The facts of modern catering operations and development tell us that catering operations want to go all the way and make bigger, stronger, and brands. The pursuit of large, comprehensive, small and complete, and it is obviously difficult to spread the net because it is difficult because it is because it is because it is because it Lack of attractive highlights. The planning of theme banquet activities is a marketing activity that the catering industry has paid attention to in recent years. The “specialized” theme banquet is also a weapon for catering to create advantages. When organizing various theme banquet marketing activities, catering companies should choose a certain theme as a banquet based on factors such as the fashion, consumer orientation, local style, customer source needs, social hotspots, seasonal season, humanistic style, dishes characteristics and other factors The central content of the activity. Then collect and organize the data according to the theme, design the menu according to the theme characteristics, attract the public’s attention and mobilize the customer’s desire. . Design analysis of theme banquet 1. There are many themes available The modern catering business promotion, there are many themes available. The theme of food is the central idea of all dining activities. It determines the attractiveness of catering activities to the market. When determining the theme, a solid demand survey should be carried out.一般来说，可供选择的宴会主题大体上可以分为以下几类： rn地域、民族类主题，如地方风味主题活动：运河宴、长江宴、长白宴、岭南宴、巴蜀宴、蒙古族风味、维吾尔族风味以及泰国风味、日本料理、阿拉伯风味、意大利风味等主题； rn人文、史料类主题，如乾隆宴、大千宴、东坡宴、梅兰宴、红楼宴、 Golden Ping Ban, Three Kingdoms Banquets, Water Margin Banquet, Sui Garden Banquet, Feast Banquet, Palace Banquet, Shooting and Eagle Banquet, etc.; n 金, food themes, such as Zhenjiangjiang Fresh Banquet, Anji Hundred Bamboo Shoots, Yunnan Film Banquet , Xi’an Dumpling Banquet, Hainan Coconut Banquet, Dongguan Litchi Banquet, Zhangzhou Grapefruit Banquet, etc.; themes of festivals, celebrations, such as the Spring Festival, Lantern Festival, Valentine’s Day, Mid -Autumn Festival, Christmas and Hotel Listing, Annual Anniversary Store celebrations; The themes of entertainment, leisure, such as song and dancing dinner, fashion dinner, magic dinner, film and television food, sports food, etc.; nutrition and health themes, such as healthy food, beauty foods, medicated foods, foods, food dietary foods, foods, medicated foods, food dietary foods, foods, medicated foods, food dietary foods, food dietary foods, food dietary foods, food dietary foods, food dietary foods, food dietary food, Longevity food, green food, etc. 2. Emphasizing the single nature of the theme and personalization The obvious feature of the theme banquet is the single nature of the theme. A banquet has only one theme, which only highlights one cultural characteristics. When launching a theme banquet, it is required that the theme has clear personality and distinctive personality to form its own unique style. The greater the difference, the more advantages. The difference between the theme of the banquet is also a multi -directional difference. The tangible and intangible differences of the products, services, environment, clothing, facilities, publicity, marketing, etc. are all possible. As long as they have characteristics, they can attract excellent market popularity. 3, do not have empty, inconsistent response work In recent years, many theme banquets have emerged across the country. Its style has a variety of styles. Banquet and so on. However, many theme banquet design has many problems, especially those classical humanistic banquets and scenic spots. Many dishes give people a sense of far -fetched meeting. It is indeed a good thing to dig out thousands of years of dishes, but some dishes dare not compliment. The form is light and the market is not true. Flowers and plants, as well as pavilions, people, and animals. Many dishes are difficult to eat and dare not eat, which violates the basic laws of cooking. It, in the development of theme banquet dishes, many companies do not pay attention to the development of Lai Pin itself, but they blindly pay attention to the decoration, dress, and cleverness of the dish. The name is very difficult, which makes people understand, unknown, weakening and violating the value of the dishes. . The idea of the development of theme banquet The operators of modern enterprises have become increasingly aware that the success of the enterprise is inseparable from careful planning. The same is true of catering operations. First of all, it should be clear that the theme of actual activity is based on the actual operation. This is the prerequisite for business planning. At present, many catering companies often only pay attention to the quality and service quality of the dishes. This is the most basic thing to settle down. However, if modern enterprises that have developed to a certain stage, if there are no good brands and characteristics, it will not be unique in the industry. This requires managers to operate enterprises at a strategic height. 