Keyword optimization 1. Selection of keywords In the choice of keywords from the perspective of visitors. It should highlight the targeted, accuracy, and competition level of keywords. The targeted: is a keyword category that may be used for visitors; Pervices: It is a specific word or word group in a specific category; The result of this site is not this site; When visitors use a search engine, they generally try to describe the content they want to search as detailed as much as possible. When using keywords, visitors will have certain targetedness. For example: patients with allergic rhinitis, the keywords that may be searched are more accurate “allergic rhinitis”, not “rhinitis”, so when we choose this keyword, we should highlight “allergic rhinitis”. Of course, allergic rhinitis may have other types of detail names. When selecting keywords, you should also be targeted and accurate according to the above. At the same time, for this keyword, because of detailed classification, the competition may be much smaller than relatively general words, and it is easy to get a better ranking in a relatively short period of time.
2. Page keywords focus A webpage should have obvious focus on some keywords, so that the weight of the keywords can be used to avoid the common point of the webpage. So don’t want to do all the keywords on one or several pages. It is impossible. Therefore, when using keywords on a single page, it is best to choose only two 3 words as the main keywords. Focus on these keywords for reasonable repetition and increase weight.
If we learn from the weak, then we will become the weak. If we learn from the strong, we can become a strong person, so what kind of person to follow up determines your direction in this industry’s direction With such a man, he has shared SEO’s system knowledge on the Internet every night in 2008, as well as the thinking of solving problems. Until 6 years, it has been in his training. The excellent SEO executive manager and entrepreneur, he has also become a well -deserved godfather -level figure in the SEO industry. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to pay time. If you do n’t pay anything, you can hear his class. If you want to hear, you can add this group. The last three -digit number is: May 1st, combined in the order, you can find the idols in our hearts, let you know what is the course of SEO Niuren. If this is not done well, how to talk about traffic? So what we have to do start with the basic baby title optimization.
3. How to repeat the keyword The repeat of the keyword is to highlight the correlation between the content of the webpage and the keyword, and it is not an absolute requirement for the duplication. Therefore habit. In terms of general requirements, the keyword ratio is about 3%-7%of the content of the content text, and it should not be repeated repeatedly on a word or phrase when repeated. The technical duplication, using keyword semantics and word -splitting techniques to repeat the keywords, and the keywords of the target keyword can be split (the next section will be introduced in detail), but please note that the way of doing this method will be reduced. The original combination of the target keyword may reduce the correlation of the keyword, so the keyword is the convenient reading of the keyword after the target keyword is repeatedly repeated.
4. The writing techniques of keywords in the content The search method of current mainstream search engines, such as BAI, Google, etc., are combined with keyword matching, so writing web pages on writing web pages When content, you need to pay attention to the duplication of the keyword, that is, the same keyword in the text in the webpage, the number of different locations appears, and the number of repetitions depends on the ratio and the number The stack of characters should not be too small, which causes the search engine to believe that the keyword matching is not high enough. Is to the outstanding performance of keywords, that is, optimize the code on the target keyword, such as labels with higher use rights u003CH1> u003CH2> u003Cb3> u003Cb> u003Cstrong>, etc.
5. Keyword semantics and word split technology The next development trend of search engines is semantic search. This year’s Microsoft acquisition semantic search engine company PowerSet is a good example. The keywords provided by the searchman to analyze the search intention of the searchman to return to the relevant search results. Simple semantic examples such as “infertility”, the semantics will be similar to “unable to get pregnant” and “unable to get pregnant”. Therefore, the choice of keywords should also pay attention to similar semantic keywords. Combine.
The keyword segmentation technology, that is, cutting multiple keywords for longer keywords, and then freely combined with this multiple keywords to start matching web content, such as “network promotion skills” , Can be divided into “network”, “promotion”, “network promotion”, etc. Therefore, when editing the content of the webpage, it is necessary to pay attention to the use of words to improve the frequency of the target keywords and avoid the meaning of the keyword at the same time. Repeat more.
6. The content of the keyword content paragraphs In an article, there are generally large content described in an article, and the search engine will also think about it. The keywords are arranged in the paragraphs with a large number of words, and they will get better priority. The reference amount can be used: a text content of about 1000 words. One of the paragraphs greater than 200 in paragraphs will be valued by search engines.
7. Content originality and reprint The search engine attaches importance to the content. Whether it is itself or search engine, it is the root of its survival. It can increase the wishes of visitors and also increase the favor of search engines. The original is easy to understand. Here is important to pay attention to the content of reprinting. The proportion of search engines uses about 80%when judging the content of the reprint, and the similarity of two articles is about 80%. The search engine will judge that article is original according to the time of the article. For non -original content, the measures used by search engines to use are to reduce weight treatment. In severe cases, it is not even included. Therefore, paying attention to the original and supplementary modification or supplement of the reprinted article is the basic element of content writing.
