The major listed companies in the tea industry: At present, there is no listed company in the domestic tea industry. Fujian Anxi Tieguanyin Group, Xinyang Maojian Group, Sichuan Zhuye Qingcha Industry, Hangzhou Longjing Tea Industry Group and other well -known tea industry companies have ended in failure. In addition, in addition, in addition, China Tea Co., Ltd. and Bama Tea Industry are sprinting the IPO. The core data of this article: Chinese tea sales data, Chinese tea consumption structure data, etc. The total sales of tea have increased steadily in recent years, the Chinese tea industry has taken the initiative to integrate and services to build a new economic pattern. Innovation has maintained a stable development. While traditional products and formats continue to make efforts, new tracks such as new tea, new bags, flowers and grass tea, mixed -matching wind tea have risen, online and offline consumption prosperity, total tea output, total output value, inside, inside A number of economic indicators such as sales, domestic sales, export volume, and exports have achieved historic breakthroughs 2014, and my country’s tea consumption has shown a sustainable development trend. According to statistics, in 2021, the national tea consumption is 2.3019 million tons. Compared with 1.5025 million tons in 2014, it increased by nearly 800,000 tons. The sales continued to rise
In sales of sales, with the continued popularity of my country’s tea market, the total sales of tea in the country will continue to increase. By 2021 The increase was 7.99%, and sales reached a new high. The reason for the continuous increase in the total sales of tea is on the one hand, on the one hand, the continuous increase in consumer demand, and on the other hand, the price of tea has continued to rise. In the year, the average sales price of tea in my country was 135.5 yuan/kg, and the price was only 139.3 yuan/kg in 2018. If green tea consumption is half half It from the perspective of various types of tea consumption, the current green tea is the main consumer variety in my country’s tea market. In 2021, the consumption of six major tea in traditional Chinese tea increased to different degrees. Among them, green tea was 1.3092 million tons, accounting for 56.87%of the total sales; 338,800 tons of black tea, accounting for 14.72%of the total sales; 344,100 tons of black tea, accounting for 14.95%of the total sales; other varieties of tea sales accounted for less than 10%. The specific in terms of green tea, in recent years, my country’s green tea consumption has shown a steady upward trend. According to statistics from the China Tea Circulation Association, in 2018, my country ’s green tea consumption was 1.2059 million tons. By 2021, my country’ s green tea consumption increased to 1.392 million tons, an increase of 2.35%year -on -year. It data refer to the “In -depth Research and Investment Strategic Planning Analysis Report of China Tea Industry” in the Foresight Industry Research Institute.
As a consumer product, it is not our daily necessities. Therefore, opening a tea shop, its potential customer base is not everyone who passes through your tea shop or knows your tea shop. Some people who drink tea treat tea as a taste, as a symbol of culture and identity, and some are because of their hobbies, just like smoking people to smoke, tea is a preference for cigarettes; at the same time, tea is a gift, especially Pu’er tea, especially Pu’er tea Ascension, the discovery of its various added values makes more and more people treat tea as gifts at the New Year.
1. Reasonable site selection:
The most focused on “ground gas” and “popularity”, which is not superstitious. Is there a business atmosphere? This kind of business atmosphere is not suitable for the goods we operate. “Popularity” mainly refers to whether we have the psychological motivation to buy our products in the place where we operate.
1, prosperous business center: these regions have strong business atmosphere, large passenger flow, complicated shopping levels, high purchase frequency, and consumers have the characteristics of strong quality, good, and beauty, but house prices, but house prices Or the cost of rent is relatively high, and the competition is particularly fierce. Therefore, you must take a closer look before entering to analyze whether your human, financial resources, and material resources are available. If you have the conditions, it is of course correct to enter the “business center”. However, the strength is not available, and you must not act rashly. These places are required to be higher in tea. Pay attention to the rich brands and famous tea varieties, and tea sets and tea books related to tea, such as purple sand, porcelain, glass tea utensils, etc.
2. Near the hotel group group: hotels and restaurants are where they live in business. Most of them do not bring tea and buy at any time. Moreover, in order to go to relatives and friends, they are elegant and not vulgar. You also need to use tea. The hotel and restaurants are relatively drawn by the hotel and hotel groups. The rent should not be too high. At the same time, the operating hall of the hotel and restaurant can be rented, which can be combined with tea art.
