I have just opened the department store, I do n’t know how to operate, please please give me more than 500 points for experts in all aspects
5 thoughts on “How to run a department store?”
Natalie
If it is a form of franchise, we need to inspect the number and operating situation of the brand’s direct -operated stores in advance, which can reflect the feasibility of this project. Is a good project must be a market inspection project. Direct stores are the best way to test project feasibility. The successful operation of a direct -operated store can test the correctness of the business model of the project, the product is suitable for the current consumption trend, and the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand. Is a good project directly operated stores must be the same as benchmarking: in place, excellent products, attractive decoration, excellent site selection, and super profitability. Where can I summarize the successful teachings to franchisees? On how to operate the daily necessities store First of all, the location is very important. The Japanese supplies store, as the name suggests, is to sell daily necessities. The consumer group is mainly residents and units. It is most suitable for driving near the residential area. Most residents can be profitable, followed by schools, nearly large shopping malls, and other places with a lot of traffic. Secondly, the store arrangement. The daily necessities are chaotic and diverse. Be sure to classify and place them. There is a sign of each rack in front of the shelves so that customers can easily find what he wants. Essence If conditions permit, two -layer shelves can be used, namely the first floor of the wall and the ground floor, so that there are more varieties that can be placed in the goods, and the variety of varieties can also attract more customers. Finally, be sure to operate. It is important to have a correct and skillful marketing strategy! First of all, our service attitude must be good, so that old customers can often patronize and continue to attract the arrival of new customers. Secondly, some promotional measures should be taken, especially on holidays, such as buying, or discounting promotion, attracting consumers’ attention and winning consumer patronage. For old customers nearby, you can use the way of delivery to win the trust of customers and seize the hearts of consumers. Is my answer can help you!
In best -selling products with high quality and low price is one of the key to the success of department store operations. With good products, it can attract customers, increase the reputation of the store, accelerate the turnover of funds, increase business, increase business profit. Therefore, the merchant is taboo for supply channels, and it is the so -called “Renning Thirty -percent, not talking about one way.” So, how do merchants look for good supply channels?
Boss Liu said, “We ask for the quality of the goods, and we hope that the price is as low as possible. Therefore, we are generally under normal circumstances. It is not easy to bypass the middlemen as much as possible and find the manufacturer directly. But it is not easy to find the manufacturer directly. If you can’t inquire between peers, we often use some detective methods to inquire. For example, check the phone number by checking the phone call. Numbers, product lists, and even industrial and commercial registration to find related manufacturers; we found that a manufacturer delivered to other stores, we contacted the delivery; for the store to mention it, we followed, and so on. It is immoral to buy employees of other merchants to get information, so we generally do not use it.
The frequently transfer
Boss Liu often hires information officers to to The prices of copying the goods in the shops, and by understanding the market price of similar products and the situation of competitors, they can better determine their own price competition strategy. Boss Liu also often walks other department stores and sees the peers in New practices in the shop layout, sales technique, service projects, etc., will learn from the operation of our small shop.
Is when we talk about the professional characteristics of the businessman, the boss Liu said: The businessman said: The basic feature is the sensitivity to the price of commodities. The merchants will go to the local market to see the price of their interesting products every time. After comparing the prices of goods in various places, many business opportunities will naturally find.
The authentic goods than see
So how should the shop owner deal with such problems?
Boss Liu said that as a department store operator, first of all, I can distinguish what is the real thing and what is fake. Second The business principle is not to sell fakes. And set up special counters in the store to display various fakes for customers to compare. In this way, customers will trust us and our department stores can continue to run. N Finally, for some luxury goods, such as imitation brand lighters and high -end tourism shoes, our stores are all sold in the store. These are fakes, so many customers are willing to buy, because this can satisfy the consumption psychology of buying vanity with cheap buying vanity. The store sometimes encounters the problem of bargaining customers, and the treatment of such things is sometimes really a headache.
The shop of boss Liu is done. Customers do not have a cover when the price is marked, and of course, the customer is not allowed to pay off. For some luxury goods or pseudo -name brands, the remaining theory of consumers can be earned in economics, and the antiques of antiques “eyes”, “picking”, “picking” “Leakage”, you can order the price higher and allow customers to bargain, maybe It also makes customers happy in bargaining!
