1 thought on “Why is it more and more difficult to do the business of fishing gear stores?”
Tracy
Welcome to read “10 minutes per week, solve the problem of a fishing gear shop” I I am the exploration of the explorer Why are the business of physical fishing gear shops getting more difficult to do? You fishing gear shops may face these problems: 1. The profit is getting lower and lower (competing with online competition, competing with manufacturers) 2. Old customers have weak consumption and serious losses (how to do it in the end Did everyone have no money?) 3. It is difficult to have new customer traffic (Where is the new customer, do you know?) N today’s theme: Why is it more difficult for the business of fishing gear shops? Done? It to understand this problem, you must first know how the business came from? The completion of any business is composed of these three actions. In information flow, capital flow, logistics. The information flow is where the fisherman knows you sell this thing; (store traffic? Friends circle? WeChat group? Wait) The capital flow, how can fishermen give you money; (cash? WeChat Pay? Alipay) Logistics is how the fisherman takes the things you buy home; (delivery, or picking up the store for your own) , you are not done well. It is possible to “drive away” fishermen. Among these three attributes, the worst of the fishing gear shop is definitely an information flow. In information acquisition channels (where to obtain information), and information acquisition (what kind of information, fishermen like to watch). 2 a) More and more people hold their mobile phones all day, whether they are watching information or playing games. Anyway, their eyes are staring at the mobile phone all day-the channels for obtaining information change b) Although there are so many shortcomings on the online store: you can only look at the pictures, you can’t touch the product, it is easy to buy fake goods, and after sale, it will also be sold. Trouble, but still can’t stop more and more people buying things from Tmall and JD —– Change of consumer habits c) Some people come to the store and ask this, but finally in Jingdong Taobao Buy it. This you must have experienced it yourself, and even undergoing it. These phenomena occur frequently around you. What reflects, we must pay attention to: 1) The post -85s and post -90s fishermen slowly become the main force of consumption. The post -85s are the immigrants of the Internet. The post -90s generation is simply the indigenous people of the Internet. Their consumption habits are inseparable from the Internet. Online shopping is an important habit of our shopping. 2) Mobile phones have replaced TV and replaced newspapers the most important way for us to obtain information. Your product information is still in the store. How can you have new customers in the competition venue? 3) Talking about the brand, the most said that the fisherman now is “how is the price / performance ratio?” How can others be willing to watch? Why are your business getting worse and worse? Greater environment? Great environment? The reasons for the environment, but what we can change is This channels that fishermen obtain information have changed, but you have not changed; The key point of fishermen’s attention to information has changed, but you don’t know; —— What information is easy to be accepted? The fisherman’s cognition of the brand has changed, and you still think that you can sell it with a big brand. —- What is the brand? Fishing products need to be touching more than other categories of products. The group of fishermen needs to communicate and interact more. As an offline fishing gear shop, it is more advantageous than online. Essence We we have advantages, so why did we get traffic by the online store and grab sales? Intersection It, we drove the traffic to Tmall by ourselves, on JD.com. It’s not that business is too difficult to do. It is that our service is not comprehensive enough, and it is not detailed enough to sell a chance. What we have to do now is to grab the traffic that belongs to us. It is not good, in fact, online shops are not easy to feel. The online return rate is very high, and the secondary goods and fakes are rampant. Consumers experienced sharply, and services could not keep up. In this case, Ma Yun proposed a new retail. Many online brands remembered the fishing gear shop again. They finally knew that the role of fishing gear shops was irreplaceable. It in the fishing gear industry, the role of fishing gear stores is absolutely irreplaceable. , but if you don’t understand anything and do nothing, your fishing gear shop is replaced. The exploration summary: The channels for grasping the information flow and method are the most important lessons for the compulsory of fishing gear shops. This is the source of the traffic of new customers, and it also has a great effect on the old customers. I is a visit, the industry veteran. It in the fishing gear industry, the porter of marketing knowledge is free. PS: The exploration is just the fishing gear industry, marketing knowledge porter. It in my text, the framework expressed is the conclusions of the marketing masters. The exploration is not necessarily right. I just hope to bring you good tools and open a pair of eyes. Expressing you can see the road ahead and allow you to armed yourself. This to fish, it is better to grant it. I just learned the knowledge I learned. Use cases in the fishing gear industry to express the text of the fishing gear industry. I is actually a porter of knowledge, and there is still no salary porter. I actually wants to tell you very much. However, there is no ability to explore. I have no way, tell one, even 1 1 = 2, 1*1 = 1, let him directly understand 9*9 = 81 I do n’t know 1 1 = 2. The exploration expectations in the marketing industry. The industry I love, everyone in this industry can armed themselves and can see the road ahead. instead of feeling despair. is desperate, often because it is unclear and can’t catch up. In explorators The theory practical exercise, learn retail with exploration, and do better fishing gear shops.
