Before opening a retail store, you must have a thorough detailed plan in order to be prepared, otherwise you will push yourself into a difficult situation.
The market trend must be grasped
Is when your retail store decides to open it, you must first evaluate the possibility of opening a store profit in the area and the appropriate size of the store. Evaluating the feasibility of opening a store must have practical information and data, and cannot be based on personal speculation. This is also a understanding of market trends. The most authoritative management society in the United States has defined the market survey -organized various issues and materials related to marketing, analyzing records, analysis, analysis of goods or services.
Is when doing a good job of opening a store to open a store, you need to pay attention to the following conditions:
1, the overall summary
This is this is this is this is this is this is this is this is what is Refers to the number of stores in the area, industry category, store size, number of salespersons, annual turnover, etc. 2. Overview of similar stores
This refers to how existing stores perform in terms of quantity and quality, whether it constitutes potential competition pressure, as well as the operating strength assessment of the same industry, the advantages and disadvantages Compare the proportion of various products.
3, consumption trend
This refers to the purchase habits of consumers. The reason for the purchase and the amount of the purchase amount.
4, consumption level
This is to understand the size of consumer purchasing power, so the local population structure, income, number of household households, and education level should be carried out. Collection, through comparative analysis to understand the consumption level of consumers and speculate on potential consumption power.
The retail perception
The market trends directly are linked to the interests of retail stores. Only by doing a good job of market trends can we develop a practical store opening plan.
The need for business circle surveys
The retail stores must understand the situation of the entire area when opening a store, and the business district survey is to understand the regional situation of the area. The most effective way. The business district, the scope and scale of the location where the shop is located. The choice of the business district must be cautious, and before that, it is necessary to investigate clearly in order to further create a space for self -survival.
In general, the larger the face, the larger the business district. There are many conditions for running a successful retail store. However, the impact of the quality of the business district on the success of the operation can be said to be the key, because whether the investigation of the business district accurately directly affects your business decisions. Therefore, how to choose a good business district has a great impact on the future development of the store.
If according to the characteristics of the business district, the field situation is usually classified:
1, residential area
About 1,000 households are required. If you calculate with 1 household and 3 people, the number will reach about 3,000.
2. Education district
The schools such as large, middle schools and primary schools in the education area and nearby. Of course, the tuition class cannot be ignored, and the concentrated area of the tutoring class will be more ideal.
3, office area
refers to the many areas of the office building, and the number of employees in an office building may exceed one or two thousand, especially the office workers in the office building outside eat outside. The proportion is very high.
4, commercial district
is a place where commercial behavior is concentrated. Due to the increase of passers -by, the place where various stores are gathered. It is not difficult to see that the customer base in the residential area is relatively stable, so that the performance is relatively fixed. If the combination of traffic aorta and some foreign customers will make Essence
In the investigation of the business district, you can estimate the number of residents, consumption level, and flowing population within the scope of the transaction, and determine whether the place is suitable for opening.
The trick of applying and registering
It when opening a retail store, applying for registration is an indispensable process. The registration management agency applied for retail stores is the administrative department of industrial and commercial administration at all levels.
The individuals and families who meet the prescribed individual business operations shall submit a written application for individual industrial and commercial administration to the industrial and commercial administration office where the household registration is located. The content of the application includes the identity and business purpose of the applicant and the employee, the scope and operation method of the business, and fill in the “Application Form for Individual Industry and Commerce” at the same time.
The industrial and commercial administrative authority shall make a review decision within 30 days after receiving all documents that receive the applicant’s required requirements. If the registration is approved, it is issued to the “Business License”; if it is not registered, the applicant will be notified in writing.
If in accordance with the provisions of administrative regulations, the following matters should be paid attention to when registering:
1, font name
This refers to individual industrial and commercial households The names of its operating factories and shops. The name shall comply with the relevant regulations on the registration management of the name.
2, the name of the operator and residence
The name of the operator should be consistent with the registration of the household registration, and the family operations shall register the family members participating in the same time. Residence refers to the operation of the family members who are operating at the same time. Residence refers to the detailed site where the operator’s household registration is located.
