In the past one or two years, the catering industry is particularly difficult to do. Is it going to be a new type of catering?

1 thought on “In the past one or two years, the catering industry is particularly difficult to do. Is it going to be a new type of catering?”

  1. I have studied the cooking major for three years. After graduating, I also worked in the hotel for many years. Later, I have done my own restaurants for a long time. Many classmates and friends around me are now doing catering. Let’s talk about your own views:

    , the reason for the difficulty of catering

    . Is it the new type of catering?

    For catering, I can clearly tell everyone that the current catering industry is not difficult to do so simple, but it cannot be done. If a newly opened restaurant has not done it in two months, Then I ca n’t do it anymore. The final result can only be closed

    This is not what I said to play, but the real situation. I don’t know if everyone pays attention. The restaurant is often operated a few days ago, and the transferred sign is hung at the entrance of the store. This is the business situation of the owner through the business situation of several days to calculate the approximate business situation in the future

    If it is expected to be bad, then most of the owners will choose to stop the loss in time. Unless the owner has a strong operating ability and strong interpersonal relationship, it may be done slowly. If there are no two points, it is estimated that it is estimated that it is estimated It is difficult to do it. In the end, the result can only be a lot of closure of the door.

    is difficult to do. Some people think that the catering industry is a fast -moving industry. As long as you enter this line, you can see the money every day, so many people have the first entrepreneurial to start a business. n After all, the threshold of the catering industry is too low. As long as you have about 100,000, you can enter this line, and whether you will cook or understand the cooking skills, it is mostly irrelevant. As long as you find a reliable chef, you can solve everything. Dining restaurants in the dozen home, think about so many restaurants together, how do you want guests to come to your store accurately, if you do promotion activities, then other restaurants must also follow, so it is difficult to do catering to do it. The situation is because there are too many people who do it. It is not that the new type of catering is coming. In the state, you can see that many restaurants around you are closed. In fact, almost all companies in catering companies are shrinking. According to the central bank report, there are only 26 trillion left deposits in my country’s residents, with an average of less than 50,000 deposits per person. It shows that there are not many more than food in their hands. What consumption does not have money, what is the current price of vegetables, eggs, and pork? If the price of you open a store, you lose money without price increases. No one will consume the price. This is a dead end. So the best thing is to close the door. This is the two years that everyone has seen is very difficult to do in the past two years.

    It: Our catering market environment determines that the food made by the low -end catering industry is extremely unhealthy. Why do you say that, the catering industry belongs to the labor -intensive industry, and there are more people need it. The labor cost of the catering cost is very high. Sometimes it may be higher than the store rent. Without insurance and housing provident fund. And most of the catering companies have fewer national treasures than our national treasures from going down to small hotels. I have worked in Beijing for 15 years in Beijing. Not to mention other second- and third -tier cities, resting every Monday is normal. If Zhou Hui two days, five insurances and one gold, these are more difficult to add the catering industry. Employee costs and store rents have hindered the development of the new catering industry.

    again: What is the new catering? I first talked about the new type of catering I think. A restaurant was only cleaning aunt, no chef, no waiter. After ordering, go to the meal by yourself, and pay it when you order it without using the cash register. The foods ordered are semi -finished products made by the central processing kitchen. Don’t think that this is the same as the takeaway. If you save the cost of employees, half of it is used in the cost of ingredients. What you eat is much stronger than the current takeaway. This is the low -end catering to meet the needs of the public. The high -end catering is similar to the current model, but the price is much higher, just like a grilled duck shop now, a fried peanut rice is 40 yuan. This is the price of five years ago. The cost of high -end catering employees and the cost of ingredients on it is relatively small, because the dishes made of the same ingredients can sell 5 to 10 times the price. Not to mention that the price is good, 40 yuan fried peanut rice is also fried with soybeans for ordinary peanut rice. It is impossible to be fried with olive for organic peanuts. The so -called high -end dining is now eating the dining environment and dishes.

