How to optimize keywords on the content website, for example: What is my cloud enterprise online, how do I do keyword optimization

3 thoughts on “How to optimize keywords on the content website, for example: What is my cloud enterprise online, how do I do keyword optimization”

  1. Expand the core words of the website, the basic knowledge of the website optimization:

    1, the website title, website description, website keywords cannot be changed during the optimization period of the website; , Low -high -power optimization of the ranking
    3, the number of optimizations of the website keywords from low to high (keyword ranking is mainly related to the current keyword search volume)
    4, be sure to ensure that the website can open normally, and the website can be opened normally. Space stability is the prerequisite for optimization;
    5, the content of the optimized keyword corresponding page must meet the correlation of keywords (if it does not meet the optimization, it will fall down quickly)
    6, avoid multiple domain name names Binding to the same website, let alone multiple websites to use duplicate content, cloning is the most taboo. Baidu is easy to judge this behavior as cheating
    7, remember not to use it with other website traffic software, it is easy to make problems (traffic software itself uses virtual IP or proxy IP, not real IP)
    8,, Remember not to buy the external chain and friendly chain. At present, Baidu can determine whether to buy

    The selection principles of keywords
    1. The theme of the website is closely related to the website So keywords need to be closely related to the theme of the website. This is easy to understand, but it is very important. It must not be ignored!
    For a website, all content should be carried out around the theme of the website, and keywords are no exception. If the keywords selected have nothing to do with the theme of the website, even if this so -called “hot word” can bring a lot of traffic to the website, this word cannot be used, because such keywords have no meaning to the website brand, online marketing has no meaning. , It also has a bad impact on visitors.
    2. Keywords should be accurate without broadness
    The broadness of keywords is often the most likely mistakes for webmasters. Many SEO newcomers will also make such mistakes unknowingly.
    It in many companies that have realized the importance of SEO, the key they think of first is the name of the industry. For example, a boiler company will choose the word “boiler” to optimize; the toilet company will optimize the word “toilet” to the first place. However, it is unwise to choose such a broad keywords. There are the following disadvantages:
    · To optimize these broad keywords, it often requires very large money costs and time costs. If the word “real estate” is optimized to the homepage and maintains long -term stability, it is estimated that it will take several years to invest millions of costs to see the effect.
    · Even if the website is ranked to the word “real estate”, for real estate companies, how can I know that the person who searches the word is to buy a house? The less likely to judge, the conversion rate of this word will be very low.
    The correct approach should be based on the company’s business, website theme, and content direction to refine more accurate and targeted keywords. For example, the real estate company is mainly engaged in the “Sea Villa”, which can completely use the “sea view villa” or more accurate “sea view villa offer” as the keyword of the website.
    If it is a tourist company, the keywords selected should be the business items operated by the company, such as “Zhuhai Tourism” and “Where to Fun Zhuhai” as keywords.
    In general, in terms of keyword selection, it is precise and targeted with basic principles. Too wide keywords cannot achieve good effects.
    3. Do not choose too alternative keywords
    Speaking of choosing accurate keywords, some people may enter a misunderstanding: the selected keywords are very alternative and the range is very narrow. Words in this way are also wrong.
    . For example, a website selling children’s clothes, if “sales of” 1 to 3 -year -old children in Zhuhai Xiangzhou “as the core keywords of the entire website, it is undoubtedly a stupid behavior, because there is no considering the audience. The quantity, the correct approach should be more appropriate with “children’s clothes sales”. As for the first keyword, it can be operated as auxiliary keywords or long tail keywords.
    Seo companies often ensure that a keyword is first in a short period of time and maintains the word stability for a long time, but this word is a very special and long keyword, such as “Motor Search Engine Optimization Co., Ltd.” in Zhuhai. But note that almost no one will search for this kind of remote keywords, and few users who buy intention to buy a company to search for the company’s products to buy the company’s products.
    4. Thinking from the perspective of users
    This said earlier that many webmasters who are familiar with in some fields often involve some keywords with their own subjective ideas when they are under construction. Keywords may be relatively remote and cannot meet the needs of mainstream users.
    Website builders are often familiar with a certain field. When formulating keywords, they often design a bunch of keywords that they think are important, but these words may appear too professional, remote, ordinary needs users may If you don’t understand these words, you will not search these words.
    For example, if a user wants to buy a book published by Zhuhai Press, it will generally use the “book name publishing house” or “book title author name” to search without using ” The name of the printing plant is searched.
    It to avoid the emergence of the above situation, SEOER should think from the perspective of the user at the beginning of the keyword, and use some surveys, data statistics and some keyword excavation tools to choose.
    5. Select words with less competitiveness
    The websites with the same themes on the Internet, searching a word with the same meaning and choice is different. When determining the keywords of the website Small words.
    “Competition” is very important in the choice of keywords, because the low competition of keywords, the easier the optimization, the easier it is to get a good ranking.

  2. The content website in the site is optimized, content release, and search engines like regular website content updates, so reasonable arrangement of website content release is one of the important techniques for SEO optimization.
    Website surveillance: Monitor website data on webmaster tools website 5118 and other webmasters.
    This dialogue with search engines Login to the major search engines and submitted the site that has not been included.
    Optimization of internal links, including related links (TAG tags), anchor text links, navigation links, and picture links.

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