3, fixed operating venue
The specific address of the factory and store, or the address of the stall, or the scope of the mobile operations.
4, the determination of the number of employees
The people who participated in business activities, including operators, family members participating in operation, helper, apprenticeship, etc.
5, the amount of specific funds
This refers to the registration funds applying for opening.
The adverse factors are included in the plan
The malls are like a battlefield. In the face of the market where the wind rises, you not only need to consider many favorable factors, but also need more attention to you more attention Many unfavorable factors are included in the planning of the price so that you can stabilize the vouchers in the changeable market.
1. Don’t make a mistake in Ruyi
The most afraid of doing business is to hit Ruyiyuan, and think of everything. Of course, there is nothing wrong with optimism, but too optimistic and blind optimism is very harmful. For example, you import a batch of medicinal materials from abroad. The price per catty is 1 yuan, the price is 4 yuan, and the net profit is made 3 yuan per catty. The total amount of this batch of goods is 100,000 pounds and the gross profit is 300,000 yuan. Earn 250,000 yuan. But as everyone knows, during the long -distance transportation process, the medicinal materials encountered a typhoon or other harsh climate. Finally, the imported 100,000 pounds of medicinal materials, the cost of 100,000 yuan, the cost of 50,000 yuan, was all drifted. This is the result of insufficient estimation and insufficient preparation. If you do n’t just take care of the Ruyi algorithm beforehand, consider all kinds of possibilities, strengthen preservation measures, purchase insurance, etc., the loss will not be so heavy. For another example, when you see the cheongsam on the market, it is good to sell and the profit is high, so you buy a large number of goods, but as soon as you look at it, the cheongsam will have a large backlog and the loss is heavy. It turned out that the cheongsam heat was caused by the air, but when the movie was broadcast, it quickly cooled down. If you don’t see this, the loss is natural.
2. The spirit of adventure is not advisable
The businessmen believe in business and business are adventurous, small money and small money, no big money, this idea will only accumulate harm and nothing profit. In modern business management concepts, the very important thing is scientific decision -making and judgment, in -depth investigation and objective assessment. The adventure mentality of lonely notes is not the good psychology of business, but because the loss of the business does not know how to repent, and still holds the fluke of the rebate and rebate, subjectively believes that because there are too few books and the store is too small, they will open the store. As a result, they lose. As a result, they lose. Even worse.
3. Follow -up
The risk assessment and prediction during the process of operating retail stores can be done. For example, operating home appliances can be counted as how many similar stores in this area, how their passenger flow, what are the sales channels, and how many stores can make the market be saturated? With these answers, decide whether the next step is to purchase or not, whether to expand the storefront, open branches, or withdraw the stores and reduce scale.
The thinking method that estimates the maximum risk before action can allow you to be at ease in competition. Can I bear the loss for half a year? What should I do if customers do not come to the door? What should I do if people are not enough? If these issues have been considered long ago and have been arranged long ago, when they really do it, they will naturally have a bamboo and not panic. This will not make you wrong in busy, and even reduce you many unnecessary troubles.
Faced with the crisis market, strive to plan ahead and calm. This is one of the secrets of retail stores.
The retail perception
The unfavorable factors into your business planning to plan ahead. In this way, you can calmly face the various storms of the market in order to minimize the chances of various risks.
Ilvas to seek differences in the crowd
. Today, when business activities are becoming more and more frequent, the types of retail stores can be described as “thousands of styles”, so how can we make customers right right? What about your shop “love alone”? This requires your constant innovation, creating your own style, and creating the only style of “a little red in the green cluster”.
Three points of operation of operation 1. The variety of supply is complete. 2. The service is better, not to be very enthusiastic, but when the guest needs it, it can help answer it. According to the consumer’s psychology, it is not too much Like a salesperson to ask what he needs, or to help recommend it. If he needs help, he will find the salesperson. The salesperson does not need to approach the customer too much. 3. Instead of giving money later, the pressure of funds is much less.
