How to build an enterprise’s explosive product

The explosive product made by the store has no effect. I hope to let this explosive product drive the traffic of the store, but I do n’t know how to create a explosive product, who has good suggestions.

4 thoughts on “How to build an enterprise’s explosive product”

  1. Shengmei (Xinnong Association Holdings) is a consulting agency focusing on explosive planning, and is committed to creating the most valuable planning company in China’s agricultural food industry. In the past 15 years, only one thing has been done: based on the large food industry, focusing on the agricultural industry chain. It has continued to create a series of original explosive product sales miracles for Chinese agricultural food companies.

    Stimeie to sharpen for more than ten years, summarize thousands of explosives cases, original actual combat theoretical system- “Five -Star Explosive Planning System [Six Laws]”, for the insight of Chinese food and agricultural -related enterprises Consumers’ core pain points (product sales origin); and convert pain points into strategic/strategy/creative solutions, so that the pain points are visible, touched, and operable.

    This in order to ensure that the explosive strategy can not be able to obtain expected results. Shengmei creates Zhuge Liang.com platform and provides in -depth incubation services, including professional service providers such as e -commerce operations, WeChat, new media and other professional service providers. One -to -one teach you to play e -commerce, to play micro -business, play new media … help explosive products to open the terminal; The founder of agricultural food explosion community, providing consultant services such as resource integration, explosive product training.

    Our service content

    It Shengmei explosive product planning provides the following eleven major consultation creative services for enterprises:

    1, v Explosive packaging design

    The thinking of explosive product, use a packaging to explode the market. Shengmei is based on traffic, with symbolic grafting and content grafting as a method creative design packaging, allowing the packaging to stand out from the shelves, and let the goods be sold on the shelves.

    2, V explosive product development

    The thinking of explosive products, leveraging the channel with a explosion to drive the brand. Based on terminal requirements, big data is driven, and product positioning (naming is positioning), product selling points, packaging design, advertising creativity, product research and development guidance integrated reverse development, reverse planning (first planning and then development) is Shengmei. special service.

    3, V explosive brand strategy

    The explosive product strategy, so that the industry boss is helpless to you. San Mei uses brand positioning as its core. Through grafting methods, it will build a brand exclusive discourse system, exclusive symbol system and product matrix for the enterprise system. The purpose is to allow the explosive brand to drive the enterprise’s multiple category products to develop rapidly.

    4, the business model of V explosive product platform creation

    industry Internet = super platform. Shengmei participates in the planning and creation of frozen products online/Hong Qigong is a super platform for industry Internet. Shengmei formulates strategic consulting and top -level design projects for enterprises, cross -border robbery, breaks monopoly, and assist companies to find business business logic. Basic contents include: platform positioning, business portfolio, key resource integration, profit model, current full -flow structure, platform value Wait. The business model is the core service of Shengmei.

    5, V combined with brand explosive product planning

    a explosive platform, which can incubate many new products development. The two major physical platforms of the New Farmers’ Association: Frozen Online and Hong Qigong. Shengmei high -quality manufacturer platform (frozen product online/Hongqong), the three parties jointly jointly create explosive products. Frozen products are joint brands with “frozen products online”; room temperature specialty foods and “Hongqi Gong” are joint brands. Shengmei provides a full service of joint brand explosive planning.

    6, V product strategy plan

    Stimeie with product matrix, explosive product development and advertising ideas, and the trinity builds a product strategy for the enterprise. Explosive products are the king of performance. Enterprises should not use many “small products” to make up.

    7, V channel mode plan

    The company does not lack channels. What is missing is the ability to choose key channels or transform inefficient channels. Shengmei uses channels as the main line, assisting enterprises to reconstruct elements such as products/prices/promotions, and help enterprise products quickly sell flowing water.

    8, V promotion strategic plan

    based on brand community thinking, San Mei assisted enterprises to build a brand community management mechanism. Various brand promotion activities are highly efficient, and brand assets continue to accumulate. Encourage consumption, reduce consumer choice costs, and let people want to buy it; encourage participation, let people voluntarily spread, reduce brand promotion costs.

