2 thoughts on “As a salesperson, how to write a speech”
Edith
The company’s annual meeting In colleagues and business friends, are honored, good afternoon! I am very happy to have such an opportunity to share with you the bits and pieces of the company’s experience in the past year; just The general manager Chen ×× has given us a very vivid and profound summary of the company’s success or failure over the past year He is very honored and very proud of the company has such a wise leader. I do n’t have a long time to come to the company, but I ’m at n Under the instructions and care of General Manager Chen ××, the company’s huge changes and progress occurred! Here I would like to express my gratitude to them and the company’s good intentions! The The face I will share all aspects of the marketing as a marketing director. With the support of the marketing, we can say that this year, we can say that we have played a very beautiful one this year. Battle! Everyone knows that in April of this , our current factory has the prototype. It can be said that it is a hundred wastes and a hundred industry. In just a few months, we not only gave the company a satisfactory transcript in the sales performance, but also made significant changes and clarifications in the marketing direction of the sales model and the company’s unpaid market. Development has made a good plan and pavement. Below I will share with you the following three aspects: . The company’s current marketing model and composition There are four major pieces: semi -finished products (boxes, glass, shells, etc.), international trade (gas water heater, oven, etc.), OEM (electric pressure cooker, etc.), domestic sales. Among them, semi -products account for 20%, exports account for 10%, OEM account for 10%, domestic sales account for 50%; 2) Marketing model: As our sales products are more diversified, the marketing model is also more diverse. Then I. Here I will focus on the marketing model of domestic sales. Domestic sales are also divided into two major pieces: the second part of the marketing of wholesale and the marketing of the Kaixin brand as the brand promotion. Obviously, the second marketing part is mainly based on wholesale , and the pursuit of changes in quantity, so as to achieve qualitative changes; that is, the two parts pursue the number of customers and the number of shipments, thereby increasing profits The quantity is briefly used in six words, that is, “deep excavation of holes, high accumulation grains”, no food will starve to death. At this stage, without a large amount of profit guarantee, the company will have famine and crisis in crisis. Essence However, the blind “deep digging and accumulating grain” is not our ultimate goal. Our purpose is to to call the king and achieve a dominant karma; what we have achieved our dominance, there is a medium in the overall media. Our medium is the Kaixin brand, so we have established a marketing one, a marketing model three words “branding” or The people say “Tu Ba Industry”. . The work summary of marketing over the past year; here , I use a sentence of Chairman Chen ×× “Sales is the leader of an enterprise. It will take a hair and move the whole body, so that the entire factory will lose vitality, combat effectiveness, and survival “; in this year, all the company’s sales staff will be dedicated and always put the company’s interests first first in the first place. In position, our semi -finished product sales have increased by 50%compared with last year; our OEM customers increased by 20%on the basis of last year; and our exports are even more vigorous and shined, not only to achieve brilliant performance in performance, but also achieve glory in performance. Achievement, and successful with some international dealers to achieve perfect docking; our domestic sales are also hundreds of feet
heads and further, our network has spread all over the country, of which our electricity is our electricity, our electricity, our electricity, our electricity, our electricity, our electricity, our electricity, our electricity. The sales of pressure cooker products from hundreds of units per month to 20,000 units per month. What is the speed of this? This is inseparable from the efforts of the sales staff. Our own brands have also achieved zero breakthroughs. At present, there are more than 10 online. We have achieved some results, and there are many unsatisfactory and difficulties, but the company brand Although it is more difficult, there is already a good start. If this year is the first horn that we have sounded into the brand’s march, then next year is to enter the sprint and real war , all said that the mall is like a battlefield. War! We we achieved these performances. Although we can’t talk about pride, we are walking down -to -earth, not accumulating, and no thousand miles. Today’s small step is a big step in the future! Here, please allow me to allow me on behalf of all sales staff to express your support and cooperation with you, as well as the company’s leaders and business friends! . The company’s future marketing direction and key points: The talk In marketing may understand what is going on, but marketing is actually a very complicated system engineering, including marketing, sales, and Financial, after -sales, operation platforms, logistics, products and many other large sections, any The operation of poor operation will bring fatal damage. The most important of which is sales and market. The combination of the two is the source of the term marketing. To put it simply, marketing is operating brands and sales products. Just now, General Manager Chen also made it clear that the company’s future development direction is branding, branding is not verbally speaking, we must first understand the market. Everyone knows that kitchen appliances are big eggs cakes, and with the development of China’s economy, rural urbanization, the demand will become increasingly demand, this is a good side; but do we think and investigate? At present, well -known domestic kitchen appliances (Fang Tai, Boss, Shuaikang, Sakura, Vantage, Wanhe, Wanjiale, Sakura Xue, Ouyi, Wanxi, beauty, etc.) These traditional brands are not to say, this year, there are Changhong, Xinfei, Grandos, etc. to march to kitchen and bathroom appliances, and the investment and marketing strength is also quite large. All are close to 50 people, and the investment funds are operated by millions. What can these above show? Give The only thought: Does the brand of kitchen and bathroom still do it? How do we do it? I want to explain some points here: First, there must be some things. If you do n’t do it, you ca n’t think of it in this area, and it ’s worthwhile! Because is a huge demand for the market, and the market’s requirements for the brand are also high and low. There are brand ascension and falling every year. n. We are not necessarily not The model of other brands of operation, but we can learn from the model that is suitable for ourselves; Not much, in the next three years, if we have not succeeded in the brand , the situation will be extremely serious. Where is our living space? Fortunately, through the early trial operation, we found a way belonging to our own. The President Chen has already said the strategic plan of Gong . I will focus on the marketing ideas of the brand brand of Kaixin in the future. A strong change, strive to reach the kitchen electrical industry product product ‘s strategic goals of the first 15 cards and market share, turning Kaixin’s concept of “creating life with love” into reality, so that Kaita The “love” concept of the letter entered millions of households, and finally achieved the company’s ultimate goal: towards The well -known trademarks for listing and domestic kitchen appliances, as well as the top three in the kitchen industry. of course, our marketing center is still not sound, our marketing team’s strength is still relatively weak. Next year, we will increase professional after -sales and marketing departments, as well as our sales staff to enhance the marketing center ‘s strength. I wonder if you pay attention? Nowadays, the oil crisis is occurring. China will build nearly 20 nuclear power plants in the next 5 years. What does this mean? In the future, the product that is charged will be the main sales product of China. also means that we must adjust our product portfolio and product line. Only when the positioning is accurate, can we catch up and seize the opportunity to seize the opportunity Development! Next year, we first consolidate our current advantages products: gas water heaters, first more perfect and autonomous in appearance and function; second, on the water heater and electric pressure cooker, we will make comprehensive styles and functions aspects and other aspects. Adjustment; on the other hand, on the hood and cooker , we will strengthen the market research of large brands, maintain the rhythm of the market, and appropriately autonomous. Simply put, there are three one project: one consolidation, one key point, and one maintenance. (2) The leaders and colleagues: Hello everyone! In a blink of an eye, XXXX has passed again. This year is a year when the company continues to improve and develop steadily in all aspects Essence In this year, our employees can get along well. At work, we helped each other, give each other, discuss each other, and carried out one after another work.