Welcome to read “10 minutes per week, solve the problem of a fishing gear shop”
I I am the exploration of the explorer
Why are the business of physical fishing gear shops getting more difficult to do?
You fishing gear shops may face these problems:
1. The profit is getting lower and lower (competing with online competition, competing with manufacturers)
2. Old customers have weak consumption and serious losses (how to do it in the end Did everyone have no money?)
3. It is difficult to have new customer traffic (Where is the new customer, do you know?) N today’s theme: Why is it more difficult for the business of fishing gear shops? Done?
It to understand this problem, you must first know how the business came from?
The completion of any business is composed of these three actions.
In information flow, capital flow, logistics.
The information flow is where the fisherman knows you sell this thing; (store traffic? Friends circle? WeChat group? Wait)
The capital flow, how can fishermen give you money; (cash? WeChat Pay? Alipay)
Logistics is how the fisherman takes the things you buy home; (delivery, or picking up the store for your own)
, you are not done well. It is possible to “drive away” fishermen.
Among these three attributes, the worst of the fishing gear shop is definitely an information flow.
In information acquisition channels (where to obtain information), and information acquisition (what kind of information, fishermen like to watch).
2
a) More and more people hold their mobile phones all day, whether they are watching information or playing games. Anyway, their eyes are staring at the mobile phone all day-the channels for obtaining information change
b) Although there are so many shortcomings on the online store: you can only look at the pictures, you can’t touch the product, it is easy to buy fake goods, and after sale, it will also be sold. Trouble, but still can’t stop more and more people buying things from Tmall and JD —– Change of consumer habits
c) Some people come to the store and ask this, but finally in Jingdong Taobao Buy it.
This you must have experienced it yourself, and even undergoing it. These phenomena occur frequently around you. What reflects, we must pay attention to:
1) The post -85s and post -90s fishermen slowly become the main force of consumption. The post -85s are the immigrants of the Internet. The post -90s generation is simply the indigenous people of the Internet. Their consumption habits are inseparable from the Internet. Online shopping is an important habit of our shopping.
2) Mobile phones have replaced TV and replaced newspapers the most important way for us to obtain information. Your product information is still in the store. How can you have new customers in the competition venue?
3) Talking about the brand, the most said that the fisherman now is “how is the price / performance ratio?” How can others be willing to watch?
Why are your business getting worse and worse?
Greater environment? Great environment?
The reasons for the environment, but what we can change is
This channels that fishermen obtain information have changed, but you have not changed;
The key point of fishermen’s attention to information has changed, but you don’t know; —— What information is easy to be accepted?
The fisherman’s cognition of the brand has changed, and you still think that you can sell it with a big brand. —- What is the brand?
Fishing products need to be touching more than other categories of products. The group of fishermen needs to communicate and interact more. As an offline fishing gear shop, it is more advantageous than online. Essence
We we have advantages, so why did we get traffic by the online store and grab sales? Intersection
It, we drove the traffic to Tmall by ourselves, on JD.com. It’s not that business is too difficult to do. It is that our service is not comprehensive enough, and it is not detailed enough to sell a chance.
What we have to do now is to grab the traffic that belongs to us.
It is not good, in fact, online shops are not easy to feel.
The online return rate is very high, and the secondary goods and fakes are rampant. Consumers experienced sharply, and services could not keep up. In this case, Ma Yun proposed a new retail. Many online brands remembered the fishing gear shop again. They finally knew that the role of fishing gear shops was irreplaceable.
It in the fishing gear industry, the role of fishing gear stores is absolutely irreplaceable.
, but if you don’t understand anything and do nothing, your fishing gear shop is replaced.
The exploration summary:
The channels for grasping the information flow and method are the most important lessons for the compulsory of fishing gear shops. This is the source of the traffic of new customers, and it also has a great effect on the old customers.
I is a visit, the industry veteran.
It in the fishing gear industry, the porter of marketing knowledge is free.
PS:
The exploration is just the fishing gear industry, marketing knowledge porter.
It in my text, the framework expressed is the conclusions of the marketing masters. The exploration is not necessarily right.
I just hope to bring you good tools and open a pair of eyes.
Expressing you can see the road ahead and allow you to armed yourself.
This to fish, it is better to grant it.
I just learned the knowledge I learned. Use cases in the fishing gear industry to express the text of the fishing gear industry.
I is actually a porter of knowledge, and there is still no salary porter.
I actually wants to tell you very much. However, there is no ability to explore.
I have no way, tell one, even 1 1 = 2, 1*1 = 1, let him directly understand 9*9 = 81
I do n’t know 1 1 = 2.
The exploration expectations in the marketing industry. The industry I love, everyone in this industry can armed themselves and can see the road ahead.
instead of feeling despair.
is desperate, often because it is unclear and can’t catch up.
In explorators
The theory practical exercise, learn retail with exploration, and do better fishing gear shops.