3, traffic avenue: The large population flow of these places can attract customers mainly. Therefore, these places pay attention to the external attraction of tea shops. Vertical assets with large assets enter. It is best not to open a tea shop blindly.
4, residential area: {Tip: residential area can be done well, absolutely make money! Not only can you sell tea, you can also make some good friends. Of course, the premise is that you have to be the reason for human beings! } Tea is a necessity for residents’ consumption. The general risk of choosing a residential area is small, but at the same time, the operating style of tea shops for different residents is also different.
a, old districts: These residential areas have simple Chinese characteristics, with hard -working and simple virtues. Tea cannot be too high -grade, prefer low -grade, pursue low profits, businessmen must be flexible, pay attention to popularity, and pay attention to popularity. The quality of tea must be stable, and the reputation must be better.
B, new district: This type of residents consumption is more advanced, and material wealth and spiritual civilization are relatively improved. It is required to be slightly higher in the grade of tea varieties of operators. New trends of tea varieties.
c, high -end property area: This type of population is a person who gets rich first in reform and opening up. They have a high level of living and fast rhythm. In this area, tea shops should be higher. It is required that the salesperson is better in quality, the packaging should be exquisite, the speed of tea packaging is fast, and at the same time, you can put more high -end gifts and high -end tea sets. The business hours can be longer.
D, industry residential areas: In some cities, there is an industry area, such as retired cadre areas, teachers, and star areas. Tea operators should adopt different business styles according to the characteristics of different people.
e, the marketing market: The traffic of these places is large, but most consumers are shopping players. They are required to be affordable for tea. They can often adopt preferential methods to promote sales.
F, near the school: mainly based on intellectuals as the main customers, do not be too luxurious on the facade, more varieties, the price must be low, and the salesperson tea knowledge must be rich. There are other places: such as tourist attractions, not suitable for large -scale tea shops, properly operating some commemorative packaging tea, and so on.
. Tea shop decoration:
The decoration of tea shop is mainly to highlight the characteristics of tea operations, so that customers can produce a harmonious and beautiful psychology. Decoration and external decoration can mainly attract customers to browse the store. Internal decorations can mainly arouse the motivation of customers’ purchase. There are several elements of external decoration:
1, external shape: external shape must highlight the elegant and clear characteristics of “tea”.
2, signboard: signboard is permanent advertisement. To stimulate consumers’ curiosity, attract the attention of consumers, facilitate consumer memory, and also reflect the style of tea shops. Generally, most tea shops adopt traditional traditional adoption Style, rectangular plaque, use black paint as the background, and named the golden characters as a name, please write and engrave celebrities, solemnly and solemn: or use the paint to paint a wooden color. It is simple and elegant: Furthermore can be made into large interior bright lights with modern decorative materials, and the eye -catching characters are used to form a modern signboard, which depends on the place you operate.
3, couplet: If a good couplet is used, it can better reflect the culture and artistic atmosphere of the tea shop.
4, window: The window is the first exhibition hall of the tea shop. It can directly stimulate consumers’ desire to buy. The window is as large as possible. There can be some attractive tea leaves, such as fresh tea, flower tea The health tea that can be made in the advertisement, put some tea sets in an appropriate amount, you can make the good -looking tea with transparent glass with a few cups {Tea.com Tips: Kung Fu tea like Tieguanyin is more promoted on -site display. Longjing and green tea can be Do this}, change a few varieties every few days, the lights in the window should be brightened, and the tea, tea sets and tea sets of tea should form a beautiful picture, and constantly changes.
5, store door: The shop door of the tea shop should be as big as possible, the lighting is better, and the safety must be considered at the same time.
6, outer light: The outside lights outside the tea shop must be bright. It is best to use white or green and should not be red. If you use one or two green shooting lights, you can highlight the attractiveness of the tea shop.
