B cities are 590 yuan, and Class A cities are as high as 740 yuan. According to the data provided by market data, we know that the average monthly consumption of family cities in my country is 900 yuan. Coupled with the consumption of infants and young children in rural urban areas, the market size of infant supplies in mainland China will exceed 100 billion yuan each year. With the increasing level of living and education, people’s way of thinking and life concepts are changing. People are more and more concerned about the nutrition and health of their children’s body.
    . The analysis of competition status
    The existing competitors have entered the market, but the status of competitors is uneven, and leadership companies have not yet appeared. For this product, the initial period of products that have not yet formed a consumer concept, and it is definitely a good news to appear competitors -if only you are selling it, how many people will believe it? If it is a group of people selling this product to give consumers a different feeling.
    It in Henan, Shaanxi, and Shandong provinces with similar products to your products with “Jin Qishi”, “Anga”, “Aozi”, and “Royal Baby”. , Low -grade, competition between each other is also very fierce. Compared with the above brands, I think the products of your company have the advantages of competition. The main reasons are the following points:
    1. Products: product raw materials use Norwegian cod (other brands mostly use sharks), 100% 100%, 100% New Zealand imported high -quality milk calcium (other brands mostly use calcium carbonate, shellfish bone calcium), pure natural Chinese medicine gold and silver flowers, mulberry leaves, etc. Quality has also passed quality testing standards abroad and domestic. It is in line with the current consumer’s pursuit of green, natural and safe shopping psychology.
    2. Packaging: Molices use iron can packaging with high grade. The color is bright and bright, attracting customers’ attention on the shelves. (Most of the above brands are packaged in carton)
    3. Price: The price of most products is in line with the current acceptable range of consumers (the product retail price is below 100 yuan, and the relevant information is learned through customers in some areas).
    . Marketing goals
    1. The Henan and Shandong markets are strong within one year, followed by the Shaanxi market.
    2. Henan, Shandong, and Shaanxi agents have more than 39, and the sales outlets in the first year reached more than 200, and the sales outlets in the second year reached more than 400.
    . Marketing team
    1. 2 managers of Shaanxi regional (Xi’an, Baoji, Hanzhong, Ankang 1 person Shangluo, Weinan, Tongchuan, Yan’an, Yulin 1 person)
    2. Henan area There are 3 managers (Jiaozuo, Xinxiang, Hebi, Anyang, Puyang 1 person Zhengzhou, Luoyang, Sanmenxia, ​​Kaifeng, Shangqiu, Pingdingshan, Luohe, Zhoukou, Zhumadian, Nanyang, Nanyang 1)
    . 3 managers in Shandong (Jinan, Liaocheng, Zibo, Dongying, Texas, Binzhou 1 person Tai’an, Laiwu, Heze, Jining, Zaozhuang, Linyi, Rizhao 1 person Qingdao, Weifang, Yantai, Weihai 1 person)
    6. Channel construction and promotion
    Channel construction is also the most critical step in market development. In the company’s development stage, it should be operated from the regional key market. It’s too late to accept it. Starting from the regional market first, you can take a point with a point and strong band. Making brands and sales cannot be urgent, especially the current industry situation, it is necessary to step by step and stabilize.
    1. Product planning
    In in the market operation, choose the right product, and conduct different market segmentation and positioning in order to lay the foundation for the benign operation of the regional blank market. Products are the key to whether the market can be successful in the blank area.
    A. Determine the product category according to consumers’ preference. There are different land and things in my country, and different regions have different consumption habits. Therefore, the needs of different products showed by the market, put the appropriate products on the appropriate market to the appropriate consumers. It is the prerequisite and guarantee of the product that can quickly accept consumers and markets after entering the blank area market.
    B. The product grade is determined according to the consumption power. Different regional economic levels are different, and market consumption capacity and consumer consumption preferences may be different. Therefore, it is necessary to determine the grade of the new market’s main product based on the market consumption power and acceptable prices.
    C. The brand and product portfolio are performed according to market strategies. When the product portfolio, pay attention to the rationality of the product structure, pay attention to the different missions of the product at various stages, and distinguish the main and seconds, so as to cope with the various situations of market competition changes.
    2. Market layout
    A. The market cannot be developed blindly (like a war -fighting comprehensive combat) should be divided into: key markets, potential markets, and focus on the market (based on the market economy as the main basis To.
