5 thoughts on “How to operate and promote WeChat Mini Program later”
Priscilla
Before the operation, I still want to talk about it. There are some bottom lines that cannot be touched by the applet. Dear bosses and developers must pay more attention: Is to do it in the premise, let’s take a look. What are the marketing functions? This summary of the promotion methods mainly used on the market, as well as methods of how small programs can obtain new users and how to keep old users. It can be said to have given community marketing for the second life, and the functions of various industries can be realized in applets. The scenes of small programs, multiple imports, and sharing functions allow more products to make WeChat’s ecosystem ubiquitous. It said that the hottest application in 2018 must be WeChat Mini Program. In just over a year, it covers more than 200 detailed industries. Mall is very valuable. The small program is hot, just like the Taobao store ten years ago and the micro -mall three years ago, if the company did not do it, it would be difficult to obtain this new technology bonus. But unlike the previous two, if Taobao stores and micro -malls can still rely on large platforms to pay for drainage, the typical product form of “Internet decentralization” of applets puts forward certain requirements for operators’ operating level. What’s more, choose small and medium -sized shops with limited funds with small procedures. Opening a small program mall can now be said to be popular nowadays. Compared with large e -commerce companies such as Taobao, JD.com, prices are preferential, and it is easy to operate.
In the corresponding keywords on WeChat search, which will give priority to display related applets. As long as the name positioning is accurate, with the thinking of WeChat SEO, your WeChat Mini Program ranking will be far ahead! Therefore, who can make a small program in related fields first, who can take advantage of accurate keywords and achieve natural traffic!
. The nearby applet
It can view the nearby apparel through the mobile phone. For offline physical stores, it is very practical. Precise customers, nearby users can find your applet as long as you open the applet, you can quickly place orders through the small program, and wait for products and services to come to your door.
. Group drainage
The small program forwarding to WeChat group, WeChat does not treat as advertising, and it is a proprietary format, very clear and clear, and shared in the group to share Once, it will be permanently displayed in group information, which is very practical, and you can see a lot of popular applets.
. The invitation card mechanism
is invited XX people, you can get XX, here xx can receive free -receiving data package or free class for a toll course for free Links, coupons, etc.
5. Community fission
In the poster to the circle of friends, send the screenshot of the shared circle of friends to a certain group, and then get some benefits.
6. UCG
, such as voting, a large amount of traffic is obtained in the short term, but Tencent currently blocks the applet of the voting category, but it can be set up from the self -set up. Definition posters, etc., allowing users to forward personalized forwarding is not only to satisfy the psychology of people who love to share and show off in the circle of friends, but also satisfy a kind of emotional needs.
The applets have penetrated into many fields such as retail, e -commerce, life services, government affairs, people’s livelihood, and mini -games. Many industries have created new opportunities after accessing the applet. Bring the sweetness. I wish you a business in the applet too
1. Share applet promotion method: The flow dividend brought by social relations The core thinking of the small program operation is to use WeChat traffic to get exposure. In social relations scenarios, “sharing” is an essential thinking. Essence In the design of small program products, you need to “share” space for users enough. For example: In order to improve the “punch card” session set by users to retain the settings, please provide users with the material for sharing. After shopping Both are conducive to users sharing. 2. Public account applet promotion method: content of content e -commerce traffic monetization WeChat Mini Program provides a lot of marketing methods for the public account. Merchants can realize realization through e -commerce, or use it to use it, or use it. WeChat applets do well in marketing. For applets, it is a good use strategy, and the public account has become the “sound channel” of the applet. There are two ways to promote small programs for public accounts. One is the public account binding applets, and the second is to implant small programs in graphic content. The implantation of graphic and text is a more effective way. If your own public account flow is insufficient, it can be promoted through other public accounts through exchanges or paid. 3. Offline stores applet promotion methods: Gift vouchers applets for repurchase Whether on offline stores or e -commerce sellers, the repurchase rate and user stickiness need to be considered carefully. After the customer completes the shopping session, it can not only realize the exposure of small programs, but also promote user repurchase. 4. Community small program promotion method: The flow fission brought by social relations The sharing and interaction of mini -programs in the community is equally friendly. Tools can design friends to help check the tasks for free. E -commerce products can design the task of taking red envelopes after shopping. Main fission task mechanism: help class, discounts, card collection, red envelopes … 5. Card coupons applet promotion methods: Flow fission of gift scenarios Function, combining with applets can meet the scene of “gift giving”, the fission effect will be very good, and the merchant’s home can learn from each other.