8. Avoid too much propaganda term similar to “the best”, “the biggest”, “the best”, does not have much practical significance, and visitors do not like to like it. Such content, in the text content, will also occupy a certain proportion to reduce keyword weights, especially in important weight labels. Therefore, in some more important weight labels, try to avoid the use of these words as much as possible to avoid the use of these words. Essence Similar standards can also be written in u003CTitle> u003CKeywords> u003C> metadata tags.
9. Regional signs The search engine will have regional judgments, and there are good proofs in the payment ranking. At the same time, visitors may also be limited by specific search and use characteristics. For example: visitors in Shenzhen will definitely choose the local website of Shenzhen, so the “Shenzhen” phrases may appear in the keywords, which will improve the keyword matching and reduce the competition without regional keywords. Even if there is no regional keyword competition. Even There is no “Shenzhen” phrase, nor does it affect the proportion of the target keywords too much. It is no harm to the optimization of ranking.
10., Keywords, Title , keywords, keywords in title tags. , Keywords has not been valued by search engines as before, but as a standard element in the webpage, it is still necessary to write it carefully. Keywords is a keyword list in the page. Keywords, repeated keywords, regional keywords, etc., the number of words controls within 40, just repeat the emphasis on the keywords, just repeat 7 times as depending on the situation. There are repeated keyword combinations in the content. The number of words should not exceed this number. It is a simple description of the main content text in the page. The number of words is controlled within 100 (Chinese characters).
tital keyword writing is opposite. Forywords, there are many importantly important. Please comply with the following format: [Web content theme, including keywords] – [Website name. Remember, avoid propaganda words! Such as: network promotion skills A certain algorithm gets similar experience, matching data, etc. to determine the ranking order. Therefore, the writing of the content of the article is always based on browsing the visitors. The visitor is highly experienced. Engineering is also a vital project in the overall SEM system. The above is the selection and writing skills of keywords. In the actual application, further screening needs to be used according to the online search feedback to optimize keyword competition and search volume.
First: The update must be regular Optimizing a website, update is necessary, and regular updates will make your keyword ranking will not fall easily. It is like a car. You need to drive often. It is the same as that it will not rust in this way. There is also a content that is updated. It is best to be original. The weight of the website, and the search engine likes this website! : The link is appropriately increased It should be a bit regular when adding the link. In a word, so many people in the country are doing it. When everyone is doing the same, it is likely to fall down because of this website. So maintaining a regular external link is the best way. 3: Increasing user experience “Customers are God” The phrase is the eternal truth. We do the website in the end it is not for customers. I think this is more important to change the website and increase the user experience, because the user experience directly affects the ranking of the website.
Keyword optimization
1. Selection of keywords
In the choice of keywords from the perspective of visitors. It should highlight the targeted, accuracy, and competition level of keywords.
The targeted: is a keyword category that may be used for visitors;
Pervices: It is a specific word or word group in a specific category; The result of this site is not this site;
When visitors use a search engine, they generally try to describe the content they want to search as detailed as much as possible. When using keywords, visitors will have certain targetedness. For example: patients with allergic rhinitis, the keywords that may be searched are more accurate “allergic rhinitis”, not “rhinitis”, so when we choose this keyword, we should highlight “allergic rhinitis”. Of course, allergic rhinitis may have other types of detail names. When selecting keywords, you should also be targeted and accurate according to the above. At the same time, for this keyword, because of detailed classification, the competition may be much smaller than relatively general words, and it is easy to get a better ranking in a relatively short period of time.
2. Page keywords focus
A webpage should have obvious focus on some keywords, so that the weight of the keywords can be used to avoid the common point of the webpage. So don’t want to do all the keywords on one or several pages. It is impossible. Therefore, when using keywords on a single page, it is best to choose only two 3 words as the main keywords. Focus on these keywords for reasonable repetition and increase weight.
If we learn from the weak, then we will become the weak. If we learn from the strong, we can become a strong person, so what kind of person to follow up determines your direction in this industry’s direction With such a man, he has shared SEO’s system knowledge on the Internet every night in 2008, as well as the thinking of solving problems. Until 6 years, it has been in his training. The excellent SEO executive manager and entrepreneur, he has also become a well -deserved godfather -level figure in the SEO industry. Do you know who he is? Do you want to learn from him? This is not a problem. You only need to pay time. If you do n’t pay anything, you can hear his class. If you want to hear, you can add this group. The last three -digit number is: May 1st, combined in the order, you can find the idols in our hearts, let you know what is the course of SEO Niuren. If this is not done well, how to talk about traffic? So what we have to do start with the basic baby title optimization.
3. How to repeat the keyword
The repeat of the keyword is to highlight the correlation between the content of the webpage and the keyword, and it is not an absolute requirement for the duplication. Therefore habit. In terms of general requirements, the keyword ratio is about 3%-7%of the content of the content text, and it should not be repeated repeatedly on a word or phrase when repeated.
The technical duplication, using keyword semantics and word -splitting techniques to repeat the keywords, and the keywords of the target keyword can be split (the next section will be introduced in detail), but please note that the way of doing this method will be reduced. The original combination of the target keyword may reduce the correlation of the keyword, so the keyword is the convenient reading of the keyword after the target keyword is repeatedly repeated.