    B. Shaanxi is divided into two major areas (Xi’an, Baoji, Hanzhong, Ankang Shangluo, Weinan, Tongchuan, Yan’an, Yulin), of which Xi’an, Baoji, Hanzhong, Weinan, Tongchuan are the key development areas.
    C. Henan is divided into three major areas (Zhengzhou, Luoyang, Sanmenxia, ​​Kaifeng, Shangqiu Xuchang, Pingdingshan, Luohe, Zhoukou, Zhumadian, Nanyang Jiaozuo, Xinxiang, Hebi, Puyang), of which Zhengzhou, Luoyang, Kaifeng, Xuchang, Pingdingshan, Xinyang, Nanyang, Jiaozuo, Xinxiang, and Puyang are focused on development areas.
    D. Divide Shandong into three regions (Jinan, Liaocheng, Zibo, Dongying, Texas, Binzhou Qingdao, Weifang, Yantai, Weihai Tai’an, Laiwu, Heze, Jining, Zaozhuang, Linyi, Rizhao) Jinan, Dongying, Qingdao, Weifang, Yantai, Tai’an, Heze, Jining, Linyi, and Rizhao are key development areas.
    3. Channel planning
    A. Mainly attacking mother and baby channels: According to the information I have currently controlled, at least 500 maternal and infant shops in the above areas can adopt regional mother and infant channel agents, regional mother and infants Channel dealers. (Sales promotion dual mode)
    B. Pharmacy channels: Chain pharmacies in key areas, independent middle and large pharmacies. (Sales promotion dual mode)
    C. Hospital channels: Aiming at the strategy of propaganda strategies for large -scale comprehensive hospitals and obstetrics and gynecology hospitals, promote brand and products, and let consumers recognize our products from the source. This drives the sales of the terminal. (Promoting)
    D. Tong channel: For example: online shopping, group purchase, kindergarten, etc. (Sales> Promotion)
    4. Channel tactical planning
    A. Principles of resource focusing. We want to start the market quickly, so we must reflect the principle of focus in the use and distribution of resources. In order to avoid the average phenomenon of “fancy”, optimize the use of resources through concentration of manpower, material resources, financial resources, etc.,
    B. The principles of strategy applications. Entering the blank market, using the dealer resources I have mastered, the central city uses the central city to drive surrounding counties and cities, terminal store sales stores and hospitals to promote it.
    C. Principles steadily. According to the original work experience, do a detailed market survey, deploy a thorough strategic layout, first choose the appropriate market to verify the accuracy of the market forecast, the rationality of the strategic layout, and summarize a set of validity in the entire blank area market. Market development model.
    5. Create the model market, achieve three goals through the model market
    a, summarize a set of models. Through the model market, the feasible and effective, which can quickly promote the replication market operating model in the blank area, play a role in the point of view.
    B. Cultivate a team. The model market is like the training ground and sales of sales staff and the sales of actual combat classrooms to create a group of sales teams suitable for our brand and products for the development of other markets.
    C. Establish a model. Give full play to the power of the example to set a model of learning for the entire blank area, and establish unlimited and beautiful cases and confidences for dealers and business personnel. rn   6、业务人员的市场跟踪、推广、开拓、促销活动开展等:rn   A、要求自己和区域经理长期的出差到各市场进行市场调查(当地的人文环境、消费习惯、 Brand competition status and influential medium and large maternal and infant shops, medium and large chain pharmacies, hospitals, etc.),
    B. Master target customers, potential customer information, develop the best customers (funding capabilities warehousing capacity Radiation capacity expansion capabilities brand loyalty).
    C. The implementation of promotional activities in the market, brand promotion and other work.
    D. Maintaining the customer relationship between the company and the customer, without losing the interests of the company, deal with customers in a timely manner.
    7. Establishing branches and offices
    This can consider setting up branches and offices for key markets, but must be selective. If the management of branches and offices is not in place, it will greatly increase investment and inventory risks. Once the branch cannot open the market situation, the market has become a dead chess chess, and it is difficult to change other business models.
    8. Advertising
    If advertising is one of the most direct ways to shape the brand. Through newspapers such as newspapers and magazines, the Internet media and television, radio media, POP posters, and publicity sheets, etc., the image of the enterprise is displayed to the public, which can directly attract the attention of dealers and consumers in various places to expand market goals. In specific operations, there should be differences in the media that are different in various regional markets, especially the cost -effectiveness of the media.