1. Familiar with the functions of the WeChat Mini Program Mall is very important. It WeChat Mini Program how to get mall merchants before developing and establishing this WeChat mall system, and also needs to know how the WeChat mall system is marketing and promoted. What are the different functions in the WeChat Mall system? Only clearly and understand the specific role of each function in the WeChat system. Only in this way can we convert these functions into a very effective way to WeChat marketing, and can we have more purposeful marketing and promotion. . WeChat Mini Program Mall also must also learn to choose customers The WeChat Mini Program how to get the WeChat platform in the WeChat platform, there will be many fan users, so each user will have different consumption tendencies. This At that time, businesses must learn to choose among many WeChat users, and in the process of selection, they must screen and master a systematic screening and grasp of the background of the personnel. Only after you have a certain understanding and analysis of your own marketing objects, can you take the right medicine and achieve effective marketing. . The popularity of improving the WeChat Mini Program Mall System is also very important Compared with some traditional e -commerce companies, then the WeChat platform can provide merchants and consumers with a relatively independent communication space. Merchants can also instill consumers’ concepts more and more quickly in this process, so at the same time, if it is some WeChat mini -programs, or some other ways, some WeChat malls can be effective. The impression of a specific mall in the minds of consumers. In this way, merchants can make related marketing and promotion of all products in the mall.
In fact, compared to the production of applets, the operation of the small program should be the most important thing in the merchant, so you should usually read more books in operation, learn more about the successful cases of others, and explore the method from it. Essence Speaking of small program operations, no matter what industry you are, there is a general operating idea, which is to pull new, retain, promote, and transform. You can specifically combine the products you operate. Operation and promotion.
Before the operation, I still want to talk about it. There are some bottom lines that cannot be touched by the applet. Dear bosses and developers must pay more attention:
Is to do it in the premise, let’s take a look. What are the marketing functions?
This summary of the promotion methods mainly used on the market, as well as methods of how small programs can obtain new users and how to keep old users.
It can be said to have given community marketing for the second life, and the functions of various industries can be realized in applets. The scenes of small programs, multiple imports, and sharing functions allow more products to make WeChat’s ecosystem ubiquitous.
It said that the hottest application in 2018 must be WeChat Mini Program. In just over a year, it covers more than 200 detailed industries. Mall is very valuable. The small program is hot, just like the Taobao store ten years ago and the micro -mall three years ago, if the company did not do it, it would be difficult to obtain this new technology bonus. But unlike the previous two, if Taobao stores and micro -malls can still rely on large platforms to pay for drainage, the typical product form of “Internet decentralization” of applets puts forward certain requirements for operators’ operating level. What’s more, choose small and medium -sized shops with limited funds with small procedures. Opening a small program mall can now be said to be popular nowadays. Compared with large e -commerce companies such as Taobao, JD.com, prices are preferential, and it is easy to operate.
1. Search for drainage
In the corresponding keywords on WeChat search, which will give priority to display related applets. As long as the name positioning is accurate, with the thinking of WeChat SEO, your WeChat Mini Program ranking will be far ahead! Therefore, who can make a small program in related fields first, who can take advantage of accurate keywords and achieve natural traffic!
. The nearby applet
It can view the nearby apparel through the mobile phone. For offline physical stores, it is very practical. Precise customers, nearby users can find your applet as long as you open the applet, you can quickly place orders through the small program, and wait for products and services to come to your door.
. Group drainage
The small program forwarding to WeChat group, WeChat does not treat as advertising, and it is a proprietary format, very clear and clear, and shared in the group to share Once, it will be permanently displayed in group information, which is very practical, and you can see a lot of popular applets.
