4 thoughts on “What are the primary and necessary conditions for retail companies?”

  1. Original title: Essential conditions for successful business operations

    . The company’s successful factors are 4 points:

    (1) The company should formulate a correct business strategy.

    (2) The company should rely on technological progress, scientific management and other means to form its own competitive advantage.

    (3) The company should operate honestly and establish a good reputation and corporate image.

    (4) The company engaged in business activities, and must abide by laws and administrative regulations, abide by social morality, business ethics, honesty and trustworthiness, accept the supervision of the government and the public, and assume social responsibility.
    It requires the following conditions:
    1. Marketing solutions planned and executed by professional teams;
    2, a long -term and very courageous corporate leader;
    3, there is one. Very core competitive products or services;
    4, a mature team management plan and system;
    5, ideas and determination to subvert traditional marketing ideas;
    6, persist and continue to persist in persistence Intersection
    This is to follow the trend
    For the successful strategy of an enterprise, you should learn to follow the trend. Do not work hard in the field of yourself, know how to do your best. Only then can there be a way out.
    2
    /6
    The attention of corporate culture
    For the core spirit of an enterprise, that is, the culture of the enterprise, we must subtly go to various occasions and various people in various occasions and various people. Infiltration of these cultures can help companies find consistent goals.
    3
    /6
    This to retreat for the enterprise
    At any time, the business of the enterprise is risky. In this way, we can find a way for the enterprise under security.
    4
    /6
    This to cultivate talents for enterprises
    The business of a successful enterprise must be inseparable from the help of talents. Only the cultivation and reserves of talents can allow enterprises to face facing During the crisis, it is easy to resolve.
    5
    /6
    This find products for enterprises
    Good products can not only stabilize the development of the enterprise, but also help the enterprise grow. Do not have a layer of unchanged business ideas. Constantly looking for better factory, so that the corporate market can expand.
    6
    /6
    For a successful entrepreneur, it will never pin the company’s hope in a certain market field, but try to expand new areas, because this is because of this In order to expand the accumulation of customers and really make the enterprise bigger and stronger

  2. The difference. But this classic profit model has long changed. The popularity of the shopping mall model has made the combination of retailers and real estate developers closer and closer. Customer management becomes the main source of profit.

    This model has been implemented earlier in large department stores. Some department stores have almost no self -operated business and implemented counters through investment promotion. The business staff is the factory sales Members, retail stores only have managers.

    In in the home appliance industry, various brands set up counter operations in home appliance chain stores. The service personnel are provided by the factory. The retail price is negotiated. Compared with Best Buy, there is a difference in essential differences, which is the difference between traditional retail and modern retail. In the chain supermarket, although the price is realistic, the main source of profit is not the price difference between the sales, but the various forms provided by the factory Features.

    In the larger e -commerce platform, it has also followed the “money collection model” of the traditional retail industry, and various costs have increased. Large e -commerce companies also seem to feel this “food food food The unsustainability of the sharp model “is finally from the” heaven “to the” earth and earth “, which starts a physical retail business. Is this a return classic model or an innovation of the realization model? In short, different options will produce very different results. .

    . The retail strategy element

    has three classic quotes in the retail industry.

    Is the site selection and the third or site selection. It can be seen that it is necessary to choose the location of the store first. If the site is improper, it is generally impossible for “salted fish to turn over.” Human legs are the most fattest. This is to require the store to take various methods as much as possible to make people come in, that is, enhance the customer’s ability to collect customers. With customers, it is possible to do business. Three sentences: The goods we sell are not profitable, but we earn this paper and rope money! When the founder of Wal -Mart, Sam Walton, when he was inspected by a store, he saw that a clerk was packaging goods for customers, Throw the extra half of the packaging paper and the excessive rope. Sam Walton smiled and said what the employee said became the third classic quotation of the retail industry.
    r The success of N retail industry depends on what basic elements? Some people say that it is business positioning, scale operation and operational efficiency; others say that it is selected, customers, and savings; . In traditional retail schools, general locations, goods, prices, and services are generally used as the four elements of the success of the retail industry.

    But in the change of consumer demand, zero supply relationship changes, and rapid development of technology, even two even two. In the context of the high degree of integration of the line, some people have proposed that the traditional four elements have gradually developed into eight elements, including the peripheral five elements and internal three elements

  3. 01

    The external results and missing parts

    The key success factor that pays attention to the internal operation of the enterprise is distinguished from the external results of the enterprise. this point is very important. People often mix the key success factor and external results/influence of the company’s actual operation. It is important to correctly distinguish the key success factor. First of all, we need to spend energy to understand its meaning and implement it.