    9. Brand and product image construction
    The unified, vivid, and high -quality product image brings strong visual impact to consumers, and has deep memories to improve the added value of the brand. In this regard, all sales stores are required to strictly check.
    10. Participate in the exhibition
    The information such as exhibitions and product exchanges through various channels to learn about exhibitions, product exchange and other information, and better recommend our brands and products to dealers and customers through the above platforms.
    7. In the later maintenance and market supervision
    A. It is more difficult to fight rivers and mountains. More sales and good sales networks are an objective environment for the company’s growth. Do a good job in the maintenance period of the pioneering period and the maintenance of the stable transformation period. The pioneering period can lose some of the interests of market customers to increase the benefits of our company, but the market of key markets should not be chaotic, and it must be selective for key market customers, and it must be selective. The agent must strictly enforce the company’s policy, and must strictly require the terminals to strictly control the brand image of cities above the prefecture level, including: display location, display area, POP arrangement, product vivid display, storefront display, storefronts Promotional training and its own brand products are in the store.
    B. Strict supervision of sales personnel in various markets in strict accordance with the company’s established policies, the operation mode is implemented. If it does not operate in accordance with the company’s established policy, even if the performance is good, it is necessary to severely punish it. At the same time, the individual problems that occur in the market must be treated specific, deal with it in a timely manner, adjust the strategic planning according to the problems discovered, and improve the operation mode.
    8. Summary
    The above is my personal market development view. If we strengthen our products, we step by step and stabilize. Of course, a good plan is only the first step in market expansion. The important thing is the planning of the plan. 80%of the efficiency of market expansion comes from execution. Market expansion does not exist in isolation. It depends on the management level of enterprises, the cohesion of marketing teams, the ability to communicate with marketing staff, product quality, and design level. Therefore, strengthening internal management, both hands and both hands are hard to make your brand take off.
    The market schemes 2 points and departments and centers: According to the notice of the municipal company’s “Notice on the Labor Competition of” Close to the Market, Against User “Labor Competition” (Yu Gongfa [20xx] No. 18), the spirit of Implement the company’s requirements for “marketing and customer -centric to carry out network maintenance work”, effectively support markets and customer services, and combine the actual situation of Liang Ping Branch to formulate an implementation plan for “close to the market and intimate user” labor competition. Specific as follows:
    . The leadership group of the branch company
    Group leaders: *** Deputy team leader: *** member: *******
    (1) Propaganda group: Responsibilities : Responsible for the propaganda plan of this event and organize it.
    Group leaders: *** team members: Branch Marketing Planning Center
    (2) Logistics team Duties: Responsible for the logistics support of this competition and related organizational coordination work.
    Group leaders: *** team members: Branch Comprehensive Department
    . The implementation plan of specific activities
    The content of the competition involved in the branch company, the Jianwei Department and the market and customer service department fully negotiate , Extensively communicate, carefully listen to the needs and suggestions of the market, and focus on the problems that they need to solve urgently, focus on the solution, and the responsibilities are implemented. For problems that cannot be solved in existing technology, do a good job of interpretation of online complaints.
    (1) Autumn harvest Nuggets
    1. Touched new students, refueling boutique network implementation rules: For the less reality of ** large and middle schools, the branch operation and maintenance department mainly focuses on The well -known high schools in Liangzhong and Red Middle County, which have a large amount of affairs, also promoted the “gardener” in various primary and secondary schools in the county in the county to increase the existing share of the campus market. Surveillance and expansion of the local period of time during school and “Teacher’s Day”, and timely monitoring and expansion to ensure the quality of campus network network quality and talk suction.
    2. Passionate festivals, unblocked the implementation rules of the Internet:
    (1) Contact with the marketing department, and timely understand the discourse peak area during the festival, major holidays such as the National Day, Mid -Autumn Festival, Christmas and New Year’s Day, and important large -scale large -scale large -scale holidays, and New Year’s Day The activity conducts discourse forecasts and analysis, and perform the expansion of the corresponding base stations in advance.
    (2) During the “Second Shuanggui Tourism Cultural Festival” event, important tourist attractions such as “Shuangguitang”, “Xiao Eryu”, “Mingyue Lake”, and “Baili Bamboo Sea” are done in advance Optimization of good expansion and line network equipment to ensure the maximum absorption of calls.