    Finally: With the advancement of science and technology, I think that the central factory model will develop greatly, the inevitable result of the development of low -end catering. In the future, takeaway may not be a specific restaurant shop, but the name of a processing factory, just like the current instant noodles, you can place an order if you like which product you like. Then take the takeaway to your hand. Although the central kitchen is also available, it has not yet developed to the level of new catering. Practice is the only criterion for testing the truth. After years of exploration, I believe that the catering industry will also go out of the road that is suitable for our social development. At that time was the real new catering. At that time, we may change our food. All foods are paste, and the nutritional ingredients are the same. For example, pork is pork paste, vegetables are vegetable paste, and staple foods are paste. The artificial meat is going to the dining table immediately. From food raw materials to operating models, it is brand new. This is the new type of catering.

    The so -called new catering is floating clouds. Unless you can make a net red in a certain place, it is a life of nine deaths in other places.

    It is difficult to make the following problems:

    First, there are too many people doing catering, more than before One after another, you say so many people. It is difficult to do business.

    . The threshold for catering and beverage is relatively low, which has led to many people who have no experience in their job experience. People who study for a few days dare to open a store, what joining and so on. The problem of insufficient structural ability is that the product is poor, and consumers do not buy it. It is difficult to do business.

    Third, the city expands rapidly, good new communities, new commercial floors are endless, people are all in the section, just like Haidilao, I used Haidilao to run far away. Now we At the door of the house is Haidilao, KFC. Therefore, human flow is also the cause of poor business.

    Fourth, high housing prices, the outrageous one -square -meter rent of the current store rent is about 200 a month, and it is difficult to recruit personnel and the cost is also large. These will be passed on to the cost of food. So business is difficult to do.

    Fifth, there are too many new commercials, and people’s investment is relatively blind, so it is usually a few waves of death to survive more suitable. This is why it is difficult to do business.

    Sixth, people make high house prices and children’s high school fees, so the enthusiasm of consumption is not high. This is also one of the reasons why business is difficult to do.

    has many, many factors. How do you say? Investment needs to be cautious, opening a restaurant technology is very important. The franchisees of others are fooled.

    is not easy to make catering, at least hard. Of course, there are also huge profits, but it has already passed. Since the 1980s, the first 20 years are the period of huge profits for medium and low -end hotels. Regardless of the level, the location is anyway. In the next 10 years, it is a period of huge profits in high -end restaurants. I am not afraid that you have a high price. As long as you can make the dishes I want, you need to eat it anymore, because it is not for your own pocket. Since 8 years ago, the catering industry fell into a trough. The reason, aside from any consumption, the market changes are too fast, and the food industry has not fainted until now.

    The main reasons are as follows:

    The takeaway is not terrible. It is an industry. No matter who you enter, there will be bowls and rice. The takeaway that I usually understand is nothing more than a fast -food restaurant. Such a business form should be good for other restaurants and the market supplement. If you don’t have time to eat the hall, you can order food and give it to the hand to facilitate solution to a meal.

    The takeaway is not like this today. At least the size is more than conventional. One is a national chain and blooms everywhere. This is not to increase the light and make up the platform. Not only is it the beneficial supplement of the food restaurant, but the strong competition for the market. According to market operation rules, this approach is suspected of monopoly, but at present, not only no one cares, but also treats it as a new thing for market development. Therefore, it is willful, watching the peer market being slaughtered, and the hotel days are sad.

    What causes it? That is, capital has entered. Everyone has experienced such an economic phenomenon. More than ten years ago, from the sudden rise of garlic rotten garlic to the beginning of the unable to afford to buy it, to now the price of various inconspicuous products turned over and over the rain. Like the roller coaster, it was the scourge of capital. The reason is clear that the purpose of capital into speculation is not to increase social wealth, but to seize social wealth. The common people are here to grab money. There are many examples, so “sharing” a few years ago, is that good thing? It was over soon, and money was taken away by investors, and it was social wealth. This is also this model. Waiting for watching, because capital is not concerned about you can’t eat, it is staring at the money you buy. When this buying group is big and buy him, dependence, you know what capital is.

