The target customer group is the saying in marketing . If you are a clothing factory owner, after analysis of market surveys, you will find people at different ages in the market, some people like avant -garde, some people like simple this. The premise of choosing a target customer
If you choose to produce clothing for young and avant -garde people, then this group of people is your target customer group A group of people who made money on them
First of all, we divide consumers into four categories. For “suspect consumers”. Now let’s take a look at the differences in consumer motivation and consumer characteristics, and what are the inspiration for manufacturers.
The consumer motivation of “Pioneer Consumers” is mainly reflected in two aspects: First, through the use of the latest technology and products, establish a competitive advantage of enterprises or individuals, establish an enterprise in the industry in the same industry. The leading image of “in the circle”; the second is to pursue the breakthrough of “revolutionary”, and is very interested in new technologies, new developments, and new products. The consumption characteristics of these people are to pursue the latest technologies, to catch up with products that prefer high -risk and high -return products. Even if the product is immature, they are willing to try. They are very concerned about product performance indicators and are not sensitive to prices. For such a group of consumers, whether enterprises have “pioneers’ advantages” are very important.
The consumer motivation for “practical consumers” is mainly reflected in two aspects: first, the goal of improving production efficiency or improving the quality of life, and the second is to pursue the improvement of “innovation” improvement With improvement, care about substantial progress. This group of people’s consumption characteristics are that before the unsuccessful examples, they do not try new products easily, and are willing to follow the footprint of pioneer consumers without taking too much risks. This group of people only buy mature products. Services and prices are very sensitive. For such a group of consumers, companies must rest assured that consumers have a model of successful success, and have good “word of mouth”.
The consumer motivation for “conservative consumer” is mainly reflected in two aspects: one is to consider only when most people consume it, and do not want to make a limelight; Consumption, save “face”. The consumption characteristics of these people are unwilling to bear any risks, which is extremely sensitive to prices and very picky about products, but they believe that experts and good friends recommend. For such a group of consumers, enterprises must provide a mature product of “thousands of practice” and become recognized as preferred brands in the society.
“Suspected consumers” is a group of consumers give up by most companies, because these groups of people who belong to and have passed can always find reasons not to consume. Holding suspicion, it will not consume products in less than a last resort.
Pymaticing target customer group to understand the four types of different consumers, you can understand why some products can enter the mainstream consumer group with 80%of the population ratio, while other products can only become 10 %Pioneer consumer “toy”. In short, if the target customer base of an enterprise is “pioneer consumer”, you must work hard to create and push the product to the market as soon as possible to fight for the advantages of pioneers. If the target customer base of an enterprise is “practical consumers”, it is necessary to keep up with the market trend, work hard to grasp the market dynamics, and push the product to the market without losing time. If the target customer base of an enterprise is a “conservative consumer”, it is necessary to work hard on product quality, services and brands, and fight for products with low price and low price. “Practical consumers” and “conservative consumers” are called mainstream consumer groups, and the products they consume can be called mainstream products.
The emphasis is that a person shows different consumption characteristics when spending different products, instead of saying that someone always belongs to a type of consumer group. At the same time, a company may also provide products and services to different consumer groups at the same time. The concept of “market trap” is only the reference tool when product definition and decision -making.
The target customer group is the saying in marketing
. If you are a clothing factory owner, after analysis of market surveys, you will find people at different ages in the market, some people like avant -garde, some people like simple this. The premise of choosing a target customer
If you choose to produce clothing for young and avant -garde people, then this group of people is your target customer group
A group of people who made money on them
The target customer base is a group with demand and a certain purchase ability. Judging from demand and purchasing power.
First of all, we divide consumers into four categories. For “suspect consumers”. Now let’s take a look at the differences in consumer motivation and consumer characteristics, and what are the inspiration for manufacturers.
The consumer motivation of “Pioneer Consumers” is mainly reflected in two aspects: First, through the use of the latest technology and products, establish a competitive advantage of enterprises or individuals, establish an enterprise in the industry in the same industry. The leading image of “in the circle”; the second is to pursue the breakthrough of “revolutionary”, and is very interested in new technologies, new developments, and new products. The consumption characteristics of these people are to pursue the latest technologies, to catch up with products that prefer high -risk and high -return products. Even if the product is immature, they are willing to try. They are very concerned about product performance indicators and are not sensitive to prices. For such a group of consumers, whether enterprises have “pioneers’ advantages” are very important.
The consumer motivation for “practical consumers” is mainly reflected in two aspects: first, the goal of improving production efficiency or improving the quality of life, and the second is to pursue the improvement of “innovation” improvement With improvement, care about substantial progress. This group of people’s consumption characteristics are that before the unsuccessful examples, they do not try new products easily, and are willing to follow the footprint of pioneer consumers without taking too much risks. This group of people only buy mature products. Services and prices are very sensitive. For such a group of consumers, companies must rest assured that consumers have a model of successful success, and have good “word of mouth”.
The consumer motivation for “conservative consumer” is mainly reflected in two aspects: one is to consider only when most people consume it, and do not want to make a limelight; Consumption, save “face”. The consumption characteristics of these people are unwilling to bear any risks, which is extremely sensitive to prices and very picky about products, but they believe that experts and good friends recommend. For such a group of consumers, enterprises must provide a mature product of “thousands of practice” and become recognized as preferred brands in the society.
“Suspected consumers” is a group of consumers give up by most companies, because these groups of people who belong to and have passed can always find reasons not to consume. Holding suspicion, it will not consume products in less than a last resort.
Pymaticing target customer group
to understand the four types of different consumers, you can understand why some products can enter the mainstream consumer group with 80%of the population ratio, while other products can only become 10 %Pioneer consumer “toy”. In short, if the target customer base of an enterprise is “pioneer consumer”, you must work hard to create and push the product to the market as soon as possible to fight for the advantages of pioneers. If the target customer base of an enterprise is “practical consumers”, it is necessary to keep up with the market trend, work hard to grasp the market dynamics, and push the product to the market without losing time. If the target customer base of an enterprise is a “conservative consumer”, it is necessary to work hard on product quality, services and brands, and fight for products with low price and low price. “Practical consumers” and “conservative consumers” are called mainstream consumer groups, and the products they consume can be called mainstream products.
The emphasis is that a person shows different consumption characteristics when spending different products, instead of saying that someone always belongs to a type of consumer group. At the same time, a company may also provide products and services to different consumer groups at the same time. The concept of “market trap” is only the reference tool when product definition and decision -making.
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Simply put, it is the person who gives you money.
Just a targeted customer