1. Deepen the connotation of the theme banquet from the perspective of culture The catering operation is not just a commercial economic activity, and the whole process of catering operations always runs through the characteristics of culture. When planning a banquet theme, the word “culture” is inseparable. The theme of each banquet is culturally cast. For example, local cultural rendering of local specialty catering, different regional culture and folk characteristics in different regions. If a catering activity with the theme of a certain type of raw materials, there should be the personality characteristics of a certain type of raw material. From the use of raw materials, the introduction of knowledge, to the decoration of food, the characteristics of vegetable cooking, this is a “raw material” culture Show. The Huizhuang of Huguang Club in Xuanwu District, Beijing combines the food culture with the opera, and the opera funny dishes, such as the drunk concubine, the water of the water, the burning Chibi, the stolen fairy grass, the phoenix nest, the butterfly love flower, the dragon robe, etc. Pioneering makes every dish closely connected with culture. When the waiter is on every opera dish, he will just say the plot outline of the cuisine of the cuisine, adding a lot of Yaxing to the guests. The design of the theme banquet, such as just playing “features”, it is impossible to receive the ideal effect. After determining the theme, the planner must tap cultural connotation around the theme, find the theme characteristics, design cultural solutions, and produce cultural products and services. This is the most important, specific, and most important part. The unique theme, using a unique cultural selection point, the theme banquet will naturally achieve a complete success. 2, the design of the banquet menu should be closely linked to theme culture The core content of the menu, that is, the characteristics and quality of the dishes must reflect the diet and characteristics of the cultural theme. This is the fundamental of the theme menu Otherwise, the menu will have no distinctive theme characteristics. For example, the “chrysanthemum crab feast” of Suzhou, which is based on the theme of raw materials, must focus on the theme of “crab”. The banquet brings together steamed crabs, drunk crabs, ginger crab tongs, eggs, crab meat, crab jade, chrysanthemum crab juice, mushroom crab round, crab yellow shark fins, four -cracked crab dumplings, crab yellow flushing buns, south pine crab crispy , Crab meat cake and other dishes, can be described as “Crab Encyclopedia”. The “hundred fish banquets” in Huzhou, Zhejiang, make articles around the “fish”, combine the flavors of various factions in all directions, Chinese and Western and inside and outside. The “Putian Tongqing Banquet” is based on the theme of celebration. The entire menu revolves around the atmosphere of joy, Tongle, auspicious, prosperous, and rendering the festive atmosphere. Example: Putian Tongqing Banquet Dragon wind is Xiangxiang-lobster chicken preserved Pegasm and welcoming new-all n group stars bright-time Vegetable White Fish Pill Hongyunfeng Nian-Braised Fruit Corruption Hepu Returning Pearls-Camel Palm Chicken Ball 10,000 Family Labor Hundred Industry Xingwang-Sanye Sowing Six Ear Fermids like brocade-Cordyceps stewed brocade chicken 100 years of good combination-lotus seed lily 羹 Second, menu, dishes, and technical requirements should be carried out around the center of cultural theme. You can determine the menu of different styles according to different themes. The cultural and theme of the entire dish name should be considered, so that each dish is surrounded by the theme, so that the atmosphere of the entire banquet can be harmonious and enthusiastic and produce a beautiful association. Example: Shouqing Happy Banquet Muo Xian Shou (platter sake) Egg shark fins) Cyling with more than more (abalone four treasures) flowers bloom rich (peach kernel mushroom) Songhe Yannian (Shouxingquan duck) Noodles) Shoubi Nanshan (kioscope Tremella) The colorful fruit disk (seasonal fruit fight) when designing the theme menu should consider the strong difference between theme culture, highlighting the personality, not the pan -boom work Essence The theme menu only considers one unique theme, the formulation of the menu must have a unique style. The more unique the menu, the more attractive it is, and the more unexpected effects can be.
