1 thought on “The development trend of the beauty industry”
Kristi
With the rapid development of the economy, the continuous improvement of people’s living standards and the update of people’s consumption concepts, after meeting the basic survival needs, people began to pay more attention to the quality of life, pursue health, beauty, and fashion life Essence For women now, the needs and diet of skin care products are already necessary. No matter the economic capacity, there is more or less demand, especially high -income people. As a result of the data analysis, when the per capita income exceeds US $ 2,000, the demand for the beauty industry will increase by 10%, and the consumption of female cities 20 to 45 years old accounts for 64%of medical codium consumers currently. The current medical beauty consumers in my country are about 90 million, and according to economic growth, this ratio will increase. The Institute of Science and Technology Prospects predicts that the growth rate of GDP in 2020 will be the same as that in 2019. Our beauty industry is an emerging service industry. The current market value has reached 300 billion. will also grow at a rate of 15%per year. Millions of cosmetic industry employment groups and millions of beauty companies inject the transition of people’s consumption structure. When the Internet industry is the fastest and the fastest profit, the big data released by WeChat recently shows that the fastest industry in resumption is the beauty and beauty nail industry. The number of WeChat payment pens in the industry is 356%higher than in previous years. The speed recovers. The trend of the future beauty industry: The first: development of chain, branding, and technicalization. For our industry, the group we face is mainly C -end customers. The choice of C -end customers is increasing. The requirements for products are getting higher and higher. The price -performance ratio will be an important factor in marketing purchasing power. On the other hand, the beauty industry and services are becoming more and more segmented, and the technical level of products will be an important factor that affects the market in the future. Beauty business models, from a single to diversified, brand chain, Internet physical store fusion, forming the model of O2O, B2B, B2C, C2B. : The integration of the beauty industry is intensified.
The beauty industry in the past two years is a major turning point. In the future, suppliers, channel vendors and store mergers and acquisitions and hosting will become an important means of cross -regional expansion Essence Third: “Light Medical Beauty” will become the trend of the future industry. This plastic surgery is easier to be accepted by the public, because the “light” method is more flexible, simple, fast, and safe. In addition, non -surgical plastic surgery is relatively low cost, and the recovery time is relatively short. Fourth: improvement of service quality and the continuous update of sales concepts. The traditional consumption concept changes. In the past, everything was based on the price. The market principle was that the price fluctuated around the value. People followed the sense of service experience. It is our beauty industry. Fifth: Employee skills training. The cost of training is relatively high, but the cost of not training is higher. This is why there are so many companies now, preferring to pay for employees for free. For enterprises, the core competitiveness of long -term competitiveness is king. The core of services is people. The beauty industry is becoming younger and customers are more picky. Therefore, for our companies, diversified business models and high -quality talents are the most important factor in the current company. : Application of Internet e -commerce. Irds from the stage of resurgence and profitability of the epidemic period and the stage of the epidemic situation close to the end, the Internet industry is the fastest speed and the fastest profit. Especially at the moment, many physical companies are facing losses, and the e -commerce industry has grown rapidly In the case, the application of the e -commerce network is a necessary weapon for enterprises to continue to survive or whether they can be competitive. It is difficult for a single offline or single online to footh up. We have to develop to the coexistence of O2O.B2B.B2C.C2B. Seventh: Digital upgrade. D digitalization is to realize digital informationization of the entire marketing process and management process, such as: daily work, customer relationship, employee management, store management and another platform. The degree of digitalization of the beauty industry is not high enough. Most beauty salons still stay on the platform to open a shop. Through the information of the platform statistics, the information of the members does not make full use of Internet technology point. The eighth three -dimensional operation. 2020 will be a year of 5G large -scale application. Many new technologies will definitely appear. The operation of the physical store will be a disruptive impact. VRAR technology, customers do not need to come to the store to feel the environment and services of the store in 3D environment, and this is different from the movie, there will be no dizziness, and the cost will be reduced to each store. In the application of 5GVR, the real estate industry has been invested long ago during the epidemic, and the effect is very objective.