    (3) On the basis of ensuring network security, use technical means such as load sharing, carrier pool and semi -rate to absorb the peak of major holidays such as National Day, Mid -Autumn Festival, Christmas and New Year’s Day, and reduce congestion. Increase income. In particular, the opening celebration celebration activities of the Marketing Department of the Branch, Customer Gala, and VIP Customer Golden Autumn Fishing Campaign do a good job of network support.
    3. The love of the net, the implementation rules of the Guanzi Niu:
    (1) The high -plugging community is resolved through the processing of capacity expansion and SDCCH, and the guidance and absorbing local sudden high calls.
    (2) Carry out basic maintenance competitions, promote the initiative of operating and maintenance personnel, improve the health state of the network, reduce failure and losses caused.
    (2) Network publicity
    1. The image publicity and propaganda team is responsible for the promotional information of the “boutique network, elite team, and precise management” in the prominent position of the business hall. Basic materials such as the largest mobile network “and” World Enterprise 500 “have settled our leading advantages in quality, team and management.
    2. One month before the media survey of the customer satisfaction of the media in Hong Kong, the large -screen TV on the local newspapers, radio and people with large traffic in Liang Ping was launched on the large -screen TV with a large traffic. The theme series of soft line articles on network promotion. Highlight the advantages of mobile communication in network construction, network capacity, and network quality, and specially focus on publicizing the construction of the base station network of Liang Ping’s current phase at this stage, highlighting Liang Ping Mobile’s achievements in network construction. The event was extensively propagated and mobilized among employees to ensure the knowledge of employees and increase the participation of employees of various departments.
    A market scheme 3. Participants: car owner bank manager enterprise employees participating in intentional customers
    Subject: Through Thanksgiving on November 23 as gimmicky owners, giving back to the society, highlighting corporate culture, driving drive Sales.
    : Large crab feast test car essay on -site lottery firework feast
    Activity purpose:
    The effective transmission of brand information and the expansion of the customer.
    This in the good feelings of visiting the event, the project spreads the reputation in the circle of friends in the circle of friends.
    It the atmosphere of joy and warmth, set off the temperament connotation of the project.
    This pay attention to the project accumulated in the early stage.
    The event arrangement: The main line is based on luxury car shows, test drives, car owners interaction, and crab feast to achieve the effect of conveying gratitude, rewarding society, and conscience companies to customers.
    The activity style: positioning high -end and elegant, appearing in the audience with the image of high -end brand.
    The activity atmosphere: The entire activity from visual image to performing arts performances, focusing on the theme of gratitude, and integrating China’s “ritual, filial piety, respect, love” culture into it.
    . Specific activities arrangement:
    1. Essay activities (around the previous houses to the present house, “the story of the house” caused some people and things worthy of gratitude, thanks)
    2 2 , Trial activity
    3. You can invite the champion, runner -up, and third place of the “XX” contest to perform on the runway (the final is November 23)
    . 5. Cartoon character distribution project information
    6. Lucky activities purchase discounts
    7. All models: buy all models on the spot to enjoy the following policies, which is very grateful, extend the warranty period or kilometer; Very grateful, wonderful life, colorful gift (worth 200000);
    8. New and old friends are surprised: During the event, Darong Toyota New and Old customers introduce new customers to buy cars, which can get 1,000 yuan worth of boutiques;
    9 9 On -site car booking users: Send VIP Gold Card members. (Any one in the attachment)
    A market plan 4 is to further standardize the management of farmers’ market management, improve the urban environment, and improve the quality of life of citizens, and achieve national civilized city standards. The farmer’s market (a total of 25 farmers’ markets), the plan is as follows:
    . The upgrade and transformation of the guiding ideological Chunjiang farmer’s market has been included in the “Hundred Project Xing Shaoguan” activity project table. Chunjiang District will promote the implementation of the agricultural trade market management specifications and the implementation of the health system through the transformation of the farmer’s market, and initially solve the inadequate hardware facilities of the farmer’s market, the operation of the road, the product strokes, the stall placement, the health of the employees, the health of the food stall, and the health of the food stalls, and the health of the food stalls, and the hygiene of the food stalls, and the health of the food stalls, and the health of the food stalls. In addition to the key and difficult problems such as four harm, hygiene cleaning, and fire channels. In this transformation, we must combine the improvement of the market environment sanitation with standardized management, combine the daily management of the market with the creation of the creation, and combine the recent hardware facilities with the target of the long -term development. , Enhance the degree of urban civilization and lay a good foundation for creating a “national civilized city”.