    Now opening a hotel, it is not like 20 years ago, the rent is low, the manual is cheap, and the ingredients are not expensive. It is expensive now, and the labor cost of three hundred dollars has risen to thousands of dollars, and no one is willing to do it yet. But the restaurant is still the restaurant, those dishes, the price increases, right? If you can’t rest, you can’t stop it, and you can’t stop your teeth. Follow the cost up? No one wants. For example, the labor cost has risen by 10 times, and the hot and sour potato shreds cannot rise to 10 times. Not to mention all the price increases, and I was tired of living in the end, and I lost my account. This situation is strange.

    Invals that the quality and taste of the food in today’s restaurants are getting worse and worse, not getting better and better. If it was not helpless, many people would not eat at all. Therefore, they are all trying to get rid of it. For example, many units are improving their own cafeterias, including various clubs in the past few years, and even family restaurants. Why does this indicate that the level of the hotel cannot meet the requirements and the service cannot keep up. Even if you go to the restaurant now, you bring your own drinks. Everyone who has opened the restaurant knows that drinks are a large amount of input, and under normal circumstances, there are more money than meals. In this way, those who can not eat or eat; those who go to the restaurant to consume, can solve the solution by themselves, and thin the profit of the hotel. After a table, watching thousands of dollars, removing the wine that the guests came with, the hotel sales were only a few hundred yuan. Calculating it, not even if you lose money, it provides services in vain.

    The dining and beverage in the past two years is really difficult to do, but the so -called “new catering” depends on how you define it.

    ① The impact of the environment

    is a major environmental issue. In recent years, various industries are not easy to do due to the impact of the major environment. Under the circumstances of the whole, how can the catering industry be alone?

    ② homogeneous low latitude competition

    It, the threshold of the catering industry is low and easy to copy. Stores of the same category are everywhere on the same street. Most people can only rot this category by relying on low -latitude imitation (Chaoshan beef hotpot in the previous two years, and cheese this year. Durian cakes are the most typical examples), and most of them can make money in the end.

    ③ The influence of the industry’s transformation period

    From the trend of the catering industry in the past two years, due to the significant affecting the catering industry to enter the transition period, it is professional. The request is getting higher and higher, don’t say that even the roadside stalls and husband and wife shops are entering the transition period. Most of the previous roadside stalls are operated by two people, and most of them are now only one person. Now most of them are mainly fast -food categories such as spicy, powder noodle, and yellow chicken. The couple shops for cooking are basically extinct.

    ① There is no accurate definition

    It does not have an accurate definition of new catering. It is usually said that the store line is online and offline, which is generally similar to new retail concepts. It is actually meaningless to be born in order to create topics.

    ② Essentially selling anxiety

    Mi stores do not open online channels such as takeaway platforms, group buying, etc. It is not good enough to do it, but it will naturally do better and better over time and winning. This group of people who vigorously advocate the concept of new catering are just to cut chives to create anxiety. The essence of charges is actually the same, and there is no need to be anxious if you look at it correctly.

    It today is an era of rapid change. Only constantly running can stay in place. If you want to do it well, you can only walk in front of the trend, and you have enough ability to face changes. For the line, for the line This is the inevitable thing to come online, as long as we are ready, why should we be so anxious? I believe it will be better tomorrow.

    This has a lot of answers. Basically, it is said that the external environment is issued, such as the economic downturn, such as the fierce competition in the low -dimension of the same qualitativeization, such as the increase in various types of costs, such as takeaway shocks, etc. The factors are actually right. Indeed, the closing rate of the catering is high, nothing more than these reasons!

    , but what I want to share is internal problems.

    did you find out?

    The shop 20 years ago, everyone pays attention to taste! Because there are few down the restaurant, it is natural to spend money on the restaurant.

    opened the store 10 years ago, and everyone started to pay attention to the environment. Not only must the taste, but the environment is good, please have face.

    It now open a store, the consumer group has changed qualitatively. After the 80s, the post -90s and even the post -00s have become the mainstream, and the consumption concept has also changed greatly. Not only are you delicious, but also beautiful and fun!

    So every time they eat, they have to let their mobile phones eat first, because they have to send a circle of friends to send a vibrato or even a small red book.