With the rapid development of the economy, the continuous improvement of people’s living standards and the update of people’s consumption concepts, after meeting the basic
survival needs, people began to pay more attention to the quality of life, pursue health, beauty, and fashion life Essence For women now, the needs and diet of skin care products are already necessary.
No matter the economic capacity, there is more or less demand, especially high -income people. As a result of the data analysis, when the per capita income exceeds US $ 2,000, the demand for the beauty industry will increase by 10%, and the consumption of female cities 20 to 45 years old accounts for 64%of medical codium consumers currently.
The current medical beauty consumers in my country are about 90 million, and according to economic growth, this ratio will increase. The Institute of Science and Technology Prospects predicts that the growth rate of GDP in 2020 will be the same as that in 2019. Our beauty industry is an emerging service industry. The current market value has reached 300 billion.
will also grow at a rate of 15%per year. Millions of cosmetic industry employment groups and millions of beauty companies inject the transition of people’s consumption structure. When the Internet industry is the fastest and the fastest profit, the big data released by WeChat recently shows that the fastest industry in resumption is the beauty and beauty nail industry. The number of WeChat payment pens in the industry is 356%higher than in previous years. The speed recovers.
The trend of the future beauty industry:
The first: development of chain, branding, and technicalization.
For our industry, the group we face is mainly C -end customers. The choice of C -end customers is increasing. The requirements for products are getting higher and higher. The price -performance ratio will be an important factor in marketing purchasing power. On the other hand, the beauty industry and services are becoming more and more segmented, and the technical level of products will be an important factor that affects the market in the future. Beauty business models, from a single to diversified, brand chain, Internet physical store fusion, forming the model of O2O, B2B, B2C, C2B.
: The integration of the beauty industry is intensified.
The beauty industry in the past two years is a major turning point. In the future, suppliers, channel vendors and store mergers and acquisitions and hosting will become an important means of cross -regional expansion Essence
Third: “Light Medical Beauty” will become the trend of the future industry.
This plastic surgery is easier to be accepted by the public, because the “light” method is more flexible, simple, fast, and safe. In addition, non -surgical plastic surgery is relatively low cost, and the recovery time is relatively short.
Fourth: improvement of service quality and the continuous update of sales concepts.
The traditional consumption concept changes. In the past, everything was based on the price. The market principle was that the price fluctuated around the value. People followed the sense of service experience. It is our beauty industry.
Fifth: Employee skills training.
The cost of training is relatively high, but the cost of not training is higher. This is why there are so many companies now, preferring to pay for employees for free. For enterprises, the core competitiveness of long -term competitiveness is king. The core of services is people. The beauty industry is becoming younger and customers are more picky. Therefore, for our companies, diversified business models and high -quality talents are the most important factor in the current company.
: Application of Internet e -commerce.
Irds from the stage of resurgence and profitability of the epidemic period and the stage of the epidemic situation close to the end, the Internet industry is the fastest speed and the fastest profit. Especially at the moment, many physical companies are facing losses, and the e -commerce industry has grown rapidly In the case, the application of the e -commerce network is a necessary weapon for enterprises to continue to survive or whether they can be competitive. It is difficult for a single offline or single online to footh up. We have to develop to the coexistence of O2O.B2B.B2C.C2B.
Seventh: Digital upgrade.
D digitalization is to realize digital informationization of the entire marketing process and management process, such as: daily work, customer relationship, employee management, store management and another platform. The degree of digitalization of the beauty industry is not high enough. Most beauty salons still stay on the platform to open a shop. Through the information of the platform statistics, the information of the members does not make full use of Internet technology point.
The eighth three -dimensional operation.
2020 will be a year of 5G large -scale application. Many new technologies will definitely appear. The operation of the physical store will be a disruptive impact. VRAR technology, customers do not need to come to the store to feel the environment and services of the store in 3D environment, and this is different from the movie, there will be no dizziness, and the cost will be reduced to each store. In the application of 5GVR, the real estate industry has been invested long ago during the epidemic, and the effect is very objective.