It worked together to achieve common goals, just like during the exhibition, in order to allow the company to achieve better results and in order to improve the company’s external image, we worked together. The Ministry of Finance has worked overtime, office This contracting contracts, while the sales department has overtime to complete the ordering procedures for customers. At the same time, the managers also accompanied us, working overtime with everyone, and eating together until we complete the work. How warm at that moment 磬. Is when we encounter difficulties in our work, we will always unite and solve problems. When encountering the problem of urgent handling, other colleagues are actively helping each other to do some compound The work that can be used to copy or install nails. When our clerk goes out to work, other colleagues will help him answer calls, receive guests, sign contracts, etc. We are in such a unity and helping atmosphere to complete one work after another. During this year, the company organized entertainment activities such as barbecue, outdoor survival challenges, men’s, female blue balls, and other entertainment activities. The company also organized an English training class to stimulate Interests created opportunities for your quality to improve your quality. Through the development of these activities, the lives of our employees are richer and more colorful, and at the same time, the friendship between employees . The company always cares about our lives, cares about our health, arranged medical examinations for us, purchased medicines for cold prevention for us, and arranged cafeteria to make herbal tea for us. It’s like a warm family. . Everything is inseparable from the wise leaders and all employees of the company’s decision -making level. Here, on behalf of all employees, I would like to thank the general manager XX and the managers, and the company. In I wish all my colleagues a happy new year and good health! (3) The leaders, employees: Hi everyone! The entrusted by the company, I will summarize the 2 *** year of work, and report the main work ideas of the XXXX year: The summary of the work of one -to -2 *** The company’s work over the past year can be summarized in two sentences: the overall situation is good and achieved certain results. But at the same time, there are many problems and shortcomings that need to be corrected.
Over the past, under the company’s leadership, all cadres and employees focus on the goals set by the company at the beginning of the year, to be echoed, and forge ahead. With everyone’s joint efforts, we have achieved satisfactory results. : 2 **** The company’s total completed output value of 100524627.8 yuan, realized sales revenue of 95114090.8 yuan, and profit of 1758902.86 yuan. At the same time, the two branches of chemical machines and chemical industry have also completed various tasks with super . The output value of the chemical machine was 1767,1029 yuan, a record high; the pesticide chemical engineering completed 11370398 yuan; the cashmere anhydride changed the situation of losses in the past and achieve profitability. All of this laid a solid foundation for the sustainable and healthy development of my public . All of this is also inseparable from everyone’s hard work. Intersection The review and summary of the one -year work, mainly in the following aspects: . Seize the opportunity, go to the second phase of the Malaysian anhydride project
After completing the first phase of the project, due to market reasons, it is always in a situation of losses. Therefore, we failed to complete the second phase of the project according to the original plan. However, from June 2 ****, the market situation has occurred at the market situation The nature has improved, and the price of smooth anhydrial anhydrials has risen all the way. In the case of the first phase of the project, the second phase of the project was launched.
The period of the project started on August 24th. Since the start of construction, our employees have shown a high enthusiasm and dedication spirit, and truly set off a vigorous situation. Everyone overtime, no complaints , although sometimes very tired, they retreat from none and still insist on work. In short, everyone’s performance during construction should be sure, indicating that everyone can truly connect with the company. . Actively and aggressive, successfully complete the evidence collection of the B -level boiler manufacturing qualification certificate
This, the original boiler manufacturing qualification certificate of our company is C -Class, as the market continues to continue Development, the qualifications of C -level boilers have gradually fallen behind the situation, and gradually fell in the fierce market competition. At the same time, our company has met the requirements of the B -level boiler manufacturing qualifications in terms of technical persons in terms of qualifications and equipment processing. For this reason, from May in ****, we have been fully invested in the work of obtaining evidence for the qualifications of the B -level boiler manufacturing, and successfully passed the review and acceptance of the National Special Equipment Center on the 16th of 12 . Our work is mainly: First of all, based on the complete quality assurance system that has been established, we have rectified the ISO9001 standard and compiled the fourth edition of the “Boiler Quality Guarantee Manual” and its supporting files The form card provides management guarantees for the quality of the product, and has completely changed the situation of “software too soft” in previous evidence collection and evidence replacement work. The , all employees of the chemical machine have been working overtime from July 21 to December 10th. The manufacturing of the boiler trial of the sample . During this period, everyone was fighting for time and grabbing progress. The majority of logistics personnel also adhere to the concept of the front -line enthusiastic service, actively do their job, and strengthen the management efforts. In the past year, logistics services have followed the pace of production and operation development. If there are no special circumstances, the majority of employees are rarely vacated. As long as work needs, they can be in place in time to deal with them in time. environment. Nowadays, we have successfully passed the review of the national evidence collection review team, but we must unite and work hard and strengthen the company to push the enterprise to a higher grade. . Do a good job in the construction of corporate culture and comprehensively enhance corporate image The corporate culture plays a very important role in an enterprise. We always put the tree culture of corporate culture In the position of Zhongzhong. Over the past year, we have mainly made the following points in corporate culture construction: 1, The general adjustment of the salary of all employees. This time, the general salary company adheres to the principle of “openness, fairness, and fairness”, and adopts the method of combining democracy and concentration. In the basis of the efficiency of enterprises and the same steps for employee wage growth , this has been completed recently. Work. Moreover, the size of the general tone is also the only time in our company over the years, which fully reflects the concept of “people -oriented”. I believe that this will definitely stimulate the work hot of the majority of employees and contribute to the development of the company. 