Use a variety of methods to attract people’s eyeballs, use free water delivery, free barrels, one -to -one communication and other promotional methods to create a hot scene The specific promotion method, but in general, it can be divided into divided into Two parts. The promotion centered on consumers Caping coupons: Available coupons are a kind of vouchers labeled with prices that commercial units accompanied by advertising or products, but their value can only be at the cost coupon Realization of the store designated by the responsible person. Generally, the customer’s use of the price voucher can obtain a few percent of the price in the price, but another is that the “automatic settlement price coupon” that can be exchanged for the price coupon to currency after shopping. More. At the beginning of the 1990s, some stores in Beijing began to use cost coupons, but it was far less common than that of stores in the United States. The Beijing Sait Shopping Center issued the “clothing, food, and” series of coupons, and its coupon discounts were 20 yuan, 10 yuan and 20 yuan, respectively. Ad additional transactions: additional transactions are a short -term price reduction method. The specific method is to pay a certain number of free same products to customers in the transaction. Common business languages of this method are “how many do you get and get”. Additional transactions are also widely used by fast food restaurants. For example, in Beijing’s “Pizza Hut” cake house, if guests eat in a relatively quiet time in the specified shop, according to different meals, customers can get different free drinks. Discounts: Discounts are discounts on the price of goods when selling goods. The amplitude of discounts is generally ranging from 5% to 50%. Excessive or too small will cause customers to generate suspicion of promotional authenticity. The discount logo can be announced outside the store, or it can be marked with the display location of the discount products. The rebate: The rebate for consumers is not immediately implemented after buying goods, but it takes a certain step to complete. The generally buckle logo is attached to the product packaging or directly printed on the product packaging. For example, the deduction logo of the alcohol is generally packed at the bottle mouth. After buying a product with a rebate logo, consumers need to send this deduction label to the manufacturer, and then send a check to the consumer by the number of rebate amounts on the signing. The prize sales: Award -winning sales are one of the most attractive promotional methods, because once consumers win, the value of prizes is very attractive, and many consumers are willing to try this risk -free prize -free prize -free prize. Buy activities. In China, the law stipulates that the amount of single prizes for prizes shall not exceed 5,000 yuan. In addition to buying and opening a prize, in order to increase the credibility of the award sales, the organizer of the lottery must generally ask the notary authority to supervise the lottery site, and the result of the lottery in the local newspaper with a large number of issues. Sample: The meaning of the sample in the promotion strategy includes two new products and on -site taste. When launching new products, many companies are willing to promote products and stimulate purchases to consumers with small packaging products. If they are food, they will simply ask customers to taste it directly. A live demonstration: The promotion method of live demonstration is also to enable customers to quickly understand the characteristics and performance of the product, so as to inspire customers to generate the idea of buying. There are more and more products demonstrated on -site in the Beijing market, including steam iron, food processing machines, various cleaning tools and health supplies. On -site demonstrations can save a lot of introduction to the cost of mailing advertisements, and make customers experience the situation and get emotional understanding. The competition: There are many methods for competitions. The commonly used competitions are intellectual and knowledge. Most of their contents are issues related to the company’s company or its products. The prizes of the competition are generally real, but there are also free travel to represent rewards. There are also many locations in the competition. Sometimes enterprises have completed the competition through TV stations to organize game -like programs, and through the distribution of products of their own companies in TV programs to achieve the purpose of publicizing enterprises and products. Gifts: Enterprises can also use some opportunities and occasions to distribute products as gifts as gifts to increase the popularity of enterprises and products. Of course, sometimes companies only spend very little funds to issue briefcases and pockets printed on the exhibition or other occasions. The exhibitions: The display and sales activities of the exhibition collection collection are a very popular business activity in recent years. When the products of the exhibition are directly sold by the manufacturer, the price will be slightly lower than the retail price. Because most of the consumers participating in the exhibition have the desire to buy cheap products, if the level of the exhibition products is high, the sales of manufacturers can reach considerable levels. promotions centered on enterprises and organizations Ip by promoting sales activities in the form of advertising and personal sales, manufacturers also use business promotion in transactions with middlemen. These methods are mainly: commercial discounts, batch discounts, commercial discounts and cost subsidies. S commercial discount: If the retail unit issued a price coupon to the public, then, during the validity period of the price coupon, the manufacturer must compensate customers when selling products to the retail unit of the issuing price coupon. In order to avoid disputes, this commercial discount activity of manufacturers and sales units is generally guaranteed by signing a contract. Batch discount: Batch discount refers to a certain free same type of goods from the number of purchases between the number of purchases between the number of purchases from the number of purchases. For example, every ten boxes of goods are purchased, that is, a box of free boxing is a batch discount. The purpose of batch discounts is to motivate middlemen to increase their purchases. S commercial discount: In the transaction between the company and the middleman or between the wholesaler and the retailer, a certain percentage of discounts are often used. Discount. The basis of the practice of commercial discounts is the price elasticity of demand, that is, when the price decreases, the demand will increase. The expensive subsidy: When retailers cooperate with manufacturers to carry out promotional activities, they sometimes increase a part of the cost. These costs sometimes spend on advertising, and sometimes spend on the display of goods in the store. To this end, manufacturers generally give it to give it to the store. Partial subsidy. When the middlemen themselves transport the product to the sales location from the warehouse of the manufacturer, they can also receive the cost subsidy given by the manufacturer.
