For more detailed data I want to know more data about catering employment
4 thoughts on “What is the current situation and prospect of the catering industry”
Simon
In recent years, my country’s catering industry has developed very quickly. According to statistics from relevant parties, the growth rate of the catering industry is more than ten percentage points higher than other industries. It can be said that my country is ushered in a period of great development of the catering industry. The market potential is huge and the prospects are very broad. However, from another aspect, catering demand is complex and varied. Its consumption taste and consumer psychology may change with the changes in the social environment. Catering companies must see the development trend of the catering market according to their own conditions and environmental conditions, and choose appropriate marketing methods in order to succeed in fierce market competition. The author thinks that the development of catering marketing in the future will mainly develop in the following ten directions.
The first: take high -quality and efficient fast food roads
With the acceleration of urban life rhythm, the income level of residents increases, and the demand for fast food in society is increasing , Quality, low -cost and high -efficiency fast food restaurants will be welcomed by residents. Mr. Qian Xuesen, a well -known scientist in China, once proposed that it should establish a fast food center in some major cities in my country to meet the needs of the masses with high efficiency and low cost operations, accelerate the pace of socialization of housework, promote my country in China economic development. In fact, many restaurants and various catering companies in all parts of my country have achieved good economic benefits by operating fast food business. Please see the following examples.
Axing Wufangzhai challenged foreign fast food. Nutrition from the brand awareness, strict craftsmanship, and management of foreign fast food, and get rid of the operating methods of traditional front shops and rear factories. The yield of rice dumplings rose to 15 million. As of June 18, 1996 actually sold 15 million rice dumplings. After half a year, the sales and profits of the previous year were completed, and it began to export to Japan and other places.
has more than 10,000 hot pot restaurants in Chongqing, and the competition is very fierce. Among them, the fool hotpot restaurant operates in a favorable position in competition with its low price and scale. Three chain stores receive tens of thousands of customers every day. Although the profits obtained on a single guest are meager, the total profit is considerable through thin profits.
The Changzhou Wujin Hotel is a two -star hotel. It is aimed at the general public pursuing cheap and affordable psychology when traveling on a business trip. For the first time, the joy of more than one million yuan in monthly catering income appeared.
The enterprises that have specialized in the production of steamed buns in Nanjing. Using modern machinery and equipment for large quantities, there are 600 cages, which greatly improves production efficiency and provides the masses with low price and low price and cheapness. The staple food facilitates the lives of the masses. In addition, there are fast food companies specializing in the production of various fast food and a certain scale.
The productivity of my country’s catering industry is relatively low. It is necessary to develop fast food companies, intensive operations, improve the production efficiency of the catering industry, and liberate many families from the three meals of three meals. come out.
The United States has high production efficiency in the processing of catering food, because the United States has a large number of large companies that value scale operations. For example, Tyson Food Company is the world’s largest poultry poultry processing plant. , 26 million chickens per week! Its sales account for 80% of the total sales of fast food restaurants in the United States
. Consumers in modern society often have a lot of emotional ingredients when consumer, and are vulnerable to the environmental atmosphere. In diet, they don’t pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. The environment for eating “sceneization” and “emotionalization” can better meet their emotional needs. Therefore, a considerable number of restaurants have worked a lot of effort to build the environment and create an atmosphere, trying to create a distinctive and attractive mood. Either novelty, or warm and romantic, quiet and elegant, or lively, or magnificent. Or small and exquisite. Some show the urban style, and some show the rural style. There are Chinese styles, as well as Western style, and more Chinese and Western walls. From the food environment to the famous shop name and dish name, you can enhance the eternal Yaxing and a warm person’s feelings when you are too fast. The interior of the restaurant can also come to a strange creativity. For example, the number of tables and tables is replaced by tulip and red roses. The notice sign at the door of the business and preparations is cold and ruthless. If you are operating at 9 am in the shop at 9 am, please wait at 10 pm today, see you at 9 o’clock tomorrow morning, please forgive me. It makes people feel kind. Therefore, fast food restaurants and some large hotels with a good environment atmosphere have been welcomed by people.
In recent years, there have been many localities such as Afan Titani Restaurant, Dai Family Restaurant, Miao Bamboo Tower, Water Fishing Village, Ethnic Restaurant, Frontier Style Park, National Song and Dance Food City, etc. Enterprises with flavor dishes. For example, whenever a country is coming to a country, a small national flag of this country is hung in the restaurant when a country is coming to the restaurant. And highlight the customs of the country in decoration, and have received good results. The design of the Jinjiang Hotel in Shanghai plans to highlight its own characteristics in the design of the restaurant, abandon the practice of imitating the trend, and determine the transformation plan of Bashu Banquet Tianfu. In the environmental layout, he tried to highlight the mood of Bashu. At the same time, the waiter in the Sichuan folk wax dyeing cheongsam welcomed lightly, and pointed out Bashu style and the road of Tianfu for guests. Bottle mouth, cottage, Wolong Village, Dongpo Pavilion, Shancheng and other restaurants have their own characteristics, which attracts many foreigners to eat. All of this illustrates the importance of sentiment and atmosphere in catering marketing.