2, strengthen training, and strive to create a high -quality employee team. Our company always adheres to the training system for new employees, and employees in the smooth anhydride workshop are training every day. At the same time, they also regularly assess the staff work to ensure that employee theory and practice are dual -qualified. The chemical machine takes the opportunity to obtain evidence. From November 8th to 15th, it organized a week -long study. In addition, we insist on inviting in and sending them to combine it, both In experts to the factory to teach the factory and send backbone personnel to participate in various training courses organized by the state, and obtain relevant documents. Comprehensive quality. 3, educate employees self -fixed , soberly understand their responsibility. On November 19th, the office issued an article “How to Be a Good Enterprise Strategy” by the chairman. The article gave us a vivid self -positioning and soberly understanding education lessons. Through learning this article, we must deeply understand the connotation of the article, check yourself in combination with the article, understand yourself, find out your own gap and deficiencies, and correct them, and be a qualified employee. 4, dedication, warming people’s heart, donating to Bai Guoqiang. When our workers encountered difficulties, everyone did not stand by, but instead extended a helping hand, donated more than 9,700 yuan, and sent it to his house in time. Although we can’t help him completely get rid of the predicament, our actions fully reflect our care of our workers, and truly achieved “one person is difficult and everyone can help.” 5. In order to beautify the environment, under the hosted by the chairman, the company invested a total of about 100,000 yuan to build 25 flower ponds. At the same time, the replaced cement brick was used to harden the ground around the Zhaocun dormitory. In addition, the main road surface of the Zhaocun factory area has been hardened. All this makes the environment more beautiful, and the corporate image has been further improved. The In the past year, the achievements of our work have obvious: in terms of production and operation, the output value and income are reached a record high; The second phase of the project and the B -level boiler’s certificate work; the income of our employees has increased a lot compared to ****, and so on. However, the results do not cover up the shortcomings in our work. We should still be soberly seen that there are still many questions in our work questions and deficiencies. There are the following points: 1. Due to the supervision of the salesman Gao Jinguo, it caused a large amount of money to lose. Gao Jinguo was sent to Gansu in the first half of the year in the first half of the year in the first half of the year of the year of the year of the year. In the past two years, we can say that we have seriously sparsed the supervision of him, so as to use As for his extravagance and swallowing the goods 695710 yuan. This fully shows that we have a lot of loopholes in management. We must learn lessons in the future. Of course, I have such a big mistake. I have an unswerving responsibility. I should do to check the board of directors. 2. Due to the inadequate management, the second phase of the cashry was not driven as scheduled. The second -phase project of the Smooth Elephalide was originally scheduled to be completed on October 10, but because our management work was not in place, it was not able to arrange production reasonably and formulated the most scientific work plan. At the same time The lack of quality problems in the smoke table pumps have caused the extension of the construction period for one month, which made us fail to seize the market and lose the most favorable timing, which directly lost 1 million yuan. In addition, there is still a waste of waste, and the loss is also great. 3, lack of management of employee teams. Since our company has gradually developed from a township and villages to the present. Therefore, there is an inevitable problem with the employee team: the relationship between the old neighbors, the family, the family, the , etc. It also caused a bad habit: pull gangs and factions. Some people are not “Ren people”, but “Ren Ren Kou”. Although I have raised this question many times, it can to say that there is a chapter that there is no observer, there is no ordered, and the order is not strict. In the future, we will increase our work. For those who still have gangs and factions, they will be dealt with seriously until they are expelled. It again, some of our employees are affected by their own quality, and there is a responsibility for the work of work during work hours, so that the upper and lower unobstructed work style cannot be formed. There are many people in the string, gossip and chatting children are also very many people. and , when you say here, I think everyone needs to reflect deeply: What did you do? It can only be explained that our employees have no strong sense of urgency and responsibility; our quality is not high enough, and our hearts have not been The is completely used to contribute to the development of the enterprise. You should consider such a question: Do you pay for this company, or do you get more? In short, I hope that everyone can understand such a truth: “Enterprises depend on me, I rely on enterprises to establish business”. Only employees and enterprises can really develop, and employees can really benefit. 4, the contract cannot be strictly fulfilled, the reputation is lost, lost the customer. This problem is also an old problem in our work. You cannot deliver it according to the time limit prescribed by the contract. How can the customer trust you in the future, how can our reputation be guaranteed? N Ran lost our customers, and what we have talked about the development of customers, I am afraid that it is difficult to survive. Therefore, I hope that everyone must work harder in the future work, and they must work for the contract for quality and quantity, and establish a good reputation on the market . In this regard, the company’s leaders at all levels should pay particular attention to it, and we must take responsibility and truly do it in accordance with our quality policy. 5. Safety management work is not strict, strict but not fine. Our safety management work is generally standardized, and there is a complete set of organizations, systems and regulations. However, it is not fully implemented but failed to do everything according to the system. 2 (*** Four years of injury accidents occurred in the whole year, and pesticides were squeezed in the pesticide In things This together, liquidsiner separators also occurred during the second phase of the second phase of anhydride on October 9 Almost exploded the accident that hurts life. What is even more dangerous is that because our first phase of the project does not park, this is likely to cause a big evil sexual accident, the consequences are unimaginable. The safety management work is not enough. We must learn from the lessons and do a good job of safety management. 