How to develop new customers (mold processing)

I just came out for mold processing! Plastic and hardware die -casting molds, I don’t know how to develop new customers!

5 thoughts on “How to develop new customers (mold processing)”

  1. You can develop new customers through the online mold B2B e -commerce trade platform! You register an account, but to focus on those B2B platforms that have been included in Baidu, otherwise it is just Lanzi to fight water. Now use the network B2B platform to sell more and more, and the business is getting bigger and bigger. On the contrary, online marketing It is increasingly intensified, and online ordering information is not as good as one day. Some websites increase with the number of users

  2. Summary

    This discussion and analysis of the importance and necessity of the management of mold enterprises, pointing out the role of informatization in improving the productivity of mold enterprises, reducing costs, and improving quality Analysis, further proposes an information solution of mold enterprise corporate enterprise based on the professional management system IM3.

    The introduction

    . Generally speaking, mold companies are small and medium -sized enterprises, most of them grow from workshops -type companies. Even now there are still many mold companies that are workshop -style. Management, the problems of the control period, cost, and quality control of molds have continued. Faced with fierce market competition, backward management methods and levels, the management and technical personnel in mold companies can only be exhausted. In terms of level, enterprises lack vitality and competitiveness. These issues have attracted the great attention of many mold enterprises that are determined to align with international advanced levels. How to improve the management level of enterprises and enhance the competitiveness of enterprises have become the problem that my country’s mold manufacturing industry participates in the international market competition.
    Therefore, mold manufacturing enterprises should improve the management level, have the ability to respond quickly and timely adjustment, and it is difficult to do without a set of advanced management systems to realize management. Through informatization construction, the integration management of mold manufacturing enterprises is an effective way to promote enterprises to improve operating management.
    The case of the actual case of mold enterprises, discussed and analyzed the importance and necessity of informatization on improving the management level of mold enterprises, and combined with the specialized mold enterprise management system IM3 developed by Shenzhen Weibosi Network Technology Development Co., Ltd. (), An information solution is given.

    . Informatization is a bridge for enterprise and customer information communication

    molds are typical industries produced by single items. Each order must be detailed with customers. The business and technical communication will have serious consequences. The following is the two examples of inadequate communication between mold enterprises and customers:
    Cases 1. A large mold factory undertakes a model for a new Japanese customer. After this Japanese customer habit order is issued, the design of the mold factory is designed with the mold factory factory. Personnel conduct detailed technical communication and put forward a detailed design requirements for the mold. The mold factory can be designed according to this requirements. There is no need to confirm the design drawings. After the designer of the mold factory completed the design, it still took the habit of picking up the US customer order in the past, waiting for the customer to confirm the design before ordering the shelf and materials, and waited for 10 days to know that the customer did not need to confirm the drawings. As a result, the mold was postponed for 10 days, and the customer was very dissatisfied and no longer placed the order. For this reason, it lost a very potential customer.
    Cases 2. A mold factory undertakes a new customer’s mold order. The client’s injection molding plant has a set of strict production safety standards -how many tons of molds must be used. This problem was ignored due to lack of detailed technical communication. The mold designer chose a ring in accordance with the habits of this factory. As a result, it was a specification smaller than the customer’s standard, which caused the mold to deliver the customer before discovering that it did not meet the requirements. It could only be transported back to the mold. More than 10,000 yuan, it also affects the production of customers.
    In this shows that even in terms of information communication with customers and enterprises, even a small leakage will cause huge losses to enterprises. Therefore, solving the problem of communication is of the following significance:
    The as much as possible to understand the customer business and technical requirements at one time, avoid repeated repeated times, so as to save costs and time.
    The detailed understanding of the client’s mold technical requirements to avoid modification and rework after the model test.
    Make and summarize the contents of each communication, and gradually establish customer business and technical information knowledge bases for each customer, and share within the company in order to improve customer service levels and reduce errors.
    If information management systems will help mold companies to better communicate with customers. For example, in the IM3 system, detailed mold technology communication templates are provided, the template integrates the experience of many outstanding mold companies at home and abroad, and is completely in line with the international mold industry. Through this template, it is convenient to communicate with customers in detail to reduce the modification of the mold. In addition, through the system recorded information with customers, you can summarize the customer business and technical habits, and share it with the company’s internal personnel to avoid repeated errors.