    Stephen Kewei pointed out the significance of understanding the order of transaction in the book “The First of the First”. He mentioned in his works that “rocks” need to be placed first every day. We can compare the key successful factors of the enterprise’s internal operations compared to the “rocks” that employees need to deal with each day. They are the driving force that determines the priority of corporate affairs. Its role is to establish directions for the company’s internal requirements, current production tasks, and employees who can submit products and services on time.

    In external results are driven by corporate strategy and are a minority priority affairs of senior management. This result comes from various activities that have successfully implemented operating capabilities in the new country.

    In order to further explain, Table 11-1 lists the characteristics of key success and external results in the enterprise.

    The key success factors and characteristics of external results

    Carnly thinking misunderstandings are the main purpose of performance evaluation indicators to help the implementation of strategic measures for management enterprises. On the contrary, the main purpose of the performance evaluation indicators is to ensure that the working hours of enterprise employees focus on the key success factor of the enterprise. Maybe you have implemented a balanced scoring card project for 10 years, but you still don’t know what the key success of the company is.

    . My point is that if the key success factor of the internal operation of the enterprise is not established, then each manager will be limited to his own kingdom, and of course he wants to integrate what he thinks he thinks is into the company’s operation of the company’s operations. In the way. Therefore, I think the key success factor is a part of the missing score card and other management methods.

    02

    The rules and characteristics of success factor

    The relationship between key success factor and key performance indicators is crucial, as shown in the figure 2 shown. If you find the correct key successful factor, it can easily establish the key performance indicators of the company’s dominant performance.

    It Figure 2 How to drive performance evaluation indicators of key success factor for enterprises

    Really important performance evaluation indicators, that is, key performance indicators, should be derived from 5-8 of the internal operation of the enterprise A key success factor. Letting employees take their own responsibilities and coordinate with the key successful factors of corporate operations. It is the golden law of management and the essence of modern management. Most companies understand their successful factors. N key success factor has some characteristics, which is worthy of our attention:

    · The expression is clear. Everyone can understand the meaning of key success factors, and recognize that key success factor will have an important impact on the enterprise.

    · Management and board/government officials are no stranger to key success, because they have talked about these factors when discussing successful factors.

    . It is suitable for the vision of more than one balanced score card.

    · Highly related to the enterprise, it should not be decomposed as a key success factor for different departments.

    · Number of quantity -5-8 is enough -based on the principle of Smart management.

    · It has an important impact on other successful factors, and it is easy to show their correlation.

    · Emphasize accurate specific business activities, rather than abstract statements like corporate strategic goals.

    03

    4 tasks of key success factors

    In the key to companies from all over the world to determine the key to the company’s internal operations of 5 to 8 enterprises Success factor established a process containing 4 tasks.

    Task 1: Record the successful factor that has been established.

    Cofic (SPECIFIC) — Do not use the empty expression in the common term of management.

    This can be measured () -The expression of success factor can be measured.

    This can be realized () -The expression of successful factors should be clearly and concisely conveyed to employees, so that the activity is available.

    Relactions (Relevant) —— Success factor should be related to corporate employees.

    Time sensitive -pay attention to the situation at this time.

    Task 2: Hold a 2 -day seminar to determine the key success factor of the enterprise.

    In my experience in this field, most companies need to hold a seminar that lasted 2 days. Participants include experienced employees of various departments of the enterprise and members of the senior management team as much as possible. And CEO. Through the “influence” relationship mapping process to determine the key successful factor of the enterprise’s internal operations; deal with the diversity of each team’s relationship mapping; adjust the first batch of key success factor; test the key success factor of the internal operation of the enterprise; organize the work seminar.

    Mission 3: State key success factor.

    The statement report will include the following content:

    . The history of internal performance evaluation indicators in the enterprise.

    · Who has established these key success factor, how to establish it.

    · The most important 5-8 key successful factors, and the influence of these factors on the success of the company. Each key success factor on a slide, and all the successful factors it affects (as shown in Figure 4).

    FIG. 4 Display how key successful factors affect other successful factors

    Mission 4: Show key success factor on the wall of each workplace.

    This is an important step; the key successful factor in the internal operation of the enterprise is to really play a role. The only way is that employees must deeply understand and actively implement these factors, and truly become the masters of these successful factors.

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