6, the purchase and exit of big and small hardware is too large. Remember to summarize last year’s work summary I have raised this question and clearly pointed out that the principle of saving must be adhered to. After a year of actual situation, it has received significant results. For example, XXXX consumes a total of 567149.21 yuan in the year of XXXX, which consumes more than 340,000 less than xxxx. Yuan, but there is still a lot of room for lowering space. In addition, in terms of procurement, there are no more than multiple goods, but the old road that is still engaged in relationships. n, I hope to completely change this phenomenon in this year’s work. Comrades, reviewing our work this year, the results are indeed not small: the output value of the machine has reached a new high, and everyone’s income is also income. Increased , the monthly output of pesticides has increased significantly, and the B -level boiler manufacturing qualification certificate has been obtained, but it is still manifested in terms of problems. Many, this is by no means a dendment of everyone’s In hard work, but to remind everyone that always see two aspects of things, face up to our shortcomings, be good at finding and discovering their own shortcomings, so as to take us The work is better. The main work ideas of the year of XXXX In order to enable our company to develop a leap -up in the new year, we do Arrangement: . Clarify the strategic concept, that is, do four articles, strengthen three consciousnesses, implement three strategies, and achieve two major goals. . Do a good job of four articles, namely: do a good job of capital operation , Realize the development of enterprises; do a good job of market development and expand living space; accurately position our corporate positioning to position our products; strengthen the construction of spiritual civilization and improve the overall quality of employees. : Strengthen market awareness; strengthen innovation awareness; strengthen the awareness of worry. real The three major strategies, namely: talent development strategy, timely discover talents, strict management of talents, and talent training. It is to stand up to the local market, focus on the surrounding markets, and develop domestic cities (at this point, the sales of agriculture are doing well, the sales of the machine still need to summarize the experience, learn lessons, and find out the shortcomings. ) Scientific and technological development strategies should improve the scientific and technological content and improve work efficiency. achieve two major goals, namely strict management, focusing on efficiency, and creating first -class enterprises. Facing the market, people -oriented, and cultivate first -class teams. . The profit index of the company of XXXX is 3 million yuan, in order to ensure that it can be realistic At present, we must strive to do the following: (1), to continue to promote the long -term goal of the enterprise. Once the company’s long -term goal is established, we must pay attention to maintaining its continuity. In XXXX, we have to carry out a special discussion activity of “Evaluate the True Foot”, and organize employees to compare the ideas between enterprises and enterprises, people, and people with from the portrait of Insufficient, especially find out in terms of thinking, thinking, behavior, behavior habits, etc.; Positioning for our enterprises, including the product positioning for our company, we must soberly recognize The position we are in the market, so as to formulate a suitable marketing strategy. In special discussions to form three consciousness in ideological ideas: First, establish a consciousness of enterprising, to break the consciousness of small farmers of small farmers who do not think for progress, Xiaojin, full, and small.
Topics of Chinese Medicine Work Stepped the implementation of Chinese medicine service capabilities to promote the implementation of the city’s “Chinese medicine and benefit the people” project The traditional Chinese medicine is a component of 5000 years of traditional culture in China. It is the treasure of the Chinese nation. In the long river of history, it plays a positive role for the reproduction of the Chinese nation. The overall view of “the unity of heaven and man” in traditional Chinese medicine, the individual outlook on “dialectical treatment”, the prevention view of “medical treatment and not illness”, and the humanistic view of “big doctor” still flashed with the light of wisdom today. In terms of the treatment of chronic diseases, the conditioning of sub -health, the difficulty of dysfunction, and the rehabilitation of the elderly, they all have unique curative effects, and they are more popular with the characteristics of “simple, convenient, integrity, and verification”. At the National Traditional Chinese Medicine Working Conference this year, Wang Guoqiang, deputy minister of the Ministry of Health and director of the State Administration of Traditional Chinese Medicine, proposed that in the overall situation of economic construction, cultural construction, social construction, and ecological civilization construction, we must It contributes to the establishment of a well -off society in my country and put forward the overall idea of traditional Chinese medicine work in 2013: in -depth implementation of the spirit of the 18th National Congress of the Communist Party of China, and comprehensively implementing the key specialty brands of the State Council on supporting and promoting TCM n. In accordance with the requirements of the implementation of the implementation of the implementation of the implementation of the Chinese Medicine Bureau of Traditional Chinese Medicine, the various work layers should be implemented to clarify their responsibilities, so that this work is normalized and daily. Actively give play to the characteristics of traditional Chinese medicine, strengthen team building and department management, actively promote the clinical path and solution of traditional Chinese medicine, improve the quality of connotation, and improve service capabilities. . Promote the appropriate technology of traditional Chinese medicine to promote the advantages of traditional Chinese medicine. The ward carried out traditional Chinese medicine nursing, introduced Chinese medicine diagnosis and treatment equipment, and added assessment indicators of the appropriate technology and traditional Chinese medicine nursing application in performance assessment. Introduce Chinese medicine granules to improve the use of traditional Chinese medicine and meet the pace of modern life of patients. Further carry out “winter diseases and summer treatment”, and promote the appropriate technology of traditional Chinese medicine at community health service stations. The number of community diagnosis and treatment in the first half of the year increased by 28.8%. Actively carry out publicity of science of traditional Chinese medicine and cooperate with the State Administration of Traditional Chinese Medicine to carry out the “Traditional Chinese Medicine Traditional Chinese Medicine China Travel” to enter Zhejiang Tongxiang Station. 5. In -depth work in Shanghai and Hangzhou, and use the brain to achieve new breakthroughs in medical technology. Further strengthen the study and exchanges of existing cooperative hospitals such as the Provincial Litong Germany Hospital, the Zhejiang Traditional Chinese Medicine Hospital, and the Second Hospital of Jiaxing City, closely linked the oral specialties, and conduct technical guidance and clinical teaching. Actively expand cooperation with well -known domestic traditional Chinese medicine hospitals, establish a preliminary intention of cooperation with Shuguang Hospital affiliated to Shanghai University of Traditional Chinese Medicine, and will realize close cooperation relationships in the second half of the year. 6. Pay attention to the construction of traditional Chinese medicine culture, adhere to the cultural construction policy of “literati people”, and emphasize the humanistic view of “big medicine”. Through institutional construction, standardized construction, education of core values, environmental image construction, etc., all -round and multi -angle, make good sounds, transmit positive energy, deeply plant the spirit and concept of the hospital, and create a positive working atmosphere.