With the improvement of people’s living standards, consumers have put forward increasing requirements for the catering industry. Not only are they requiring to eat and eat well, cheap and good, but also to obtain a good psychological spiritual spirit. enjoy.
The third: ecological agriculture, green food, and health care environment will be more valued by people
It is increasingly improved. Green foods and health foods without pollution and pollution have been welcomed by consumers. Many catering companies have adapted to this requirement. They have launched their own health green recipes and increased health facilities to create a health care environment.
In recent years, many people at home and abroad have made a new explanation of the concept of health. Many catering companies have launched a series of promotional measures. For example, selling healthy recipes, introducing health information (such as providing health, sports -related magazines, or attached health clubs, yoga classrooms, or reflecting foreign sports videos, holding healthy recipe lectures, etc.), providing health facilities (such as setting ‘massage massage The device””Puctiler ”, oxygen supply ‘, etc.), providing a healthy environment (such as smoking restaurant, etc.), etc., to adapt to changes and requirements in people’s concepts.
In recent years, the health role of medicated diet has been recognized by more and more people. The medicated restaurants are more and more open. High -fiber -rich fruits and fruits have no pollution and nutritious wild vegetables. The proportion of dining restaurants has gradually expanded. The main dishes of the restaurant, high -fat and high -protein foods with high -fat foods. Because according to scientific analysis, high -fiber foods can play a role in reducing cholesterol, reducing cancer sufferings, and controlling blood sugar concentrations; and wild vegetables that have never been valued by restaurants are not polluted, safe and reliable, and are rich in hutable. Lobine, ascorbic acid, and nuclearin, which are good for healthy, have good medicinal value. According to analysis, the amaranth in wild vegetables has the purpose of spleen and water, hemostasis, and wolfberry has the functions of nourishing the liver nourishing and nourishing the kidneys, nourishing essence and aphrodisiac. The role of liver is clear. In the Nanjing area, wild vegetables have become an important part of citizens’ tables, and restaurants have also adapted to changes in consumer demand for citizens, and have launched various precious wild vegetables.
The four: Pay attention to personalized, specialized, and visual services
As people’s living standards increase, consumer demand will become more personalized, which requires enterprises to attach importance to people Specific requirements, provide targeted services according to the specific consumption scenarios, consumption time, and consumer targets, and create a corporate image that meets the requirements of customers. Such as lover restaurants, fan restaurants, small cup restaurants, divorce restaurants, etc. From the perspective of modern consumers, when many people are doing some consumption, not only do consumer goods itself, but also the reputation of consumer goods and the image reflected by the goods, because the image has certain symbolic value, which can meet people’s status and status of identity status The pursuit of other aspects can make people feel proud, or give people a kind of discussion and experience.
The five: Pay attention to people’s emotional life, social activities and other aspects of needs
Emotional life is one of the basic needs of people. In recent years The so -called sensational marketing method is to stimulate and mobilize people’s emotions through various measures to achieve the purpose of promotion. Many catering companies have also promoted service projects such as couple boxes, couples, couples, and couple barbecue. Or to mobilize people’s desire to consume with strengthening family members ‘reunions, friends’ gatherings, parents and children’s love, brothers and sisters, folks, classmates, etc. Gift gift service. Birthday gift “Guessing Awards” gifts, etc., many restaurants have implemented this kind of reward event. In publicity, it also emphasizes the characteristics of emotional services, and strives to highlight the consumer environment that is suitable for all kinds of emotional life. The food market is the basis of the catering industry, and an important reason for food is based on the needs of entertainment, such as weddings and funerals, business talks, emotional exchanges, friends gatherings, etc., people need to seek a better environmental atmosphere, more thoughtful service , A more formal place and richer diet. Among foreign catering companies, cocktail clubs and buffets are often held to provide customers with social opportunities. Some restaurants have special tables for entertaining single guests to provide a opportunity to know the restaurant staff and their guests to know each other. This method is particularly effective for those who regularly go to the place.
With the development of society and economy, people’s living standards have been greatly improved, and their requirements for diet are getting higher and higher. As a large catering country, it is relatively promising to engage in the catering industry in my country. You can choose to learn the chef.