    9. The actual training of V explosive product

    Is Shengmei’s six rules of the system of systemic explosion and rich explosive actual combat cases, providing agricultural food companies decision -making and management Explosive professional training services, guide the customer team to accept and correctly implement the explosive planning plan, and gradually grasp the essence of explosive planning, improve the ability of enterprise explosive product planning and implementation capabilities, and implement the ability to implement.

    10, V Industry Research Report

    Stimeie think tank for 15 years to focus on deep cultivation of large agricultural food and large health industries. After thousands of explosives, the in -depth research reports of a series of special topics in the agricultural food field have been precipitated, helping enterprises to quickly grasp the industry’s general trend, understand the market opportunities, and win the market.

    11, V resource integration consultant

    During the execution of explosive products, Shengmei relied on the resource of the New Farmers’ Association’s general platform to assist agricultural food companies to integrate e -commerce operations and socialization. Professional resources such as e -commerce and new media provide in -depth incubation services. One -to -one teach you to play e -commerce, social e -commerce, and new media … to help agricultural food companies open the terminal.

    Our heavy cases

    It Shengmei is a unique explosive planning consulting agency in China. Everything starts from actual combat, is both an enterprise and planning the project for ourselves. Shengmei positions herself as “soldiers” and “swordsmen”, which not only understands the military law (with a strategic height) and the swordsmanship (can see red).

    In the “28 Laws”, Shengmei pioneered the “Five -Star Explosive Planning System [Six Laws]”, which is a top -level design for enterprises, providing full -system explosive planning creative services (including strategy/strategy/strategy /Creative and other solutions) to help enterprises focus on all resources and create explosive products (explosive packaging/product/brand/platform, etc.) wholeheartedly. Since 2005, through the in-depth participation and wonderful performance of 2-3 annual cases each year, the actual think tank accumulated for more than ten years has become the leading boss of vertical planning in the field of agricultural food in China.

    This planning for enterprises (some major cases)

    -2005 years ago, Anjing-China Hot Pot ingredients industry is the first share, the hot pot ingredient industry leadership brand, China is well-known in China trademark.

    -In 2006, Haixin-China’s well-known trademark, China Famous Brand Products, the first A-share listed company in China Fish Mi Hotpot Food Industry, and a strong brand of Chinese hot pot ingredients in China; Kunxing-Fujian Province Fisheries Industrialized leading enterprise and famous trademark in Fujian Province.

    -In 2007, Shangri-La, Yunnan, a well-known trademark and Chinese brand.

    In 2008, Yunxiang Tea-Organic Railway Guanyin Tea Leader.

    In 2009, Jiangxi Good Fish Road-Founder of domestic Japanese hot pot ingredients; Yuhui Food (Guanjing No. 1) -Fujian Province Aquatic Industrialization Leading Enterprise, Famous Trademark in Fujian Province, Fujian Famous Brand Products Essence

    In 2010, Yinxiang Group-China’s well-known trademark, national key leading enterprise. Green Emperor-China’s well-known trademark, China North and South dry goods brand.

    In 2011, Jilin Tonghua Wine -A listed company, a well-known trademark in China. Green Emperor (Zhenguiyuan) -China well-known trademark, second cooperation.

    In 2012, Tianqing-Agricultural Industrialization Provincial Key Leading Enterprise, Famous Trademark in Fujian Province; Yuehai-China Famous Trademark, Agricultural Industrialization Provincial Key Leading Enterprise; Listen to Xiyan Farm-Fujian O 2 O model successfully leaders, the leading organic vegetable O 2 O platform in Fujian.

    In 2013, Hubei Deyan Aquatic Products (Honghu Fisheries) -Net one of the largest aquatic enterprises in China, the national leader of agricultural industrialization; Taoxi Yongchun Old Vinegar-one of the four famous vinegar in China, Fujian old name, Yongchun, Yongchun, Yongchun Old vinegar inheritance; China Green Group-Hong Kong listed company, a well-known trademark in China. Mount Everest-China Well-known trademark.