Before opening a retail store, you must have a thorough detailed plan in order to be prepared, otherwise you will push yourself into a difficult situation.
The market trend must be grasped
Is when your retail store decides to open it, you must first evaluate the possibility of opening a store profit in the area and the appropriate size of the store. Evaluating the feasibility of opening a store must have practical information and data, and cannot be based on personal speculation. This is also a understanding of market trends. The most authoritative management society in the United States has defined the market survey -organized various issues and materials related to marketing, analyzing records, analysis, analysis of goods or services.
Is when doing a good job of opening a store to open a store, you need to pay attention to the following conditions:
1, the overall summary
This is this is this is this is this is this is this is this is what is Refers to the number of stores in the area, industry category, store size, number of salespersons, annual turnover, etc.
2. Overview of similar stores
This refers to how existing stores perform in terms of quantity and quality, whether it constitutes potential competition pressure, as well as the operating strength assessment of the same industry, the advantages and disadvantages Compare the proportion of various products.
3, consumption trend
This refers to the purchase habits of consumers. The reason for the purchase and the amount of the purchase amount.
4, consumption level
This is to understand the size of consumer purchasing power, so the local population structure, income, number of household households, and education level should be carried out. Collection, through comparative analysis to understand the consumption level of consumers and speculate on potential consumption power.
The retail perception
The market trends directly are linked to the interests of retail stores. Only by doing a good job of market trends can we develop a practical store opening plan.
The need for business circle surveys
The retail stores must understand the situation of the entire area when opening a store, and the business district survey is to understand the regional situation of the area. The most effective way. The business district, the scope and scale of the location where the shop is located. The choice of the business district must be cautious, and before that, it is necessary to investigate clearly in order to further create a space for self -survival.
In general, the larger the face, the larger the business district. There are many conditions for running a successful retail store. However, the impact of the quality of the business district on the success of the operation can be said to be the key, because whether the investigation of the business district accurately directly affects your business decisions. Therefore, how to choose a good business district has a great impact on the future development of the store.
If according to the characteristics of the business district, the field situation is usually classified:
1, residential area
About 1,000 households are required. If you calculate with 1 household and 3 people, the number will reach about 3,000.
2. Education district
The schools such as large, middle schools and primary schools in the education area and nearby. Of course, the tuition class cannot be ignored, and the concentrated area of the tutoring class will be more ideal.
3, office area
refers to the many areas of the office building, and the number of employees in an office building may exceed one or two thousand, especially the office workers in the office building outside eat outside. The proportion is very high.
4, commercial district
is a place where commercial behavior is concentrated. Due to the increase of passers -by, the place where various stores are gathered.
It is not difficult to see that the customer base in the residential area is relatively stable, so that the performance is relatively fixed. If the combination of traffic aorta and some foreign customers will make Essence
In the investigation of the business district, you can estimate the number of residents, consumption level, and flowing population within the scope of the transaction, and determine whether the place is suitable for opening.
The trick of applying and registering
It when opening a retail store, applying for registration is an indispensable process. The registration management agency applied for retail stores is the administrative department of industrial and commercial administration at all levels.
The individuals and families who meet the prescribed individual business operations shall submit a written application for individual industrial and commercial administration to the industrial and commercial administration office where the household registration is located. The content of the application includes the identity and business purpose of the applicant and the employee, the scope and operation method of the business, and fill in the “Application Form for Individual Industry and Commerce” at the same time.
The industrial and commercial administrative authority shall make a review decision within 30 days after receiving all documents that receive the applicant’s required requirements. If the registration is approved, it is issued to the “Business License”; if it is not registered, the applicant will be notified in writing.
If in accordance with the provisions of administrative regulations, the following matters should be paid attention to when registering:
1, font name
This refers to individual industrial and commercial households The names of its operating factories and shops. The name shall comply with the relevant regulations on the registration management of the name.
2, the name of the operator and residence
The name of the operator should be consistent with the registration of the household registration, and the family operations shall register the family members participating in the same time. Residence refers to the operation of the family members who are operating at the same time. Residence refers to the detailed site where the operator’s household registration is located.