Open department stores should first do a good job of preparations, first understand the retail industry of the department store, it is best to conduct a specific market survey, and investigate the regional population base, the level of regional economic development, what are the main target customer groups, the main target customer base group What is the consumption power, what consumption preferences, etc. It must understand the recent fashion trends. In addition to satisfying practical functions, products have both product appearance texture and aesthetic functions, and meet the growing aesthetic experience needs of consumers. Therefore, the purchase cycle is relatively short, and consumers need to meet the growing demand for product styles. Investors’ eyes should be long -term, and a stable and reliable purchase channel can avoid a lot of trouble. Coustically established a good reputation in the early stage. The environmental facilities, product display, various publicity materials, and advertisements of department stores will produce first impression to attract consumers; and the good hospitality etiquette is more profound to customers to give customers more profoundly The service experience increases the return. Use the diffusion of promotion and service reputation to expand the business district, improve the knowledge of boutique department stores, and do a good job of publicity. Can stores have undergone the test of the market. One -stop shopping model makes consumers more assured and worry -free. And it can meet the needs of different consumers. Nowadays, more and more entrepreneurs are interested in investing in the department store market. They have great influence in the market and good prospects. It is a good choice for entrepreneurship. And its rich product types ensure that consumers can buy their favorite products at department stores.
1. Display the full This must be carefully placed in the placement of the product. Put the product in the most convenient and easiest place for consumers. It must be seen and exposed to customers. Single -piece products should be arranged neatly. The same type of products are placed in a cabinet, and the products are displayed as much as possible to increase sales opportunities. 2, novel product styles follow the trend of the times, and constantly update the products to ensure that the product has complete types and novel styles. When setting the price, a step -type division is used to reasonably set the price range, distribute the product ratio according to the sales situation, and strive to cover more consumer groups, and consumers with different needs and purchasing capabilities. 3, the service is just right After the customer enters the store, the clerk should not follow step by step, just pay attention to their dynamics, and give them some space for free browsing products. When they need help, they appear in time and provide corresponding help. 4, promotional publicity
The promotion is a means that cannot be ignored. Choose a suitable time, give discounts and intimate services, such as full reduction, discounts, buying gifts, etc., which can attract more consumers to buy in the store and cover more consumer groups.
First of all, you can accumulate the way of operation in this area; it is best to experience the operation of the department store; go to the department store, or the current sales staff in the supermarket; learn how to learn how to treat the industry in the store. The source of the color of the color also handled the difficult events encountered at the time of opening the store at the same time.
If it is a form of franchise, we need to inspect the number and operating situation of the brand’s direct -operated stores in advance, which can reflect the feasibility of this project.
Is a good project must be a market inspection project. Direct stores are the best way to test project feasibility. The successful operation of a direct -operated store can test the correctness of the business model of the project, the product is suitable for the current consumption trend, and the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
Is a good project directly operated stores must be the same as benchmarking: in place, excellent products, attractive decoration, excellent site selection, and super profitability. Where can I summarize the successful teachings to franchisees?
On how to operate the daily necessities store
First of all, the location is very important. The Japanese supplies store, as the name suggests, is to sell daily necessities. The consumer group is mainly residents and units. It is most suitable for driving near the residential area. Most residents can be profitable, followed by schools, nearly large shopping malls, and other places with a lot of traffic.
Secondly, the store arrangement. The daily necessities are chaotic and diverse. Be sure to classify and place them. There is a sign of each rack in front of the shelves so that customers can easily find what he wants. Essence If conditions permit, two -layer shelves can be used, namely the first floor of the wall and the ground floor, so that there are more varieties that can be placed in the goods, and the variety of varieties can also attract more customers.
Finally, be sure to operate. It is important to have a correct and skillful marketing strategy! First of all, our service attitude must be good, so that old customers can often patronize and continue to attract the arrival of new customers. Secondly, some promotional measures should be taken, especially on holidays, such as buying, or discounting promotion, attracting consumers’ attention and winning consumer patronage. For old customers nearby, you can use the way of delivery to win the trust of customers and seize the hearts of consumers.
Is my answer can help you!
Finding the source of the source
In best -selling products with high quality and low price is one of the key to the success of department store operations. With good products, it can attract customers, increase the reputation of the store, accelerate the turnover of funds, increase business, increase business profit. Therefore, the merchant is taboo for supply channels, and it is the so -called “Renning Thirty -percent, not talking about one way.” So, how do merchants look for good supply channels?