7, shop name: The naming of the tea shop mainly reflects the unity of the operator’s personality and the harmony of tea culture. It is the key to getting a good name! A good name is half of success! Hope to adopt
The major listed companies in the tea industry: At present, there is no listed company in the domestic tea industry. Fujian Anxi Tieguanyin Group, Xinyang Maojian Group, Sichuan Zhuye Qingcha Industry, Hangzhou Longjing Tea Industry Group and other well -known tea industry companies have ended in failure. In addition, in addition, in addition, China Tea Co., Ltd. and Bama Tea Industry are sprinting the IPO.
The core data of this article: Chinese tea sales data, Chinese tea consumption structure data, etc.
The total sales of tea have increased steadily
in recent years, the Chinese tea industry has taken the initiative to integrate and services to build a new economic pattern. Innovation has maintained a stable development. While traditional products and formats continue to make efforts, new tracks such as new tea, new bags, flowers and grass tea, mixed -matching wind tea have risen, online and offline consumption prosperity, total tea output, total output value, inside, inside A number of economic indicators such as sales, domestic sales, export volume, and exports have achieved historic breakthroughs
2014, and my country’s tea consumption has shown a sustainable development trend. According to statistics, in 2021, the national tea consumption is 2.3019 million tons. Compared with 1.5025 million tons in 2014, it increased by nearly 800,000 tons.
The sales continued to rise
In sales of sales, with the continued popularity of my country’s tea market, the total sales of tea in the country will continue to increase. By 2021 The increase was 7.99%, and sales reached a new high.
The reason for the continuous increase in the total sales of tea is on the one hand, on the one hand, the continuous increase in consumer demand, and on the other hand, the price of tea has continued to rise. In the year, the average sales price of tea in my country was 135.5 yuan/kg, and the price was only 139.3 yuan/kg in 2018.
If green tea consumption is half half
It from the perspective of various types of tea consumption, the current green tea is the main consumer variety in my country’s tea market. In 2021, the consumption of six major tea in traditional Chinese tea increased to different degrees. Among them, green tea was 1.3092 million tons, accounting for 56.87%of the total sales; 338,800 tons of black tea, accounting for 14.72%of the total sales; 344,100 tons of black tea, accounting for 14.95%of the total sales; other varieties of tea sales accounted for less than 10%.
The specific in terms of green tea, in recent years, my country’s green tea consumption has shown a steady upward trend. According to statistics from the China Tea Circulation Association, in 2018, my country ’s green tea consumption was 1.2059 million tons. By 2021, my country’ s green tea consumption increased to 1.392 million tons, an increase of 2.35%year -on -year.
It data refer to the “In -depth Research and Investment Strategic Planning Analysis Report of China Tea Industry” in the Foresight Industry Research Institute.
As a consumer product, it is not our daily necessities. Therefore, opening a tea shop, its potential customer base is not everyone who passes through your tea shop or knows your tea shop. Some people who drink tea treat tea as a taste, as a symbol of culture and identity, and some are because of their hobbies, just like smoking people to smoke, tea is a preference for cigarettes; at the same time, tea is a gift, especially Pu’er tea, especially Pu’er tea Ascension, the discovery of its various added values makes more and more people treat tea as gifts at the New Year.
1. Reasonable site selection:
The most focused on “ground gas” and “popularity”, which is not superstitious. Is there a business atmosphere? This kind of business atmosphere is not suitable for the goods we operate. “Popularity” mainly refers to whether we have the psychological motivation to buy our products in the place where we operate.
1, prosperous business center: these regions have strong business atmosphere, large passenger flow, complicated shopping levels, high purchase frequency, and consumers have the characteristics of strong quality, good, and beauty, but house prices, but house prices Or the cost of rent is relatively high, and the competition is particularly fierce. Therefore, you must take a closer look before entering to analyze whether your human, financial resources, and material resources are available. If you have the conditions, it is of course correct to enter the “business center”. However, the strength is not available, and you must not act rashly. These places are required to be higher in tea. Pay attention to the rich brands and famous tea varieties, and tea sets and tea books related to tea, such as purple sand, porcelain, glass tea utensils, etc.
2. Near the hotel group group: hotels and restaurants are where they live in business. Most of them do not bring tea and buy at any time. Moreover, in order to go to relatives and friends, they are elegant and not vulgar. You also need to use tea. The hotel and restaurants are relatively drawn by the hotel and hotel groups. The rent should not be too high. At the same time, the operating hall of the hotel and restaurant can be rented, which can be combined with tea art.