3, fixed operating venue
The specific address of the factory and store, or the address of the stall, or the scope of the mobile operations.
4, the determination of the number of employees
The people who participated in business activities, including operators, family members participating in operation, helper, apprenticeship, etc.
5, the amount of specific funds
This refers to the registration funds applying for opening.
The adverse factors are included in the plan
The malls are like a battlefield. In the face of the market where the wind rises, you not only need to consider many favorable factors, but also need more attention to you more attention Many unfavorable factors are included in the planning of the price so that you can stabilize the vouchers in the changeable market.
1. Don’t make a mistake in Ruyi
The most afraid of doing business is to hit Ruyiyuan, and think of everything. Of course, there is nothing wrong with optimism, but too optimistic and blind optimism is very harmful. For example, you import a batch of medicinal materials from abroad. The price per catty is 1 yuan, the price is 4 yuan, and the net profit is made 3 yuan per catty. The total amount of this batch of goods is 100,000 pounds and the gross profit is 300,000 yuan. Earn 250,000 yuan. But as everyone knows, during the long -distance transportation process, the medicinal materials encountered a typhoon or other harsh climate. Finally, the imported 100,000 pounds of medicinal materials, the cost of 100,000 yuan, the cost of 50,000 yuan, was all drifted. This is the result of insufficient estimation and insufficient preparation. If you do n’t just take care of the Ruyi algorithm beforehand, consider all kinds of possibilities, strengthen preservation measures, purchase insurance, etc., the loss will not be so heavy. For another example, when you see the cheongsam on the market, it is good to sell and the profit is high, so you buy a large number of goods, but as soon as you look at it, the cheongsam will have a large backlog and the loss is heavy. It turned out that the cheongsam heat was caused by the air, but when the movie was broadcast, it quickly cooled down. If you don’t see this, the loss is natural.
2. The spirit of adventure is not advisable
The businessmen believe in business and business are adventurous, small money and small money, no big money, this idea will only accumulate harm and nothing profit. In modern business management concepts, the very important thing is scientific decision -making and judgment, in -depth investigation and objective assessment. The adventure mentality of lonely notes is not the good psychology of business, but because the loss of the business does not know how to repent, and still holds the fluke of the rebate and rebate, subjectively believes that because there are too few books and the store is too small, they will open the store. As a result, they lose. As a result, they lose. Even worse.
3. Follow -up
The risk assessment and prediction during the process of operating retail stores can be done. For example, operating home appliances can be counted as how many similar stores in this area, how their passenger flow, what are the sales channels, and how many stores can make the market be saturated? With these answers, decide whether the next step is to purchase or not, whether to expand the storefront, open branches, or withdraw the stores and reduce scale.
The thinking method that estimates the maximum risk before action can allow you to be at ease in competition. Can I bear the loss for half a year? What should I do if customers do not come to the door? What should I do if people are not enough? If these issues have been considered long ago and have been arranged long ago, when they really do it, they will naturally have a bamboo and not panic. This will not make you wrong in busy, and even reduce you many unnecessary troubles.
Faced with the crisis market, strive to plan ahead and calm. This is one of the secrets of retail stores.
The retail perception
The unfavorable factors into your business planning to plan ahead. In this way, you can calmly face the various storms of the market in order to minimize the chances of various risks.
Ilvas to seek differences in the crowd
. Today, when business activities are becoming more and more frequent, the types of retail stores can be described as “thousands of styles”, so how can we make customers right right? What about your shop “love alone”? This requires your constant innovation, creating your own style, and creating the only style of “a little red in the green cluster”.
Three points of operation of operation
1. The variety of supply is complete.
2. The service is better, not to be very enthusiastic, but when the guest needs it, it can help answer it. According to the consumer’s psychology, it is not too much Like a salesperson to ask what he needs, or to help recommend it. If he needs help, he will find the salesperson. The salesperson does not need to approach the customer too much.
3. Instead of giving money later, the pressure of funds is much less.