What is fast -moving consumer goods?

Fast consumer goods refer to products that are short and easy to use. Like liquor, milk, wine, edible oil, cigarettes, instant noodles, drinks, packaging water, biscuits, etc.
For many people, relative to durable consumer goods, relative to real estate and health care market products, fast -selling products are a unique and comprehensive and characteristic field. Its marketing, its channels, and advertising There are different characteristics with public relations. It is not only the sum of a type of product, but also the sum of marketing and communication methods.
Market -oriented situation:
With the grim of the global economic situation and the fierce international competition, many problems in China’s fast -moving goods industry have gradually emerged. Throughout the development of the entire industry, Chinese fast -moving goods companies generally lack their own clear positioning and vision planning.
is mainly manifested in:
1. Blindly pursuing scale, raising seedlings.
2, full nets, market coverage is full but not profound.
3. The level of management is backward, resulting in insufficient stamina.
4, neglected brand building, lacking the spirit of innovation.
The above reference: Baidu Encyclopedia-Fast Sales