Describe the configuration of the banquet hall, rendering exaggeration
The facts of modern catering operations and development tell us that catering operations want to go all the way and make bigger, stronger, and brands. The pursuit of large, comprehensive, small and complete, and it is obviously difficult to spread the net because it is difficult because it is because it is because it is because it Lack of attractive highlights.
The planning of theme banquet activities is a marketing activity that the catering industry has paid attention to in recent years. The “specialized” theme banquet is also a weapon for catering to create advantages. When organizing various theme banquet marketing activities, catering companies should choose a certain theme as a banquet based on factors such as the fashion, consumer orientation, local style, customer source needs, social hotspots, seasonal season, humanistic style, dishes characteristics and other factors The central content of the activity. Then collect and organize the data according to the theme, design the menu according to the theme characteristics, attract the public’s attention and mobilize the customer’s desire.
. Design analysis of theme banquet
1. There are many themes available
The modern catering business promotion, there are many themes available. The theme of food is the central idea of all dining activities. It determines the attractiveness of catering activities to the market. When determining the theme, a solid demand survey should be carried out.一般来说，可供选择的宴会主题大体上可以分为以下几类： rn地域、民族类主题，如地方风味主题活动：运河宴、长江宴、长白宴、岭南宴、巴蜀宴、蒙古族风味、维吾尔族风味以及泰国风味、日本料理、阿拉伯风味、意大利风味等主题； rn人文、史料类主题，如乾隆宴、大千宴、东坡宴、梅兰宴、红楼宴、 Golden Ping Ban, Three Kingdoms Banquets, Water Margin Banquet, Sui Garden Banquet, Feast Banquet, Palace Banquet, Shooting and Eagle Banquet, etc.;
n 金, food themes, such as Zhenjiangjiang Fresh Banquet, Anji Hundred Bamboo Shoots, Yunnan Film Banquet , Xi’an Dumpling Banquet, Hainan Coconut Banquet, Dongguan Litchi Banquet, Zhangzhou Grapefruit Banquet, etc.;
themes of festivals, celebrations, such as the Spring Festival, Lantern Festival, Valentine’s Day, Mid -Autumn Festival, Christmas and Hotel Listing, Annual Anniversary Store celebrations;
The themes of entertainment, leisure, such as song and dancing dinner, fashion dinner, magic dinner, film and television food, sports food, etc.;
nutrition and health themes, such as healthy food, beauty foods, medicated foods, foods, food dietary foods, foods, medicated foods, food dietary foods, foods, medicated foods, food dietary foods, food dietary foods, food dietary foods, food dietary foods, food dietary foods, food dietary food, Longevity food, green food, etc.
2. Emphasizing the single nature of the theme and personalization
The obvious feature of the theme banquet is the single nature of the theme. A banquet has only one theme, which only highlights one cultural characteristics. When launching a theme banquet, it is required that the theme has clear personality and distinctive personality to form its own unique style. The greater the difference, the more advantages. The difference between the theme of the banquet is also a multi -directional difference. The tangible and intangible differences of the products, services, environment, clothing, facilities, publicity, marketing, etc. are all possible. As long as they have characteristics, they can attract excellent market popularity.
3, do not have empty, inconsistent response work
In recent years, many theme banquets have emerged across the country. Its style has a variety of styles. Banquet and so on. However, many theme banquet design has many problems, especially those classical humanistic banquets and scenic spots. Many dishes give people a sense of far -fetched meeting. It is indeed a good thing to dig out thousands of years of dishes, but some dishes dare not compliment. The form is light and the market is not true. Flowers and plants, as well as pavilions, people, and animals. Many dishes are difficult to eat and dare not eat, which violates the basic laws of cooking.
It, in the development of theme banquet dishes, many companies do not pay attention to the development of Lai Pin itself, but they blindly pay attention to the decoration, dress, and cleverness of the dish. The name is very difficult, which makes people understand, unknown, weakening and violating the value of the dishes.
. The idea of the development of theme banquet
The operators of modern enterprises have become increasingly aware that the success of the enterprise is inseparable from careful planning. The same is true of catering operations. First of all, it should be clear that the theme of actual activity is based on the actual operation. This is the prerequisite for business planning. At present, many catering companies often only pay attention to the quality and service quality of the dishes. This is the most basic thing to settle down. However, if modern enterprises that have developed to a certain stage, if there are no good brands and characteristics, it will not be unique in the industry. This requires managers to operate enterprises at a strategic height.