Boss Liu said, “We ask for the quality of the goods, and we hope that the price is as low as possible. Therefore, we are generally under normal circumstances. It is not easy to bypass the middlemen as much as possible and find the manufacturer directly. But it is not easy to find the manufacturer directly. If you can’t inquire between peers, we often use some detective methods to inquire. For example, check the phone number by checking the phone call. Numbers, product lists, and even industrial and commercial registration to find related manufacturers; we found that a manufacturer delivered to other stores, we contacted the delivery; for the store to mention it, we followed, and so on. It is immoral to buy employees of other merchants to get information, so we generally do not use it.
The frequently transfer
Boss Liu often hires information officers to to The prices of copying the goods in the shops, and by understanding the market price of similar products and the situation of competitors, they can better determine their own price competition strategy. Boss Liu also often walks other department stores and sees the peers in New practices in the shop layout, sales technique, service projects, etc., will learn from the operation of our small shop.
Is when we talk about the professional characteristics of the businessman, the boss Liu said: The businessman said: The basic feature is the sensitivity to the price of commodities. The merchants will go to the local market to see the price of their interesting products every time. After comparing the prices of goods in various places, many business opportunities will naturally find.
The authentic goods than see
So how should the shop owner deal with such problems?
Boss Liu said that as a department store operator, first of all, I can distinguish what is the real thing and what is fake. Second The business principle is not to sell fakes. And set up special counters in the store to display various fakes for customers to compare. In this way, customers will trust us and our department stores can continue to run. N
Finally, for some luxury goods, such as imitation brand lighters and high -end tourism shoes, our stores are all sold in the store. These are fakes, so many customers are willing to buy, because this can satisfy the consumption psychology of buying vanity with cheap buying vanity. The store sometimes encounters the problem of bargaining customers, and the treatment of such things is sometimes really a headache.
The shop of boss Liu is done. Customers do not have a cover when the price is marked, and of course, the customer is not allowed to pay off. For some luxury goods or pseudo -name brands, the remaining theory of consumers can be earned in economics, and the antiques of antiques “eyes”, “picking”, “picking” “Leakage”, you can order the price higher and allow customers to bargain, maybe It also makes customers happy in bargaining!
Open department stores should first do a good job of preparations, first understand the retail industry of the department store, it is best to conduct a specific market survey, and investigate the regional population base, the level of regional economic development, what are the main target customer groups, the main target customer base group What is the consumption power, what consumption preferences, etc.
It must understand the recent fashion trends. In addition to satisfying practical functions, products have both product appearance texture and aesthetic functions, and meet the growing aesthetic experience needs of consumers. Therefore, the purchase cycle is relatively short, and consumers need to meet the growing demand for product styles. Investors’ eyes should be long -term, and a stable and reliable purchase channel can avoid a lot of trouble.
Coustically established a good reputation in the early stage. The environmental facilities, product display, various publicity materials, and advertisements of department stores will produce first impression to attract consumers; and the good hospitality etiquette is more profound to customers to give customers more profoundly The service experience increases the return. Use the diffusion of promotion and service reputation to expand the business district, improve the knowledge of boutique department stores, and do a good job of publicity.
Can stores have undergone the test of the market. One -stop shopping model makes consumers more assured and worry -free. And it can meet the needs of different consumers. Nowadays, more and more entrepreneurs are interested in investing in the department store market. They have great influence in the market and good prospects. It is a good choice for entrepreneurship. And its rich product types ensure that consumers can buy their favorite products at department stores.
1. Display the full
This must be carefully placed in the placement of the product. Put the product in the most convenient and easiest place for consumers. It must be seen and exposed to customers. Single -piece products should be arranged neatly. The same type of products are placed in a cabinet, and the products are displayed as much as possible to increase sales opportunities.
2, novel product styles
follow the trend of the times, and constantly update the products to ensure that the product has complete types and novel styles. When setting the price, a step -type division is used to reasonably set the price range, distribute the product ratio according to the sales situation, and strive to cover more consumer groups, and consumers with different needs and purchasing capabilities.
3, the service is just right
After the customer enters the store, the clerk should not follow step by step, just pay attention to their dynamics, and give them some space for free browsing products. When they need help, they appear in time and provide corresponding help.
4, promotional publicity
The promotion is a means that cannot be ignored. Choose a suitable time, give discounts and intimate services, such as full reduction, discounts, buying gifts, etc., which can attract more consumers to buy in the store and cover more consumer groups.
First of all, you can accumulate the way of operation in this area; it is best to experience the operation of the department store; go to the department store, or the current sales staff in the supermarket; learn how to learn how to treat the industry in the store. The source of the color of the color also handled the difficult events encountered at the time of opening the store at the same time.