3, traffic avenue: The large population flow of these places can attract customers mainly. Therefore, these places pay attention to the external attraction of tea shops. Vertical assets with large assets enter. It is best not to open a tea shop blindly.
4, residential area: {Tip: residential area can be done well, absolutely make money! Not only can you sell tea, you can also make some good friends. Of course, the premise is that you have to be the reason for human beings! } Tea is a necessity for residents’ consumption. The general risk of choosing a residential area is small, but at the same time, the operating style of tea shops for different residents is also different.
a, old districts: These residential areas have simple Chinese characteristics, with hard -working and simple virtues. Tea cannot be too high -grade, prefer low -grade, pursue low profits, businessmen must be flexible, pay attention to popularity, and pay attention to popularity. The quality of tea must be stable, and the reputation must be better.
B, new district: This type of residents consumption is more advanced, and material wealth and spiritual civilization are relatively improved. It is required to be slightly higher in the grade of tea varieties of operators. New trends of tea varieties.
c, high -end property area: This type of population is a person who gets rich first in reform and opening up. They have a high level of living and fast rhythm. In this area, tea shops should be higher. It is required that the salesperson is better in quality, the packaging should be exquisite, the speed of tea packaging is fast, and at the same time, you can put more high -end gifts and high -end tea sets. The business hours can be longer.
D, industry residential areas: In some cities, there is an industry area, such as retired cadre areas, teachers, and star areas. Tea operators should adopt different business styles according to the characteristics of different people.
e, the marketing market: The traffic of these places is large, but most consumers are shopping players. They are required to be affordable for tea. They can often adopt preferential methods to promote sales.
F, near the school: mainly based on intellectuals as the main customers, do not be too luxurious on the facade, more varieties, the price must be low, and the salesperson tea knowledge must be rich. There are other places: such as tourist attractions, not suitable for large -scale tea shops, properly operating some commemorative packaging tea, and so on.
. Tea shop decoration:
The decoration of tea shop is mainly to highlight the characteristics of tea operations, so that customers can produce a harmonious and beautiful psychology. Decoration and external decoration can mainly attract customers to browse the store. Internal decorations can mainly arouse the motivation of customers’ purchase. There are several elements of external decoration:
1, external shape: external shape must highlight the elegant and clear characteristics of “tea”.
2, signboard: signboard is permanent advertisement. To stimulate consumers’ curiosity, attract the attention of consumers, facilitate consumer memory, and also reflect the style of tea shops. Generally, most tea shops adopt traditional traditional adoption Style, rectangular plaque, use black paint as the background, and named the golden characters as a name, please write and engrave celebrities, solemnly and solemn: or use the paint to paint a wooden color. It is simple and elegant: Furthermore can be made into large interior bright lights with modern decorative materials, and the eye -catching characters are used to form a modern signboard, which depends on the place you operate.
3, couplet: If a good couplet is used, it can better reflect the culture and artistic atmosphere of the tea shop.
4, window: The window is the first exhibition hall of the tea shop. It can directly stimulate consumers’ desire to buy. The window is as large as possible. There can be some attractive tea leaves, such as fresh tea, flower tea The health tea that can be made in the advertisement, put some tea sets in an appropriate amount, you can make the good -looking tea with transparent glass with a few cups {Tea.com Tips: Kung Fu tea like Tieguanyin is more promoted on -site display. Longjing and green tea can be Do this}, change a few varieties every few days, the lights in the window should be brightened, and the tea, tea sets and tea sets of tea should form a beautiful picture, and constantly changes.
5, store door: The shop door of the tea shop should be as big as possible, the lighting is better, and the safety must be considered at the same time.
6, outer light: The outside lights outside the tea shop must be bright. It is best to use white or green and should not be red. If you use one or two green shooting lights, you can highlight the attractiveness of the tea shop.
7, shop name: The naming of the tea shop mainly reflects the unity of the operator’s personality and the harmony of tea culture. It is the key to getting a good name! A good name is half of success! Hope to adopt