    In 2014, Zhejiang Yejiao-China Famous Trademark, Agricultural Industrialization National Leading Enterprise; Namou-One of the Nation’s largest Western Bacon Manufacturers and seller, Famous Trademark in Fujian Province , Agricultural Industrialization Provincial Key Leading Enterprise.

    In 2015, coconut cattle-fruit coconut juice pioneers, famous trademarks in Hainan; Changlin-famous trademark in Sichuan, the world’s first egg-type green factory, one of the most cattle eggs in Chinese history.

    In 2016, Yinxiang Group-China Well-known trademark, national key leading enterprise, second-time cooperation; Yizhou Food-Hebei famous trademark, agricultural industrialized provincial key leading enterprise.

    -In 2017, Dongshui-Agricultural Industrialization Provincial Key Leading Enterprise; Bidding Workshop-Frozen Products Online; Haiyanmeng-Hainan Ecological Food Internet Innovation Platform.

    The project for your own strategy industry

    In 2014, based on deep research, trading experience, and rich resources of the agricultural food industry, planning and creating Shengmei Venture Capital Corporation (Short Between 2-3 years, Shengmei Venture Capital has become an incubator for the agricultural food Internet re-entrepreneurial project).

    In 2015, the founder of Frozen Online-Xiaomi mobile phone founder Lei Jun, Meitu Xiuxiu Cai Wensheng, and Innovation Workshop Li Kaifu and other domestic top coffee invested in, with a round B valuation of up to 100 billion.

    -In 2016, the new agricultural preferred (Hong Qigong) was jointly founded. New Nong was preferred as a explosive e-commerce platform that focused on local specialty food supply chain services. It is a mobile social network based on the S2B2C business model. E -commerce.

    -in 2017, planned and put into stock of Huadhong Foods, and quickly integrated resources in Huadhong. The company/China’s largest duck meat production and industrial and commercial) set up a joint venture subsidiary to carry out explosive product research and development and market operations.

    Our service field
    Stimeie to sharpen for more than ten years and do only one thing: based on a large food industry, focusing on the agricultural industry chain.

    In product type:

    Daishas:

    This food, drinks, aquatic products, north -south dry goods, dairy products, frozen products, meat products products , Grain grain, mountain tea oil, health products, condiments, alcohol, grain and oil non -food, fresh fruits and vegetables …

    Great agriculture:

    agricultural food, agricultural food, food, agricultural food, agricultural food, agricultural food, agricultural food, Agricultural machinery, agricultural materials, smart agriculture, agricultural e -commerce, leisure and tourism agriculture, agricultural tourism, agricultural real estate …

    Our service forms

    Select according to your own situation and the needs of the enterprise: single -point service (operating separately) multi -point service (multi -business sector combination operation). That is, according to the actual needs of the customer, according to the length of service time, the amount of service content, the difficulty of the project, and the depth of the intervention, the two parties negotiate to determine the specific cooperation method and sign the cooperation agreement.

    This generally has the following three cooperation methods

    The short -term case planning (such as explosive packaging design, explosive product planning, etc.)
    n n n n n n n n n n n n n n n R nThe overall planning (such as explosive brand planning, creation of explosive product platforms, etc.)

    It other forms of services (explosive product training, resource promotion, etc.)

    Shengmei Two knives

    St. Miao Xing and Mr. Qiu Mingbang, two years, sharpened more than ten years and did only one thing: for 20 years to focus on deep cultivation of large agricultural food industries. Based on the rich practical trading experience in more than ten years, the original five -star explosive planning system “Six Laws]: Explosive products are not just a best -selling product … The explosive product is based on the pain point and puts the pain point Transforming into a strategic/strategic/creative/execution scheme, so that the pain points can be visible/touched/operable.

  2. The cold launching strategy believes that the creation of explosive products is to help enterprises build products, explode, and continue to sell.

  3. How to create explosive products?

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  4. If a new brand and new category need to create a good explosive product, you must have this logic:
    or the product is given to the user to evaluate
    n Either to evaluate the user spiritually, or give the user an evaluation
    , in fact, it is like a toy sells in the playground and sells in the mother and baby shop. It is different, so we must consider positioning before that.

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