The company’s annual meeting
In colleagues and business friends, are honored, good afternoon! I am very happy to have such an opportunity to share with you the bits and pieces of the company’s experience in the past year; just
The general manager Chen ×× has given us a very vivid and profound summary of the company’s success or failure over the past year He is very honored and very proud of the company has such a wise leader. I do n’t have a long time to come to the company, but I ’m at
n Under the instructions and care of General Manager Chen ××, the company’s huge changes and progress occurred! Here I would like to express my gratitude to them and the company’s good intentions!
The
The face I will share all aspects of the marketing as a marketing director. With the support of the marketing, we can say that this year, we can say that we have played a very beautiful one this year. Battle! Everyone knows that in April of this
, our current factory has the prototype. It can be said that it is a hundred wastes and a hundred industry. In just a few months, we not only gave the company a satisfactory transcript in the sales performance, but also made significant changes and clarifications in the marketing direction of the sales model and the company’s unpaid market. Development has made a good plan and pavement. Below I will share with you the following three aspects:
. The company’s current marketing model and composition There are four major pieces: semi -finished products (boxes, glass, shells, etc.), international trade (gas water heater, oven, etc.), OEM (electric pressure cooker, etc.), domestic sales. Among them, semi -products account for
20%, exports account for 10%, OEM account for 10%, domestic sales account for 50%; 2) Marketing model: As our sales products are more diversified, the marketing model is also more diverse. Then
I. Here I will focus on the marketing model of domestic sales. Domestic sales are also divided into two major pieces: the second part of the marketing of wholesale and the marketing of the Kaixin brand as the brand promotion. Obviously, the second marketing part is mainly based on wholesale
, and the pursuit of changes in quantity, so as to achieve qualitative changes; that is, the two parts pursue the number of customers and the number of shipments, thereby increasing profits The quantity is briefly used in six words, that is, “deep excavation of holes, high accumulation
grains”, no food will starve to death. At this stage, without a large amount of profit guarantee, the company will have famine and crisis in crisis. Essence However, the blind “deep digging and accumulating grain” is not our ultimate goal. Our purpose is to
to call the king and achieve a dominant karma; what we have achieved our dominance, there is a medium in the overall media. Our medium is the Kaixin brand, so we have established a marketing one, a marketing model three words “branding” or
The people say “Tu Ba Industry”.
. The work summary of marketing over the past year; here
, I use a sentence of Chairman Chen ×× “Sales is the leader of an enterprise. It will take a hair and move the whole body, so that the entire factory will lose vitality, combat effectiveness, and survival
“; in this year, all the company’s sales staff will be dedicated and always put the company’s interests first first in the first place. In position, our semi -finished product sales have increased by 50%compared with last year; our OEM customers increased by 20%on the basis of last year; and our exports are even more vigorous and shined, not only to achieve brilliant performance in performance, but also achieve glory in performance. Achievement, and successful with some international dealers to achieve perfect docking; our domestic sales are also hundreds of feet
heads and further, our network has spread all over the country, of which our electricity is our electricity, our electricity, our electricity, our electricity, our electricity, our electricity, our electricity, our electricity. The sales of pressure cooker products from hundreds of units per month to 20,000 units per month. What is the speed of this? This is inseparable from the efforts of the sales staff. Our own brands have also achieved zero breakthroughs. At present, there are more than 10 online. We have achieved some results, and there are many unsatisfactory and difficulties, but the company brand
Although it is more difficult, there is already a good start. If this year is the first horn that we have sounded into the brand’s march, then next year is to enter the sprint and real war
, all said that the mall is like a battlefield. War!
We we achieved these performances. Although we can’t talk about pride, we are walking down -to -earth, not accumulating, and no thousand miles. Today’s small step is a big step in the future! Here, please allow me to allow me on behalf of all sales staff to express your support and cooperation with you, as well as the company’s leaders and business friends!
. The company’s future marketing direction and key points:
The talk
In marketing may understand what is going on, but marketing is actually a very complicated system engineering, including marketing, sales, and Financial, after -sales, operation platforms, logistics, products and many other large sections, any
The operation of poor operation will bring fatal damage. The most important of which is sales and market. The combination of the two is the source of the term marketing. To put it simply, marketing is
operating brands and sales products. Just now, General Manager Chen also made it clear that the company’s future development direction is branding, branding is not verbally speaking, we must first understand the market. Everyone knows that kitchen appliances are big eggs
cakes, and with the development of China’s economy, rural urbanization, the demand will become increasingly demand, this is a good side; but do we think and investigate? At present, well -known domestic kitchen appliances (Fang Tai, Boss,
Shuaikang, Sakura, Vantage, Wanhe, Wanjiale, Sakura Xue, Ouyi, Wanxi, beauty, etc.) These traditional brands are not to say, this year, there are Changhong, Xinfei, Grandos, etc. to march to kitchen and bathroom appliances, and the investment and marketing strength is also quite large. All are close to 50 people, and the investment funds are operated by millions. What can these above show? Give
The only thought: Does the brand of kitchen and bathroom still do it? How do we do it? I want to explain some points here: First, there must be some things. If you do n’t do it, you ca n’t think of it in this area, and it ’s worthwhile! Because
is a huge demand for the market, and the market’s requirements for the brand are also high and low. There are brand ascension and falling every year. n. We are not necessarily not
The model of other brands of operation, but we can learn from the model that is suitable for ourselves; Not much, in the next three years, if we have not succeeded in the brand
, the situation will be extremely serious. Where is our living space? Fortunately, through the early trial operation, we found a way belonging to our own.