The employment of the catering industry is relatively successful, because its liquidity is also great, as long as you have health and functions, you can. The culture of the food industry will only continue to innovate and will not fall behind, so its prospects are beautiful. Essence Essence I am doing this industry
In recent years, my country’s catering industry has developed very quickly. According to statistics from relevant parties, the growth rate of the catering industry is more than ten percentage points higher than other industries. It can be said that my country is ushered in a period of great development of the catering industry. The market potential is huge and the prospects are very broad. However, from another aspect, catering demand is complex and varied. Its consumption taste and consumer psychology may change with the changes in the social environment. Catering companies must see the development trend of the catering market according to their own conditions and environmental conditions, and choose appropriate marketing methods in order to succeed in fierce market competition. The author thinks that the development of catering marketing in the future will mainly develop in the following ten directions.
The first: take high -quality and efficient fast food roads
With the acceleration of urban life rhythm, the income level of residents increases, and the demand for fast food in society is increasing , Quality, low -cost and high -efficiency fast food restaurants will be welcomed by residents. Mr. Qian Xuesen, a well -known scientist in China, once proposed that it should establish a fast food center in some major cities in my country to meet the needs of the masses with high efficiency and low cost operations, accelerate the pace of socialization of housework, promote my country in China economic development. In fact, many restaurants and various catering companies in all parts of my country have achieved good economic benefits by operating fast food business. Please see the following examples.
Axing Wufangzhai challenged foreign fast food. Nutrition from the brand awareness, strict craftsmanship, and management of foreign fast food, and get rid of the operating methods of traditional front shops and rear factories. The yield of rice dumplings rose to 15 million. As of June 18, 1996 actually sold 15 million rice dumplings. After half a year, the sales and profits of the previous year were completed, and it began to export to Japan and other places.
has more than 10,000 hot pot restaurants in Chongqing, and the competition is very fierce. Among them, the fool hotpot restaurant operates in a favorable position in competition with its low price and scale. Three chain stores receive tens of thousands of customers every day. Although the profits obtained on a single guest are meager, the total profit is considerable through thin profits.
The Changzhou Wujin Hotel is a two -star hotel. It is aimed at the general public pursuing cheap and affordable psychology when traveling on a business trip. For the first time, the joy of more than one million yuan in monthly catering income appeared.
The enterprises that have specialized in the production of steamed buns in Nanjing. Using modern machinery and equipment for large quantities, there are 600 cages, which greatly improves production efficiency and provides the masses with low price and low price and cheapness. The staple food facilitates the lives of the masses. In addition, there are fast food companies specializing in the production of various fast food and a certain scale.
The productivity of my country’s catering industry is relatively low. It is necessary to develop fast food companies, intensive operations, improve the production efficiency of the catering industry, and liberate many families from the three meals of three meals. come out.
The United States has high production efficiency in the processing of catering food, because the United States has a large number of large companies that value scale operations. For example, Tyson Food Company is the world’s largest poultry poultry processing plant. , 26 million chickens per week! Its sales account for 80% of the total sales of fast food restaurants in the United States
. Consumers in modern society often have a lot of emotional ingredients when consumer, and are vulnerable to the environmental atmosphere. In diet, they don’t pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. The environment for eating “sceneization” and “emotionalization” can better meet their emotional needs. Therefore, a considerable number of restaurants have worked a lot of effort to build the environment and create an atmosphere, trying to create a distinctive and attractive mood. Either novelty, or warm and romantic, quiet and elegant, or lively, or magnificent. Or small and exquisite. Some show the urban style, and some show the rural style. There are Chinese styles, as well as Western style, and more Chinese and Western walls. From the food environment to the famous shop name and dish name, you can enhance the eternal Yaxing and a warm person’s feelings when you are too fast. The interior of the restaurant can also come to a strange creativity. For example, the number of tables and tables is replaced by tulip and red roses. The notice sign at the door of the business and preparations is cold and ruthless. If you are operating at 9 am in the shop at 9 am, please wait at 10 pm today, see you at 9 o’clock tomorrow morning, please forgive me. It makes people feel kind. Therefore, fast food restaurants and some large hotels with a good environment atmosphere have been welcomed by people.
In recent years, there have been many localities such as Afan Titani Restaurant, Dai Family Restaurant, Miao Bamboo Tower, Water Fishing Village, Ethnic Restaurant, Frontier Style Park, National Song and Dance Food City, etc. Enterprises with flavor dishes. For example, whenever a country is coming to a country, a small national flag of this country is hung in the restaurant when a country is coming to the restaurant. And highlight the customs of the country in decoration, and have received good results. The design of the Jinjiang Hotel in Shanghai plans to highlight its own characteristics in the design of the restaurant, abandon the practice of imitating the trend, and determine the transformation plan of Bashu Banquet Tianfu. In the environmental layout, he tried to highlight the mood of Bashu. At the same time, the waiter in the Sichuan folk wax dyeing cheongsam welcomed lightly, and pointed out Bashu style and the road of Tianfu for guests. Bottle mouth, cottage, Wolong Village, Dongpo Pavilion, Shancheng and other restaurants have their own characteristics, which attracts many foreigners to eat. All of this illustrates the importance of sentiment and atmosphere in catering marketing.