    . Work target
    The farmers’ market in our district (including 4 professional wholesale markets), most of which are socially run markets. Generally, booth design is unreasonable, the floor is humid and dirty, infrastructure, infrastructure, infrastructure Simplicity and dirty, messy, bad. It is far from meeting the needs of residents. This transformation is to enable the farmers’ market to basically meet the improvement of hardware facilities, software management specifications, implementation of health systems, hygiene and cleanliness, four -harmful density, no overflow stalls and violations of the road. Daily management meets the standardized standards for the agricultural trade market. After the upgrading and transformation, the agricultural trade market in our district must meet the standard requirements of the national civilized cities on the farmer’s market. The specific content of the upgrade and transformation is as follows:
    ⒈ main building renovation and decoration;

    n ⒊ water supply, power supply, lighting facilities meet the standard configuration;
    Configuration of garbage treatment facilities;
    ⒌ booth reconstruction and decoration;
    ⒍ inspection and detection facilities;
    ⒎ convenience service facilities settings;
    ⒏ improve management specifications and systems;
    。 Equipped with functional managers.
    . Work steps
    (1) Preparation stage (July 10th to July 20th) to carry out in -depth mobilization and bottom -up work, and conscientiously do a good job of planning, design, budget and other work of the New Farmers’ Market, Determine the farmers’ market reconstruction projects and goals, clarify the division of labor and responsibilities of member units, and formulate a work plan.
    (2) Rectification stage (July 21st to July 30th) to do a good job of classification and relocation of the existing farmer’s market stalls, and try not to affect the daily life of residents.
    (3) The market hardware renovation stage (August 1st to August 31st), comparing the standardized market standards, transform the hardware facilities of the market, and focus on solving safety, water, slaughter rooms, fish ponds, garbage collection and transportation facilities , Sewage treatment and other items.
    (4) The stalls are fully entered the operation stage (September 1st to September 10th)
    The market stalls all enter the new farmer market operation after the transformation, revoke the temporary vegetable market, and provide residents with a hygiene and a hygiene. A comfortable and convenient shopping environment.
    . The division of responsibilities
    (1) District Urban Management Bureau: Responsible for the upgrading and coordination of the farmer’s market.
    (2) District Economic and Trade Bureau: Do a good job of planning and budget work for the transformation of the farmer’s market, and be responsible for communication and coordination with the superior department.
    (3) District Safety Supervision and Administration Bureau: Do a good job of safety supervision and management.
    (4) District Finance Bureau: Do a good job of funds.
    (5) District Urban Management Law Enforcement Branch: Do a good job of the management of the operating booth of the Tao.
    (6) District Administration for Industry and Commerce: Do a good job of registration and distribution of the farmer’s market.
    (7) District Public Security Branch: Do a good job of security.
    (8) Firefighting Brigade: Do a good job of fire protection.
    . Work requirements
    (1) To improve awareness and strengthen leadership. The reconstruction of the farmer’s market in Chunjiang District is related to the convenient production and life of the large people and the image of the entire Chunjiang District. It is essential to whether Shaoguan can create a national civilized city. Therefore, leaders of various departments should improve their awareness, implement relevant measures, and ensure upgrades. The work is smooth.
    (2) Strengthening cooperation and strengthening measures. Relevant departments must earnestly perform their duties, strengthen cooperation and cooperation, communicate information information, strive to do a good job of market transformation and stall relocation, and try not to affect the daily life of the people.
    (3) Pay close attention to implementation to ensure effectiveness. Establish and improve long -term management mechanisms for markets, optimize the shopping environment of residents, and enable the farmer’s market to upgrade and transform and rectify the standardization and institutionalized track.
    (4) Fund support, clear prizes. The upgrading and transformation of the farmer’s market encourages multiple investment entities to participate, and raises construction funds through various forms such as cooperation, shares, and loans. Any farmer market that will be constructed will be rewarded by the district finance 50,000 yuan as the start -up funds; if the standardized transformation acceptance is qualified, the district finance will reward 50,000 yuan. In order to encourage the responsible units to increase the work of supervision and transformation and construction, if each farmer’s market is qualified, the award responsible unit is 10,000 yuan; for the overdue non -construction transformation and construction, the District Economic and Information Bureau will report to the district government to report criticism and order criticism to order and order to order and order to order and order to order and order to order and order to order and order to order and order to order and order to order and order to order and order to order and order. Rectification within a time limit, if the poor sanitary status of the farmer’s market is caused by refusal to construction, the district industrial and commercial bureaus is fined 10,000 yuan and 50,000 yuan, until the business license of the industrial and commercial business is revoked; The Credit Bureau issued a rectification notice to promote rectification. The recovery funds that were not rectified within 3 months and the start -up funds were launched 50,000 yuan, and a certain fine was punished.