Deng Yu’s answer: 1, the marketing management of barrel water is a systematic project, which must have financial resources, material resources and manpower. I only briefly describe you from the perspective of sales. 2, the first step is to increase brand awareness; the second step is to increase the reputation of the brand; the third step is to increase sales. 3, let me just talk about the first step of sales here (you depend on market promotion and advertisements according to your own resources), the first step of sales you need to shop There is only one purpose of distribution or display your barrel water, and develop more customers -terminal consumers. 4, the biggest intangible asset of barrel water store is the number of customers, so the main job of the barrel water shop is two: one is to develop new customers, and the other is to maintain old customers; 5. Development Among the new customers, there are customers who did not drink barrel water, and some also pulled other people’s customers; 6, development customers can consider these aspects: increase brand awareness/reputation, enhance services, discount packages, promotions, promotions Activity, relationship marketing, gift drinking, small gifts, manufacturers’ assistance, direct visit to the door, etc.; 7, marketing management, please check online “Water Drink (Barrel Water/Bing Water) channel expansion 36 meters”, 36 measures, ” “Barrel Water Shop Marketing Management Treasure” and “Barrel Water Shop Efficiency Grows 36 Messies”. In order to help you understand the development of barrel water customers.
The sales skills of barrel water are now the peak sales season of barrel water. You can do some promotions, such as ordering water to send water drinking machines. Generally, the customers of barrel water are relatively stable. For more sales techniques, you can refer to articles about sales skills in “Caizhi House”.
n00:00 / 02: 5570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
The key is to find your customer base and have a good relationship with them. The customer base of the barrel water is generally not far from your store. You can visit the house to the house. If there is competition around, this is even more necessary.
Use a variety of methods to attract people’s eyeballs, use free water delivery, free barrels, one -to -one communication and other promotional methods to create a hot scene
The specific promotion method, but in general, it can be divided into divided into Two parts.
The promotion centered on consumers
Caping coupons: Available coupons are a kind of vouchers labeled with prices that commercial units accompanied by advertising or products, but their value can only be at the cost coupon Realization of the store designated by the responsible person. Generally, the customer’s use of the price voucher can obtain a few percent of the price in the price, but another is that the “automatic settlement price coupon” that can be exchanged for the price coupon to currency after shopping. More. At the beginning of the 1990s, some stores in Beijing began to use cost coupons, but it was far less common than that of stores in the United States. The Beijing Sait Shopping Center issued the “clothing, food, and” series of coupons, and its coupon discounts were 20 yuan, 10 yuan and 20 yuan, respectively.
Ad additional transactions: additional transactions are a short -term price reduction method. The specific method is to pay a certain number of free same products to customers in the transaction. Common business languages of this method are “how many do you get and get”. Additional transactions are also widely used by fast food restaurants. For example, in Beijing’s “Pizza Hut” cake house, if guests eat in a relatively quiet time in the specified shop, according to different meals, customers can get different free drinks.
Discounts: Discounts are discounts on the price of goods when selling goods. The amplitude of discounts is generally ranging from 5% to 50%. Excessive or too small will cause customers to generate suspicion of promotional authenticity. The discount logo can be announced outside the store, or it can be marked with the display location of the discount products.
The rebate: The rebate for consumers is not immediately implemented after buying goods, but it takes a certain step to complete. The generally buckle logo is attached to the product packaging or directly printed on the product packaging. For example, the deduction logo of the alcohol is generally packed at the bottle mouth. After buying a product with a rebate logo, consumers need to send this deduction label to the manufacturer, and then send a check to the consumer by the number of rebate amounts on the signing.
The prize sales: Award -winning sales are one of the most attractive promotional methods, because once consumers win, the value of prizes is very attractive, and many consumers are willing to try this risk -free prize -free prize -free prize. Buy activities. In China, the law stipulates that the amount of single prizes for prizes shall not exceed 5,000 yuan. In addition to buying and opening a prize, in order to increase the credibility of the award sales, the organizer of the lottery must generally ask the notary authority to supervise the lottery site, and the result of the lottery in the local newspaper with a large number of issues.