With the improvement of people’s living standards, consumers have put forward increasing requirements for the catering industry. Not only are they requiring to eat and eat well, cheap and good, but also to obtain a good psychological spiritual spirit. enjoy.
The third: ecological agriculture, green food, and health care environment will be more valued by people
It is increasingly improved. Green foods and health foods without pollution and pollution have been welcomed by consumers. Many catering companies have adapted to this requirement. They have launched their own health green recipes and increased health facilities to create a health care environment.
In recent years, many people at home and abroad have made a new explanation of the concept of health. Many catering companies have launched a series of promotional measures. For example, selling healthy recipes, introducing health information (such as providing health, sports -related magazines, or attached health clubs, yoga classrooms, or reflecting foreign sports videos, holding healthy recipe lectures, etc.), providing health facilities (such as setting ‘massage massage The device””Puctiler ”, oxygen supply ‘, etc.), providing a healthy environment (such as smoking restaurant, etc.), etc., to adapt to changes and requirements in people’s concepts.
In recent years, the health role of medicated diet has been recognized by more and more people. The medicated restaurants are more and more open. High -fiber -rich fruits and fruits have no pollution and nutritious wild vegetables. The proportion of dining restaurants has gradually expanded. The main dishes of the restaurant, high -fat and high -protein foods with high -fat foods. Because according to scientific analysis, high -fiber foods can play a role in reducing cholesterol, reducing cancer sufferings, and controlling blood sugar concentrations; and wild vegetables that have never been valued by restaurants are not polluted, safe and reliable, and are rich in hutable. Lobine, ascorbic acid, and nuclearin, which are good for healthy, have good medicinal value. According to analysis, the amaranth in wild vegetables has the purpose of spleen and water, hemostasis, and wolfberry has the functions of nourishing the liver nourishing and nourishing the kidneys, nourishing essence and aphrodisiac. The role of liver is clear. In the Nanjing area, wild vegetables have become an important part of citizens’ tables, and restaurants have also adapted to changes in consumer demand for citizens, and have launched various precious wild vegetables.
The four: Pay attention to personalized, specialized, and visual services
As people’s living standards increase, consumer demand will become more personalized, which requires enterprises to attach importance to people Specific requirements, provide targeted services according to the specific consumption scenarios, consumption time, and consumer targets, and create a corporate image that meets the requirements of customers. Such as lover restaurants, fan restaurants, small cup restaurants, divorce restaurants, etc. From the perspective of modern consumers, when many people are doing some consumption, not only do consumer goods itself, but also the reputation of consumer goods and the image reflected by the goods, because the image has certain symbolic value, which can meet people’s status and status of identity status The pursuit of other aspects can make people feel proud, or give people a kind of discussion and experience.
The five: Pay attention to people’s emotional life, social activities and other aspects of needs
Emotional life is one of the basic needs of people. In recent years The so -called sensational marketing method is to stimulate and mobilize people’s emotions through various measures to achieve the purpose of promotion. Many catering companies have also promoted service projects such as couple boxes, couples, couples, and couple barbecue. Or to mobilize people’s desire to consume with strengthening family members ‘reunions, friends’ gatherings, parents and children’s love, brothers and sisters, folks, classmates, etc. Gift gift service. Birthday gift “Guessing Awards” gifts, etc., many restaurants have implemented this kind of reward event. In publicity, it also emphasizes the characteristics of emotional services, and strives to highlight the consumer environment that is suitable for all kinds of emotional life. The food market is the basis of the catering industry, and an important reason for food is based on the needs of entertainment, such as weddings and funerals, business talks, emotional exchanges, friends gatherings, etc., people need to seek a better environmental atmosphere, more thoughtful service , A more formal place and richer diet. Among foreign catering companies, cocktail clubs and buffets are often held to provide customers with social opportunities. Some restaurants have special tables for entertaining single guests to provide a opportunity to know the restaurant staff and their guests to know each other. This method is particularly effective for those who regularly go to the place.
With the development of society and economy, people’s living standards have been greatly improved, and their requirements for diet are getting higher and higher. As a large catering country, it is relatively promising to engage in the catering industry in my country. You can choose to learn the chef.
The employment of the catering industry is relatively successful, because its liquidity is also great, as long as you have health and functions, you can. The culture of the food industry will only continue to innovate and will not fall behind, so its prospects are beautiful. Essence Essence I am doing this industry
The answer upstairs is very professional
The beneficiaries
I also thought about the catering industry