The President Chen has already said the strategic plan of Gong
. I will focus on the marketing ideas of the brand brand of Kaixin in the future. A strong change, strive to reach the kitchen electrical industry product product
‘s strategic goals of the first 15 cards and market share, turning Kaixin’s concept of “creating life with love” into reality, so that Kaita The “love” concept of the letter entered millions of households, and finally achieved the company’s ultimate goal: towards
The well -known trademarks for listing and domestic kitchen appliances, as well as the top three in the kitchen industry.
of course, our marketing center is still not sound, our marketing team’s strength is still relatively weak. Next year, we will increase professional after -sales and marketing departments, as well as our sales staff to enhance the marketing center
‘s strength. I wonder if you pay attention? Nowadays, the oil crisis is occurring. China will build nearly 20 nuclear power plants in the next 5 years. What does this mean? In the future, the product that is charged will be the main sales product of China.
also means that we must adjust our product portfolio and product line. Only when the positioning is accurate, can we catch up and seize the opportunity to seize the opportunity Development! Next year, we first consolidate our current advantages
products: gas water heaters, first more perfect and autonomous in appearance and function; second, on the water heater and electric pressure cooker, we will make comprehensive styles and functions aspects and other aspects. Adjustment; on the other hand, on the hood and cooker
, we will strengthen the market research of large brands, maintain the rhythm of the market, and appropriately autonomous. Simply put, there are three one project: one consolidation, one key point, and one maintenance.
(2)
The leaders and colleagues:
Hello everyone! In a blink of an eye, XXXX has passed again. This year is a year when the company continues to improve and develop steadily in all aspects Essence In this year, our employees can get along well. At work, we helped each other, give each other, discuss each other, and carried out one after another work.
It worked together to achieve common goals, just like during the exhibition, in order to allow the company to achieve better results and in order to improve the company’s external image, we worked together. The Ministry of Finance has worked overtime, office
This contracting contracts, while the sales department has overtime to complete the ordering procedures for customers. At the same time, the managers also accompanied us, working overtime with everyone, and eating together until we complete the work. How warm at that moment
磬.
Is when we encounter difficulties in our work, we will always unite and solve problems. When encountering the problem of urgent handling, other colleagues are actively helping each other to do some compound
The work that can be used to copy or install nails. When our clerk goes out to work, other colleagues will help him answer calls, receive guests, sign contracts, etc. We are in such a unity and helping atmosphere
to complete one work after another.
During this year, the company organized entertainment activities such as barbecue, outdoor survival challenges, men’s, female blue balls, and other entertainment activities. The company also organized an English training class to stimulate
Interests created opportunities for your quality to improve your quality. Through the development of these activities, the lives of our employees are richer and more colorful, and at the same time, the friendship between employees
. The company always cares about our lives, cares about our health, arranged medical examinations for us, purchased medicines for cold prevention for us, and arranged cafeteria to make herbal tea for us. It’s like a warm family.
. Everything is inseparable from the wise leaders and all employees of the company’s decision -making level. Here, on behalf of all employees, I would like to thank the general manager XX and the managers, and the company.
In I wish all my colleagues a happy new year and good health!
(3)
The leaders, employees:
Hi everyone!
The entrusted by the company, I will summarize the 2 *** year of work, and report the main work ideas of the XXXX year:
The summary of the work of one -to -2 *** The company’s work over the past year can be summarized in two sentences: the overall situation is good and achieved certain results. But at the same time, there are many problems and shortcomings that need to be corrected.
Over the past, under the company’s leadership, all cadres and employees focus on the goals set by the company at the beginning of the year, to be echoed, and forge ahead. With everyone’s joint efforts, we have achieved satisfactory results. : 2 **** The company’s total
completed output value of 100524627.8 yuan, realized sales revenue of 95114090.8 yuan, and profit of 1758902.86 yuan. At the same time, the two branches of chemical machines and chemical industry have also completed various tasks with super
. The output value of the chemical machine was 1767,1029 yuan, a record high; the pesticide chemical engineering completed 11370398 yuan; the cashmere anhydride changed the situation of losses in the past and achieve profitability. All of this laid a solid foundation for the sustainable and healthy development of my public
. All of this is also inseparable from everyone’s hard work. Intersection
The review and summary of the one -year work, mainly in the following aspects:
. Seize the opportunity, go to the second phase of the Malaysian anhydride project
After completing the first phase of the project, due to market reasons, it is always in a situation of losses. Therefore, we failed to complete the second phase of the project according to the original plan. However, from June 2 ****, the market situation has occurred at the market situation
The nature has improved, and the price of smooth anhydrial anhydrials has risen all the way. In the case of the first phase of the project, the second phase of the project was launched.
The period of the project started on August 24th. Since the start of construction, our employees have shown a high enthusiasm and dedication spirit, and truly set off a vigorous situation. Everyone overtime, no complaints
, although sometimes very tired, they retreat from none and still insist on work. In short, everyone’s performance during construction should be sure, indicating that everyone can truly connect with the company.
. Actively and aggressive, successfully complete the evidence collection of the B -level boiler manufacturing qualification certificate
This, the original boiler manufacturing qualification certificate of our company is C -Class, as the market continues to continue Development, the qualifications of C -level boilers have gradually fallen behind the situation, and gradually fell in the fierce market competition. At the same time, our company has met the requirements of the B -level boiler manufacturing qualifications in terms of technical persons
in terms of qualifications and equipment processing. For this reason, from May in ****, we have been fully invested in the work of obtaining evidence for the qualifications of the B -level boiler manufacturing, and successfully passed the review and acceptance of the National Special Equipment Center on the 16th of 12
. Our work is mainly:
First of all, based on the complete quality assurance system that has been established, we have rectified the ISO9001 standard and compiled the fourth edition of the “Boiler Quality Guarantee Manual” and its supporting files The form card provides management guarantees for the quality of the product, and has completely changed the situation of “software too soft” in previous evidence collection and evidence replacement work.
The
, all employees of the chemical machine have been working overtime from July 21 to December 10th. The manufacturing of the boiler trial of the sample
. During this period, everyone was fighting for time and grabbing progress. The majority of logistics personnel also adhere to the concept of the front -line enthusiastic service, actively do their job, and strengthen the management efforts. In the past year, logistics services have followed the pace of production and operation development. If there are no special circumstances, the majority of employees are rarely vacated. As long as work needs, they can be in place in time to deal with them in time. environment.
Nowadays, we have successfully passed the review of the national evidence collection review team, but we must unite and work hard and strengthen the company to push the enterprise to a higher grade.