    A market scheme Chapter 5 Abstract:
    This Xiangyuan Crossing Bridge Rice Store on the third floor of the Canteen 2, Huaxin College of Shijiazhuang School of Economics, officially opened in October of XXXX, and its quality, price, and environmental environment Investigation and research summary of service, popularity and sales.
    Segial survey:
    The fragrant fate on the third floor of the cafeteria on the 2nd cafeteria of our school. As a snack with ethnic characteristics, it has always been welcomed by everyone, but the competition in our school’s cafeteria has increased. Today, the passenger flow of Fuxiangyuan Rice Noodles is not ideal. In order to find the reason, I have launched a market survey on this issue. It is hoped that through this survey, some reasonable suggestions are put forward to increase passenger flow and increase economic benefits.
    Survey time:
    XXXX November 9 -XXXX November 17
    The method and result of the survey:
    Personal observation and access method. The questionnaire was made by the questionnaire, and a survey of students who dine at the restaurant adopted a random sampling method.
    The questionnaires were distributed with 100 copies, 100 copies were recovered, 95 were effective questionnaires, and the recovery rate and effective rate were 95%. And some of the conversation interviews with some classmates.
    The college student group has many problems such as dining in the cafeteria. There are many types of meals, poor environment, and unreasonable prices. Because there are many small restaurants outside the school and there are food delivery business, it competes with the school cafeteria.
    If this status quo is allowed to develop, it will inevitably hinder normal operation. In order to understand the overall situation of Diaomiangyuan Rice Noodles store, further
    In improve work quality, create a harmonious dining environment and improve everyone’s living conditions , Make our store better sales and economic benefits.
    The representative survey results are reported as follows.
    1. Advertising
    The learned in the questionnaire that some people do not know the opening of the Mician store, and some people know but have not eaten it. Among those who know, most of the students know through the leaflets. A small number of students are advertising through banner, and they are rarely introduced by classmates.
    2. The environmental sanitation of the rice noodle shop
    Mi -noodle shop sanitary satisfaction is reflected: the dining environment is better, the wisteria chair, the tempered horizontal glass table, the wooden floor. Think more than the other parts of the cafeteria
    . The price of meals
    In this survey, some students have nothing to do with the price of meals in fragrant fate. A small number of students think that the price is reasonable. Most students think The price should be more affordable
    . The quality of the meal
    The student’s evaluation of the quality of the meal is: in terms of the color and fragrance of rice noodles, 20%of students think it is very good. Students think it is not good.
    5. Service attitude
    20%of students think it is average, and 80%of students think it is good.
    The problem analysis:
    1. Many students do not understand the fragrance of bridge rice noodle shop, especially girls, not enough publicity methods on campus.
    . Our students are relatively low in consumption on the catering. The pricing of Fragrant Fragrance Rice Noodles is medium -sized. Eat 5 yuan per meal per meal. 10 yuan.
    . There are more students in the school in the school, and there are more rice and pasta. It is difficult for rice noodles to be a staple food for a long time.
    . There are still few types of dishes. It is understood that there are many types of rice noodles in the cafeteria, both staple food or dishes.
    5. The problem of waiting: Many girls think that the place is too far, and the meal consumes too long. The speed of the meal is relatively slow, and the rice and vegetables are relatively slow, and the rice and vegetables can be eaten. Many students are unwilling to wait.
    The feasibility suggestion:
    It increase publicity and change the propaganda method. For example, Rongren pulls the banner at a place where the student flow is large. Most students know that there is this store. Promote the characteristics of the product and make the product attractive.
    It add product types. Although Ben Mi Noodles has a classification of products, it is not enough to talk about human nature. Some people like to eat more vegetables. Some people like to eat more rice noodles. Girls eat less. In terms of package, girl package, and boys package: Many students responded high in response, depending on whether they can ensure the quality
    Promotion: you can try to do some promotional activities, such as gifts, gifted cakes, biscuits, These attached products can not be profitable at the cost price.

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