. The invitation card mechanism
is invited XX people, you can get XX, here xx can receive free -receiving data package or free class for a toll course for free Links, coupons, etc.
5. Community fission
In the poster to the circle of friends, send the screenshot of the shared circle of friends to a certain group, and then get some benefits.
6. UCG
, such as voting, a large amount of traffic is obtained in the short term, but Tencent currently blocks the applet of the voting category, but it can be set up from the self -set up. Definition posters, etc., allowing users to forward personalized forwarding is not only to satisfy the psychology of people who love to share and show off in the circle of friends, but also satisfy a kind of emotional needs.
The applets have penetrated into many fields such as retail, e -commerce, life services, government affairs, people’s livelihood, and mini -games. Many industries have created new opportunities after accessing the applet. Bring the sweetness. I wish you a business in the applet too
1. Share applet promotion method: The flow dividend brought by social relations
The core thinking of the small program operation is to use WeChat traffic to get exposure. In social relations scenarios, “sharing” is an essential thinking. Essence In the design of small program products, you need to “share” space for users enough. For example: In order to improve the “punch card” session set by users to retain the settings, please provide users with the material for sharing. After shopping Both are conducive to users sharing.
2. Public account applet promotion method: content of content e -commerce traffic monetization
WeChat Mini Program provides a lot of marketing methods for the public account. Merchants can realize realization through e -commerce, or use it to use it, or use it. WeChat applets do well in marketing. For applets, it is a good use strategy, and the public account has become the “sound channel” of the applet. There are two ways to promote small programs for public accounts. One is the public account binding applets, and the second is to implant small programs in graphic content. The implantation of graphic and text is a more effective way. If your own public account flow is insufficient, it can be promoted through other public accounts through exchanges or paid.
3. Offline stores applet promotion methods: Gift vouchers applets for repurchase
Whether on offline stores or e -commerce sellers, the repurchase rate and user stickiness need to be considered carefully. After the customer completes the shopping session, it can not only realize the exposure of small programs, but also promote user repurchase.
4. Community small program promotion method: The flow fission brought by social relations
The sharing and interaction of mini -programs in the community is equally friendly. Tools can design friends to help check the tasks for free. E -commerce products can design the task of taking red envelopes after shopping. Main fission task mechanism: help class, discounts, card collection, red envelopes …
5. Card coupons applet promotion methods: Flow fission of gift scenarios
Function, combining with applets can meet the scene of “gift giving”, the fission effect will be very good, and the merchant’s home can learn from each other.
1. Familiar with the functions of the WeChat Mini Program Mall is very important.
It WeChat Mini Program how to get mall merchants before developing and establishing this WeChat mall system, and also needs to know how the WeChat mall system is marketing and promoted. What are the different functions in the WeChat Mall system? Only clearly and understand the specific role of each function in the WeChat system. Only in this way can we convert these functions into a very effective way to WeChat marketing, and can we have more purposeful marketing and promotion.
. WeChat Mini Program Mall also must also learn to choose customers
The WeChat Mini Program how to get the WeChat platform in the WeChat platform, there will be many fan users, so each user will have different consumption tendencies. This At that time, businesses must learn to choose among many WeChat users, and in the process of selection, they must screen and master a systematic screening and grasp of the background of the personnel. Only after you have a certain understanding and analysis of your own marketing objects, can you take the right medicine and achieve effective marketing.
. The popularity of improving the WeChat Mini Program Mall System is also very important
Compared with some traditional e -commerce companies, then the WeChat platform can provide merchants and consumers with a relatively independent communication space. Merchants can also instill consumers’ concepts more and more quickly in this process, so at the same time, if it is some WeChat mini -programs, or some other ways, some WeChat malls can be effective. The impression of a specific mall in the minds of consumers. In this way, merchants can make related marketing and promotion of all products in the mall.
In fact, compared to the production of applets, the operation of the small program should be the most important thing in the merchant, so you should usually read more books in operation, learn more about the successful cases of others, and explore the method from it. Essence Speaking of small program operations, no matter what industry you are, there is a general operating idea, which is to pull new, retain, promote, and transform. You can specifically combine the products you operate. Operation and promotion.