. Do a good job in the construction of corporate culture and comprehensively enhance corporate image
The corporate culture plays a very important role in an enterprise. We always put the tree culture of corporate culture In the position of Zhongzhong. Over the past year, we have mainly made the following points in corporate culture construction:
1,
The general adjustment of the salary of all employees. This time, the general salary company adheres to the principle of “openness, fairness, and fairness”, and adopts the method of combining democracy and concentration. In the basis of the efficiency of enterprises and the same steps for employee wage growth
, this has been completed recently. Work. Moreover, the size of the general tone is also the only time in our company over the years, which fully reflects the concept of “people -oriented”. I believe that this will definitely stimulate the work hot of the majority of employees
and contribute to the development of the company.
2, strengthen training, and strive to create a high -quality employee team. Our company always adheres to the training system for new employees, and employees in the smooth anhydride workshop are training every day. At the same time, they also regularly assess the staff
work
to ensure that employee theory and practice are dual -qualified. The chemical machine takes the opportunity to obtain evidence. From November 8th to 15th, it organized a week -long study. In addition, we insist on inviting in and sending them to combine it, both
In experts to the factory to teach the factory and send backbone personnel to participate in various training courses organized by the state, and obtain relevant documents. Comprehensive quality.
3, educate employees self -fixed
, soberly understand their responsibility. On November 19th, the office issued an article “How to Be a Good Enterprise Strategy” by the chairman. The article gave us a vivid self -positioning and soberly understanding
education lessons. Through learning this article, we must deeply understand the connotation of the article, check yourself in combination with the article, understand yourself, find out your own gap and deficiencies, and correct them, and be a qualified employee.
4, dedication, warming people’s heart, donating to Bai Guoqiang. When our workers encountered difficulties, everyone did not stand by, but instead extended a helping hand, donated more than 9,700 yuan, and sent it to his house in time. Although we can’t help him completely get rid of the predicament, our actions fully reflect our care of our workers, and truly achieved “one person is difficult and everyone can help.”
5. In order to beautify the environment, under the hosted by the chairman, the company invested a total of about 100,000 yuan to build 25 flower ponds. At the same time, the replaced cement brick was used to harden the ground around the Zhaocun dormitory. In addition, the main road surface of the Zhaocun factory area has been hardened. All this makes the environment more beautiful, and the corporate image has been further improved.
The
In the past year, the achievements of our work have obvious: in terms of production and operation, the output value and income are reached a record high; The second phase of the project and the B -level boiler’s
certificate work; the income of our employees has increased a lot compared to ****, and so on. However, the results do not cover up the shortcomings in our work. We should still be soberly seen that there are still many questions in our work
questions and deficiencies. There are the following points:
1. Due to the supervision of the salesman Gao Jinguo, it caused a large amount of money to lose. Gao Jinguo was sent to Gansu in the first half of the year in the first half of the year in the first half of the year of the year of the year of the year. In the past two years, we can say that we have seriously sparsed the supervision of him, so as to use As for his extravagance and swallowing the goods
695710 yuan. This fully shows that we have a lot of loopholes in management. We must learn lessons in the future. Of course, I have such a big mistake. I have an unswerving responsibility. I should do
to check the board of directors.
2. Due to the inadequate management, the second phase of the cashry was not driven as scheduled. The second -phase project of the Smooth Elephalide was originally scheduled to be completed on October 10, but because our management work was not in place, it was not able to arrange production reasonably and formulated the most scientific work plan. At the same time The lack of quality problems in the smoke table pumps have caused the extension of the construction period for one month, which made us fail to seize the market and lose the most favorable timing, which directly lost 1 million yuan. In addition, there is still a waste of waste, and the loss is also great.
3,
lack of management of employee teams. Since our company has gradually developed from a township and villages to the present. Therefore, there is an inevitable problem with the employee team: the relationship between the old neighbors, the family, the family, the
, etc. It also caused a bad habit: pull gangs and factions. Some people are not “Ren people”, but “Ren Ren Kou”. Although I have raised this question many times, it can
to say that there is a chapter that there is no observer, there is no ordered, and the order is not strict. In the future, we will increase our work. For those who still have gangs and factions, they will be dealt with seriously until they are expelled.
It again, some of our employees are affected by their own quality, and there is a responsibility for the work of work during work hours, so that the upper and lower unobstructed work style cannot be formed. There are many people in the string, gossip and chatting children are also very many people.
and
, when you say here, I think everyone needs to reflect deeply: What did you do? It can only be explained that our employees have no strong sense of urgency and responsibility; our quality is not high enough, and our hearts have not been
The is completely used to contribute to the development of the enterprise. You should consider such a question: Do you pay for this company, or do you get more? In short, I hope that everyone can understand such a truth:
“Enterprises depend on me, I rely on enterprises to establish business”. Only employees and enterprises can really develop, and employees can really benefit.
4, the contract cannot be strictly fulfilled, the reputation is lost,
lost the customer. This problem is also an old problem in our work. You cannot deliver it according to the time limit prescribed by the contract. How can the customer trust you in the future, how can our reputation be guaranteed? N Ran lost our customers, and what we have talked about the development of customers, I am afraid that it is difficult to survive. Therefore, I hope that everyone must work harder in the future work, and they must work for the contract for quality and quantity, and establish a good reputation on the market
. In this regard, the company’s leaders at all levels should pay particular attention to it, and we must take responsibility and truly do it in accordance with our quality policy.
5. Safety management work is not strict, strict but not fine. Our safety management work is generally standardized, and there is a complete set of organizations, systems and regulations. However, it is not fully implemented but failed to do everything according to the system. 2 (*** Four years of injury accidents occurred in the whole year, and pesticides were squeezed in the pesticide
In things
This together, liquidsiner separators also occurred during the second phase of the second phase of anhydride on October 9 Almost exploded the accident that hurts life. What is even more dangerous is that because our first phase of the project does not park, this is likely to cause a big evil
sexual accident, the consequences are unimaginable. The safety management work is not enough. We must learn from the lessons and do a good job of safety management.
6, the purchase and exit of big and small hardware is too large. Remember to summarize last year’s work summary
I have raised this question and clearly pointed out that the principle of saving must be adhered to. After a year of actual situation, it has received significant results. For example, XXXX consumes a total of 567149.21 yuan in the year of XXXX, which consumes more than 340,000 less than
xxxx. Yuan, but there is still a lot of room for lowering space. In addition, in terms of procurement, there are no more than multiple goods, but the old road that is still engaged in relationships. n, I hope to completely change this phenomenon in this year’s work.