    We we used to use the previous thinking -I have a good craft, and then find a good place to make a delicious one. Everyone eats well, and there will be a introduction. That’s it! For the application of Internet tools, it is just a takeaway platform or a group purchase platform to make a display of information and the extension of the channel.

    We we just think about how delicious this thing is, what can I provide for you, which customer group we need to serve in this analysis and analysis, what do they need?

    is like the same hot pot restaurant. “One person eats” hot pot is popular and hot. Many traditional hot pot restaurants have gradually declined and closed down! Everyone’s bottom ingredients are the same, but why fate is different!

    I a friend opened a restaurant with a dog -themed. Of course, the restaurant is just a drainage. Of course, he is also a drainage of making money! He gathered many people who like dogs, and then started to introduce projects to intervene in high -end pet services! Earn a lot of money.

    The case analysis by me as a case.

    I I and I operated a special food restaurant in Xiamen, Quanzhou, Fujian in Licang District, Qingdao! I just wanted to make fast food at the beginning! So, I set the price low, and I hope that there are surrounding office workers (individual owners and mall salespersons, and nearby hospital employees) can come and eat. But I later discovered that they came here very little, because there were more choices for fast food, and the most came to those diners who came from Shibei District, Shibei District, because we were in the public comment in Li Cang District. The simple meal ranking is the first.

    But because we are positioned in fast food before, so due to cost, our ingredients cannot be used very well. Because of this, there are a lot of diners who have come here. After eating, they don’t feel much amazing, but they just feel that, um, it’s not bad! As a result, we did not grasp the moment around us. Even the moment when we came here, we did not grasp it to make them a retorter. Therefore, it is very poor.

    . Because of our low price, our quality cannot be said to be particularly good, then it is naturally difficult for everyone to be retired. Second, there are some consumption capabilities. Even if he wants to invite a friend to come to dinner, he will feel that this side is very expensive.

    So based on these reasons, we decided to change the positioning and tie the special food deeper. Let them have an unforgettable one after eating once.

    So we pushed two heavy new products and improved the unit price, exceeding 150. This is the leading product of the treasure of our town store.

    It also redesigned our profit products, sticky products and drainage products.

    The pyramids of the entire product were re -planned.

    The most important thing is to improve your ingredients. We make the ingredients for delicious, what should be added, what should be put, and what should be used.

    So improve ingredients and improve grades! Matching the consumption scene of our customers.

    In I want to say that there is no way out of thin profits, which will kill people.

    I I wish everyone a good luck! come on!

    It is becoming more and more difficult to do now, the cost continues to increase, and the competition is becoming more and more intense. Due to the low threshold of the catering, as long as there is a sum of money in your hand, you dare to invest in the catering industry. The most industries in Shenzhen almost every street are catering. The restaurants that cannot be operated are transferred. The newly opened restaurants have sprung up after the rain, and it is quickly covered with shops on the entire street. The business is better, barely maintained, the business is light, and it will not take long for the new restaurant to replace, resulting in a very popular decoration industry.

    In Shenzhen, whether it is a restaurant with good business or bad business, they think that business is difficult to do. The reason is the following points.

    1. The first is the rent, the better the store, the rent is tens of thousands per month, slightly larger, and the rent is even tens of millions per month. No matter how good your business is, there will always be a pair of eyes behind it. Once the business is hot, the rent is not discussed immediately, and the location is slightly better. , Then you will definitely press you to rub on the ground. But what will happen to business? There is no less rent for a penny. If you ca n’t afford the rent, you will get out of the rent. In particular, there are a lot of new people like the kind of outdoor as mentioned earlier. They have a lot of silly money, thinking that this line is good. Everyone picked up the firewood and the flames were high, and the landlord could only laugh at the rent.

    3. Can’t recruit people. The salary of the restaurant is not as good as sending takeaway, delivery, and no high salary of my hometown. Who wants to come to the restaurant to work. A waiter wants to see a dozen tables, who can come over.

    . The competition is fierce. As mentioned earlier, there are more and more people who have invested in food and beverage across the industry. Although many of them are not good, there are many masters, each of which has made a lot of tricks and created a lot of webs. Red shop, online and offline operation. There are so many mouths for eating. Pull away a little guests and less guests.