4. The writing techniques of keywords in the content
The search method of current mainstream search engines, such as BAI, Google, etc., are combined with keyword matching, so writing web pages on writing web pages When content, you need to pay attention to the duplication of the keyword, that is, the same keyword in the text in the webpage, the number of different locations appears, and the number of repetitions depends on the ratio and the number The stack of characters should not be too small, which causes the search engine to believe that the keyword matching is not high enough.
Is to the outstanding performance of keywords, that is, optimize the code on the target keyword, such as labels with higher use rights u003CH1> u003CH2> u003Cb3> u003Cb> u003Cstrong>, etc.
5. Keyword semantics and word split technology
The next development trend of search engines is semantic search. This year’s Microsoft acquisition semantic search engine company PowerSet is a good example. The keywords provided by the searchman to analyze the search intention of the searchman to return to the relevant search results. Simple semantic examples such as “infertility”, the semantics will be similar to “unable to get pregnant” and “unable to get pregnant”. Therefore, the choice of keywords should also pay attention to similar semantic keywords. Combine.
The keyword segmentation technology, that is, cutting multiple keywords for longer keywords, and then freely combined with this multiple keywords to start matching web content, such as “network promotion skills” , Can be divided into “network”, “promotion”, “network promotion”, etc. Therefore, when editing the content of the webpage, it is necessary to pay attention to the use of words to improve the frequency of the target keywords and avoid the meaning of the keyword at the same time. Repeat more.
6. The content of the keyword content paragraphs
In an article, there are generally large content described in an article, and the search engine will also think about it. The keywords are arranged in the paragraphs with a large number of words, and they will get better priority. The reference amount can be used: a text content of about 1000 words. One of the paragraphs greater than 200 in paragraphs will be valued by search engines.
7. Content originality and reprint
The search engine attaches importance to the content. Whether it is itself or search engine, it is the root of its survival. It can increase the wishes of visitors and also increase the favor of search engines.
The original is easy to understand. Here is important to pay attention to the content of reprinting. The proportion of search engines uses about 80%when judging the content of the reprint, and the similarity of two articles is about 80%. The search engine will judge that article is original according to the time of the article.
For non -original content, the measures used by search engines to use are to reduce weight treatment. In severe cases, it is not even included. Therefore, paying attention to the original and supplementary modification or supplement of the reprinted article is the basic element of content writing.
8. Avoid too much propaganda term
similar to “the best”, “the biggest”, “the best”, does not have much practical significance, and visitors do not like to like it. Such content, in the text content, will also occupy a certain proportion to reduce keyword weights, especially in important weight labels. Therefore, in some more important weight labels, try to avoid the use of these words as much as possible to avoid the use of these words. Essence Similar standards can also be written in u003CTitle> u003CKeywords> u003C> metadata tags.
9. Regional signs
The search engine will have regional judgments, and there are good proofs in the payment ranking. At the same time, visitors may also be limited by specific search and use characteristics. For example: visitors in Shenzhen will definitely choose the local website of Shenzhen, so the “Shenzhen” phrases may appear in the keywords, which will improve the keyword matching and reduce the competition without regional keywords. Even if there is no regional keyword competition. Even There is no “Shenzhen” phrase, nor does it affect the proportion of the target keywords too much. It is no harm to the optimization of ranking.
10., Keywords, Title
, keywords, keywords in title tags.
, Keywords has not been valued by search engines as before, but as a standard element in the webpage, it is still necessary to write it carefully. Keywords is a keyword list in the page. Keywords, repeated keywords, regional keywords, etc., the number of words controls within 40, just repeat the emphasis on the keywords, just repeat 7 times as depending on the situation. There are repeated keyword combinations in the content. The number of words should not exceed this number. It is a simple description of the main content text in the page. The number of words is controlled within 100 (Chinese characters).
tital keyword writing is opposite. Forywords, there are many importantly important. Please comply with the following format: [Web content theme, including keywords] – [Website name. Remember, avoid propaganda words! Such as: network promotion skills A certain algorithm gets similar experience, matching data, etc. to determine the ranking order. Therefore, the writing of the content of the article is always based on browsing the visitors. The visitor is highly experienced. Engineering is also a vital project in the overall SEM system.
The above is the selection and writing skills of keywords. In the actual application, further screening needs to be used according to the online search feedback to optimize keyword competition and search volume.
First: The update must be regular
Optimizing a website, update is necessary, and regular updates will make your keyword ranking will not fall easily. It is like a car. You need to drive often. It is the same as that it will not rust in this way. There is also a content that is updated. It is best to be original. The weight of the website, and the search engine likes this website!
: The link is appropriately increased
It should be a bit regular when adding the link. In a word, so many people in the country are doing it. When everyone is doing the same, it is likely to fall down because of this website. So maintaining a regular external link is the best way.
3: Increasing user experience
“Customers are God” The phrase is the eternal truth. We do the website in the end it is not for customers. I think this is more important to change the website and increase the user experience, because the user experience directly affects the ranking of the website.
The keyword ranking is better to find a professional. I have found Anke training well and the service is good.