Comrades, reviewing our work this year, the results are indeed not small: the output value of the machine has reached a new high, and everyone’s income is also income. Increased
, the monthly output of pesticides has increased significantly, and the B -level boiler manufacturing qualification certificate has been obtained, but it is still manifested in terms of problems. Many, this is by no means a dendment of everyone’s
In hard work, but to remind everyone that always see two aspects of things, face up to our shortcomings, be good at finding and discovering their own shortcomings, so as to take us The work is better.
The main work ideas of the year of XXXX
In order to enable our company to develop a leap -up in the new year, we do Arrangement:
. Clarify the strategic concept, that is, do four articles, strengthen three consciousnesses, implement three strategies, and achieve two major goals.
. Do a good job of four articles, namely: do a good job of capital operation , Realize the development of enterprises; do a good job of market development and expand living space; accurately position our corporate positioning to position our products; strengthen the construction of spiritual civilization and improve the overall quality of employees. : Strengthen market awareness; strengthen innovation awareness; strengthen the awareness of worry.
real
The three major strategies, namely: talent development strategy, timely discover talents, strict management of talents, and talent training. It is to stand up to the local market, focus on the surrounding markets, and develop domestic cities (at this point, the sales of agriculture
are doing well, the sales of the machine still need to summarize the experience, learn lessons, and find out the shortcomings. ) Scientific and technological development strategies should improve the scientific and technological content and improve work efficiency.
achieve two major goals, namely strict management, focusing on efficiency, and creating first -class enterprises. Facing the market, people -oriented, and cultivate first -class teams.
. The profit index of the company of XXXX is 3 million yuan, in order to ensure that it can be realistic At present, we must strive to do the following:
(1),
to continue to promote the long -term goal of the enterprise. Once the company’s long -term goal is established, we must pay attention to maintaining its continuity. In XXXX, we have to carry out a special discussion activity of “Evaluate the True Foot”, and organize employees to compare the ideas between enterprises and enterprises, people, and people with
from the portrait of
Insufficient, especially find out
in terms of thinking, thinking, behavior, behavior habits, etc.; Positioning for our enterprises, including the product positioning for our company, we must soberly recognize
The position we are in the market, so as to formulate a suitable marketing strategy.
In special discussions to form three consciousness in ideological ideas: First, establish a consciousness of enterprising, to break the consciousness of small farmers of small farmers who do not think for progress, Xiaojin, full, and small.
Topics of Chinese Medicine Work
Stepped the implementation of Chinese medicine service capabilities to promote the implementation of the city’s “Chinese medicine and benefit the people” project
The traditional Chinese medicine is a component of 5000 years of traditional culture in China. It is the treasure of the Chinese nation. In the long river of history, it plays a positive role for the reproduction of the Chinese nation. The overall view of “the unity of heaven and man” in traditional Chinese medicine, the individual outlook on “dialectical treatment”, the prevention view of “medical treatment and not illness”, and the humanistic view of “big doctor” still flashed with the light of wisdom today. In terms of the treatment of chronic diseases, the conditioning of sub -health, the difficulty of dysfunction, and the rehabilitation of the elderly, they all have unique curative effects, and they are more popular with the characteristics of “simple, convenient, integrity, and verification”.
At the National Traditional Chinese Medicine Working Conference this year, Wang Guoqiang, deputy minister of the Ministry of Health and director of the State Administration of Traditional Chinese Medicine, proposed that in the overall situation of economic construction, cultural construction, social construction, and ecological civilization construction, we must It contributes to the establishment of a well -off society in my country and put forward the overall idea of traditional Chinese medicine work in 2013: in -depth implementation of the spirit of the 18th National Congress of the Communist Party of China, and comprehensively implementing the key specialty brands of the State Council on supporting and promoting TCM n. In accordance with the requirements of the implementation of the implementation of the implementation of the implementation of the Chinese Medicine Bureau of Traditional Chinese Medicine, the various work layers should be implemented to clarify their responsibilities, so that this work is normalized and daily. Actively give play to the characteristics of traditional Chinese medicine, strengthen team building and department management, actively promote the clinical path and solution of traditional Chinese medicine, improve the quality of connotation, and improve service capabilities.
. Promote the appropriate technology of traditional Chinese medicine to promote the advantages of traditional Chinese medicine. The ward carried out traditional Chinese medicine nursing, introduced Chinese medicine diagnosis and treatment equipment, and added assessment indicators of the appropriate technology and traditional Chinese medicine nursing application in performance assessment. Introduce Chinese medicine granules to improve the use of traditional Chinese medicine and meet the pace of modern life of patients. Further carry out “winter diseases and summer treatment”, and promote the appropriate technology of traditional Chinese medicine at community health service stations. The number of community diagnosis and treatment in the first half of the year increased by 28.8%. Actively carry out publicity of science of traditional Chinese medicine and cooperate with the State Administration of Traditional Chinese Medicine to carry out the “Traditional Chinese Medicine Traditional Chinese Medicine China Travel” to enter Zhejiang Tongxiang Station.
5. In -depth work in Shanghai and Hangzhou, and use the brain to achieve new breakthroughs in medical technology. Further strengthen the study and exchanges of existing cooperative hospitals such as the Provincial Litong Germany Hospital, the Zhejiang Traditional Chinese Medicine Hospital, and the Second Hospital of Jiaxing City, closely linked the oral specialties, and conduct technical guidance and clinical teaching. Actively expand cooperation with well -known domestic traditional Chinese medicine hospitals, establish a preliminary intention of cooperation with Shuguang Hospital affiliated to Shanghai University of Traditional Chinese Medicine, and will realize close cooperation relationships in the second half of the year.
6. Pay attention to the construction of traditional Chinese medicine culture, adhere to the cultural construction policy of “literati people”, and emphasize the humanistic view of “big medicine”. Through institutional construction, standardized construction, education of core values, environmental image construction, etc., all -round and multi -angle, make good sounds, transmit positive energy, deeply plant the spirit and concept of the hospital, and create a positive working atmosphere.