    Id online catering represented by a certain regiment. In recent years, it has been in full swing in China. It has even entered the world and has continued to invest in catering.

    advantages: unified management, processing center of processing center production of food, uniformly distributed to franchise stores across the country, in fact, it is similar to KFC McDonald’s, and further is to combine the online app sales ordering mode, 30 In the middle of the battlefield, the omnipotent group not only makes the diners more convenient and fast, but enjoy various foods without leaving home, and choose diversification, which leads to the emergence of this model.

    A disadvantage: The atmosphere of eating is missing. Many times the purpose of eating is actually to gather or friends to enhance their feelings. Eating simply becomes a meal, and there is no feeling of renovation style in the restaurant, especially girls, and they pay special attention to eating. If you do n’t feel, you can not eat. The Chinese fast food made by the uniform ingredients bag can not eat the special taste of the restaurant chef. In terms of online language, there is no “soul”.

    In online propaganda and the hot frying of APPs such as a certain sound, some gimmicks soon, attracting eye -catching tricks, attracting a large number of diners, although everyone knows that the online red restaurant is just For a while, but how long can the traditional catering last after the rain? The east is not bright to the west. As long as the media industry can attract attention, then there will be a variety of online celebrity shops, even more and more.

    It if traditional catering is still the same, you can only slowly eat by the competitors and share a few points of my personal thoughts. I dare not guarantee success. I hope to give friends some help suggestions.

    1. First of all, you have to make your own characteristics. For example, there is a particularly hard signature dish, and the old customers will turn back at hard dishes.

    2. Shourly create some dining environment to cater to the tastes of young people, such as theme restaurants.

    3. Combination online and offline, make full use of network resources, such as takeaway, discount paper, cash voucher. By engaging in various promotional activities, old customers feedback and other methods.

    4. Joining or creating your own brand, of course, the cost is different.

    5. Attract the venture capital franchise, quickly raise funds, and quickly realize the angel wheel.

    only continuous tossing can we go out of its own way. In the previous restaurant, as long as the taste is good, there must be a lot of guests, which can be made into old names. The current restaurant must not only have two brushes, but also must be brushed with a whistle.

    Hi everyone, let me talk about this catering.

    I was a catering when the Internet started a few years ago. At that time, O2O just started. Everyone had just had smartphones. We also seized the first time. At that time, several major platforms were just emerging, and we have also been on CCTV! It’s closed now! The dining is done well. Everyone says that the entity is not easy to do. My friend is to do entity. It is no problem to do 50 or 60,000 a day. What are the high -tech now, but high -tech can not be replaced by pot gas, and fireworks. In the past, a chef had five or six years, and now I am going to the teacher for one year. No one has done it yet. This industry is a service industry. Whoever wants to let the children do this, they are all tall, and the industry is seriously lost. As a result, quality services declined and wages rose. Dining is not easy to do. It is difficult to standardize Chinese food. There are very few Basic century -old stores, and how many all over Jude? Haidilao? And the difference between North and South. At this time, catering was the cold winter of lack of talents. Those who have talents are the boss. Those who have no talents also serve as masters.

    It’s experience in the catering experience in the past few years to briefly explain that the point of view of this problem has been difficult to do in the catering industry in the past two years. In fact, it is not the reason for the new type of catering.

    The catering industry is the hardest industry in all industries. It is the industry with the lowest entrepreneurial threshold. It is an industry that seems easy to actually be difficult. Why do other factors say that?

    The first, look at the current consumers, how high their requirements are, one taste is good, the second must be quality, the third must be affordable, the fourth must serve People, if you meet these conditions, do you feel easy?

    The second, the current catering industry is the era of small profit -making sales, but it is necessary to survive in this high price, cost, and high rent, how easy it is to talk about.

    The third, young people in this industry are unwilling to do, they can’t eat this bitter, they are willing to do it when they are old, but their bodies can not be eaten. Essence

    In my opinion, whether it is a new type of dining or old -fashioned catering, you can’t avoid these factors, you can do it.

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