1. Deepen the connotation of the theme banquet from the perspective of culture
The catering operation is not just a commercial economic activity, and the whole process of catering operations always runs through the characteristics of culture. When planning a banquet theme, the word “culture” is inseparable. The theme of each banquet is culturally cast. For example, local cultural rendering of local specialty catering, different regional culture and folk characteristics in different regions. If a catering activity with the theme of a certain type of raw materials, there should be the personality characteristics of a certain type of raw material. From the use of raw materials, the introduction of knowledge, to the decoration of food, the characteristics of vegetable cooking, this is a “raw material” culture Show. The Huizhuang of Huguang Club in Xuanwu District, Beijing combines the food culture with the opera, and the opera funny dishes, such as the drunk concubine, the water of the water, the burning Chibi, the stolen fairy grass, the phoenix nest, the butterfly love flower, the dragon robe, etc. Pioneering makes every dish closely connected with culture. When the waiter is on every opera dish, he will just say the plot outline of the cuisine of the cuisine, adding a lot of Yaxing to the guests.
The design of the theme banquet, such as just playing “features”, it is impossible to receive the ideal effect. After determining the theme, the planner must tap cultural connotation around the theme, find the theme characteristics, design cultural solutions, and produce cultural products and services. This is the most important, specific, and most important part. The unique theme, using a unique cultural selection point, the theme banquet will naturally achieve a complete success.
2, the design of the banquet menu should be closely linked to theme culture
The core content of the menu, that is, the characteristics and quality of the dishes must reflect the diet and characteristics of the cultural theme. This is the fundamental of the theme menu Otherwise, the menu will have no distinctive theme characteristics. For example, the “chrysanthemum crab feast” of Suzhou, which is based on the theme of raw materials, must focus on the theme of “crab”. The banquet brings together steamed crabs, drunk crabs, ginger crab tongs, eggs, crab meat, crab jade, chrysanthemum crab juice, mushroom crab round, crab yellow shark fins, four -cracked crab dumplings, crab yellow flushing buns, south pine crab crispy , Crab meat cake and other dishes, can be described as “Crab Encyclopedia”. The “hundred fish banquets” in Huzhou, Zhejiang, make articles around the “fish”, combine the flavors of various factions in all directions, Chinese and Western and inside and outside. The “Putian Tongqing Banquet” is based on the theme of celebration. The entire menu revolves around the atmosphere of joy, Tongle, auspicious, prosperous, and rendering the festive atmosphere.
Example: Putian Tongqing Banquet
Dragon wind is Xiangxiang-lobster chicken preserved
Pegasm and welcoming new-all
n group stars bright-time Vegetable White Fish Pill
Hongyunfeng Nian-Braised Fruit Corruption
Hepu Returning Pearls-Camel Palm Chicken Ball
10,000 Family Labor
Hundred Industry Xingwang-Sanye Sowing Six Ear
Fermids like brocade-Cordyceps stewed brocade chicken
100 years of good combination-lotus seed lily 羹
Second, menu, dishes, and technical requirements should be carried out around the center of cultural theme. You can determine the menu of different styles according to different themes. The cultural and theme of the entire dish name should be considered, so that each dish is surrounded by the theme, so that the atmosphere of the entire banquet can be harmonious and enthusiastic and produce a beautiful association.
Example: Shouqing Happy Banquet
Muo Xian Shou (platter sake)
Egg shark fins)
Cyling with more than more (abalone four treasures)
flowers bloom rich (peach kernel mushroom)
Songhe Yannian (Shouxingquan duck)
Noodles)
Shoubi Nanshan (kioscope Tremella)
The colorful fruit disk (seasonal fruit fight)
when designing the theme menu should consider the strong difference between theme culture, highlighting the personality, not the pan -boom work Essence The theme menu only considers one unique theme, the formulation of the menu must have a unique style. The more unique the menu, the more attractive it is, and the more unexpected effects can be.
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