4 thoughts on “How to operate a small program well”

  1. How to operate a small program?
    . Do a good job of operational plan
    First of all, you should do a good job of mini -program planning before the development of small program development, such as how many small programs are prepared. What types of small programs are? what.
    Secondly, we must do a good job of positioning, such as the target group of applets, what are the age compositions of these people, what do you usually like to do, and what do you pay most attention to.
    again, take a “good name” for the applet. Not only must it reflect the characteristics of the product, but also the user’s search habits should be considered, taking a name that facilitates the user’s understanding, and improves the search volume of the small program. When taking the name for the applet, you can consider combining brand words and commonly used keywords.
    . Promoting the applet and introducing seed users

    The development of the applet is completed and went online, and it entered the first stage of launch and introduced seed users. This requires enterprises and merchants to assist through various channels. For example Your applet, then know your business and products, so as to talk about orders and transactions.

    . Understand the small program rules

    For the operation of the applet, you must first understand the operation rules of the applet, and then in the operation rules of the applets , Simple, fast and effective ways to operate. In addition, in order to make more users know and like your applets, during the operation, users should also consider user needs. So as to realize our original intention of developing applets. It is important to note that in the process of operation, you must not touch the rules of small programs for the interests in front of you.

    . Use various channels to promote

    First, applet development has provided the function of related public accounts, so after the applet is launched, the applet and public account Correlation is an indispensable task that allows users to open your applet directly in the public account and realize the conversion of public account fans.

  2. Since the birth of the mini -program, the topic of him has never stopped. Everyone wants to divide this 100 billion cake. For those who missed the public account, how should the applet be grasped? How to operate him and how to operate him well? There are still many knowledge in it.
    1) Get user -no user, cannot talk about operations
    Coufees to obtain users, they can directly capture the open entrance and cover multiple channels.
    Under the continuous blessing, how large the applet has 40 entrances, including the (1) Public account details page associated mini program, the public account custom menu jump applet, and the public account push content inlaid applet. (2) All small programs within 5 kilometers are displayed to the user’s mobile phone. (3) QR code scan from offline merchants. (4) Users share the QR code and other
    2) Improve activity -timely activity
    DAU (daily active users) and MAU (monthly active users) are the two indicators of active active. To the extent, the scale of the user group is reflected. The life cycle of the user is roughly divided into three nodes: potential users, active users, and silent users. Different user period nodes should be different. Pay attention to the promotion and active period of active period. Silent period to increase intensity care. Regarding the improvement of activity, the activity is fundamental. After all, no one is willing to pay for a long time. The activity is a must -have carrier of interaction.
    3) Increase retention rate -The subtraction is the same as Wang Dao
    . It is the same as photography. It is not the richer the things on the screen. Unexpected results. The same is true for a small program. Always remember the attributes of the mini program “go away”, relying on a simple and direct, lightweight. After understanding the concept of the product, it is not difficult to find that the applet is largely placed first.
    4) Viral Communication -There is no single -gun horsepower in operation. It must interact with two -way interaction and then spread multi -directional communication
    . Virus transmission is an extended operation action after the rise of social networks. Virus transmission creates a new round of spiral rising users. Get the way. A small program that can create viral marketing must be an explosive product that is now closely attached to the user’s psychology, so as to form a self -communication effect. Users are willing to share. Users’ sharing reflects the pursuit of trends and novel and fashionable psychology.
    It, as soon as the application has been established, it has helped enterprises in the world to create Internet marketing

  3. Many bosses feedback my applet without effect? In fact, it is not the problem of the applet itself, but the way we operate is wrong. Use marketing functions to find the effects of crowd!

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