Sample: The meaning of the sample in the promotion strategy includes two new products and on -site taste. When launching new products, many companies are willing to promote products and stimulate purchases to consumers with small packaging products. If they are food, they will simply ask customers to taste it directly.
A live demonstration: The promotion method of live demonstration is also to enable customers to quickly understand the characteristics and performance of the product, so as to inspire customers to generate the idea of buying. There are more and more products demonstrated on -site in the Beijing market, including steam iron, food processing machines, various cleaning tools and health supplies. On -site demonstrations can save a lot of introduction to the cost of mailing advertisements, and make customers experience the situation and get emotional understanding.
The competition: There are many methods for competitions. The commonly used competitions are intellectual and knowledge. Most of their contents are issues related to the company’s company or its products. The prizes of the competition are generally real, but there are also free travel to represent rewards. There are also many locations in the competition. Sometimes enterprises have completed the competition through TV stations to organize game -like programs, and through the distribution of products of their own companies in TV programs to achieve the purpose of publicizing enterprises and products.
Gifts: Enterprises can also use some opportunities and occasions to distribute products as gifts as gifts to increase the popularity of enterprises and products. Of course, sometimes companies only spend very little funds to issue briefcases and pockets printed on the exhibition or other occasions.
The exhibitions: The display and sales activities of the exhibition collection collection are a very popular business activity in recent years. When the products of the exhibition are directly sold by the manufacturer, the price will be slightly lower than the retail price. Because most of the consumers participating in the exhibition have the desire to buy cheap products, if the level of the exhibition products is high, the sales of manufacturers can reach considerable levels.
promotions centered on enterprises and organizations
Ip by promoting sales activities in the form of advertising and personal sales, manufacturers also use business promotion in transactions with middlemen. These methods are mainly: commercial discounts, batch discounts, commercial discounts and cost subsidies.
S commercial discount: If the retail unit issued a price coupon to the public, then, during the validity period of the price coupon, the manufacturer must compensate customers when selling products to the retail unit of the issuing price coupon. In order to avoid disputes, this commercial discount activity of manufacturers and sales units is generally guaranteed by signing a contract.
Batch discount: Batch discount refers to a certain free same type of goods from the number of purchases between the number of purchases between the number of purchases from the number of purchases. For example, every ten boxes of goods are purchased, that is, a box of free boxing is a batch discount. The purpose of batch discounts is to motivate middlemen to increase their purchases.
S commercial discount: In the transaction between the company and the middleman or between the wholesaler and the retailer, a certain percentage of discounts are often used. Discount. The basis of the practice of commercial discounts is the price elasticity of demand, that is, when the price decreases, the demand will increase.
The expensive subsidy: When retailers cooperate with manufacturers to carry out promotional activities, they sometimes increase a part of the cost. These costs sometimes spend on advertising, and sometimes spend on the display of goods in the store. To this end, manufacturers generally give it to give it to the store. Partial subsidy. When the middlemen themselves transport the product to the sales location from the warehouse of the manufacturer, they can also receive the cost subsidy given by the manufacturer.
Deng Yu’s answer:
1, the marketing management of barrel water is a systematic project, which must have financial resources, material resources and manpower. I only briefly describe you from the perspective of sales.
2, the first step is to increase brand awareness; the second step is to increase the reputation of the brand; the third step is to increase sales.
3, let me just talk about the first step of sales here (you depend on market promotion and advertisements according to your own resources), the first step of sales you need to shop There is only one purpose of distribution or display your barrel water, and develop more customers -terminal consumers.
4, the biggest intangible asset of barrel water store is the number of customers, so the main job of the barrel water shop is two: one is to develop new customers, and the other is to maintain old customers;
5. Development Among the new customers, there are customers who did not drink barrel water, and some also pulled other people’s customers;
6, development customers can consider these aspects: increase brand awareness/reputation, enhance services, discount packages, promotions, promotions Activity, relationship marketing, gift drinking, small gifts, manufacturers’ assistance, direct visit to the door, etc.;
7, marketing management, please check online “Water Drink (Barrel Water/Bing Water) channel expansion 36 meters”, 36 measures, ” “Barrel Water Shop Marketing Management Treasure” and “Barrel Water Shop Efficiency Grows 36 Messies”. In order to help you understand the development of barrel water customers.
The sales skills of barrel water are now the peak sales season of barrel water. You can do some promotions, such as ordering water to send water drinking machines. Generally, the customers of barrel water are relatively stable. For more sales techniques, you can refer to articles about sales skills in “Caizhi House”.
n00:00 / 02: 5570% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
The key is to find your customer base and have a good relationship with them. The customer base of the barrel water is generally not far from your store. You can visit the house to the house. If there is competition around, this is even more necessary.