    . The information system can help enterprises monitor the progress of mold

    The customer who pays very much attention to the mold and delivery date of the mold. Plan, especially overseas customers, often puts the importance of the delivery period of molds first. Therefore, the production and production period of controlling molds is an important indicator for enterprises to win in market competition. The following cases may be a problem that many mold factories have occurred.
    Cases. A large mold factory has undertaken the model of the U.S. customers. Due to the lack of effective mold production progress monitoring and management methods, the mold cannot be trial on schedule. The production department also feeds up this situation to overseas market personnel, but because the market personnel cannot understand the actual situation of production, they are worried that they will not be happy with the test model customers, so they are lucky to think that the production department can work overtime and grab back to grab the back some time back. Time, still promises the annual test date of customers. When customers look at the model from thousands of miles, they find that the mold cannot be tried at all within a week. The customer was very disappointed and no longer placed.
    The root cause of the poor monitoring of the mold process lies in:
    The lack of effective mold production progress monitoring methods, the problems that occur during the mold production process in time cannot be found in time, and early discovery and early solution.
    This production process cannot be effective feedback and records. Often judging the process of mold by feeling, used to use the fuzzy concepts such as “similar, far away, and quickly finished” to explain the progress. The data is inaccurate and timely and timely timely It often occurs fluke.
    The environment and platform lack of information sharing within the company. Due to the different nature of each person, there is a great difference in understanding of the actual production process of each set of molds. Moreover, the feedback of layers of information through steps often cause information distortion. In addition, artificial factors, problems, problems It’s out.
    people often pay more attention to important and difficult issues, and ignore small issues, especially when there are dozens or hundreds of sets at different stages at the same time, it is difficult for managers Whether each task process of the mold is within the plan.
    If information management systems will provide enterprises with shared, consistent and loyal process monitoring platforms. For example, in the IM3 system, through project planning and process control, the entire life cycle of the mold (order determination -design -procurement -production -first test model -mold modification -delivery) can be managed. The production of front -line managers will directly feedback the actual progress of the mold in the system, and the system faithfully monitor every task of the project process. When a certain control point is postponed, the system will automatically issue alarm mail to the relevant personnel in order to detect and resolve it early. Moreover, for some key tasks, the system can be warned in advance to make relevant personnel prepare and arrange early.

    . Effective mold cost control is not available for information

    Cost control is a difficult point in the management of mold enterprises. The cost control capacity of mold companies is becoming more and more prominent. It reflects the core competitiveness of the enterprise. At present, the mold industry is facing heavy pressure with the lower price of molds. When the mold increases several modifications, the profit of the mold is consumed clean, and even losing money. If the company cannot fundamentally solve this problem, it will face the danger of eliminating the situation.
    In specialized mold enterprise management system IM3, it will help the enterprise control costs through the following channels:
    Is issuing orders within the company, based on the cost of quoting Set up cost warnings to monitor the cost elements in mold production, so as to effectively control the costs and ensure the smooth achievement of profit targets.
    In the mold BOM, the difference between the cost of the design material and the cost of the planned material determines whether it is issued. When the purchase of materials is collected, the difference between the delivery price and the planned price decide whether to receive the goods, thereby effectively controlling the procurement cost.
    The systemic records and statistics of the processing of each workpiece in each processing process, the difference between the actual processing cost and the planning cost of the actual processing and manufacturing costs. When the actual cost exceeds the planning cost, the system will automatically alarm and notify relevant managers.
    Cases. When designing a client’s TV shell mold, a mold factory uses four expensive copper. When suppliers are supplied, the corners of the four copper copper are also priced together. The delivery price exceeds the plan price of more than 6,000 yuan. When the warehouse managers are collected into the library for the material, the IM3 management system adopted by the mold company warns that the material is incoming into the material. The price of the library was severely exceeded the planning fee and refused to enter the warehouse. After negotiating with suppliers after the procurement supervisor, the unreasonable 6,000 yuan cost is removed before receiving the goods.

    . Informatization helps workshop monitoring and management

    real -time workshop monitoring can help production supervisors monitor the production conditions of each device and the processing process of molds to improve the equipment Utilization rate, control the production progress of workpieces.
    For example, when the company’s managers need to check the situation of the production workshop, the real -time production conditions of each processing equipment and working group can be viewed through the IM3 system. The state of workpiece and the state of the workpiece, including what is the current load of each machine, whether the current load of the machine tool, whether the workpiece that is being processed is postponed, whether the workpiece to be processed has been transferred to this process, whether the lane process is postponed, whether the materials are in place, etc., which is great, etc., which is great. It relieves the work intensity of managers.
    Is when the manager needs to check the production of a set of molds, you can view the mold processing progress displayed in the form of Gantu, and to help the manager track the mold through the comparison of the planning time of each process and the actual process. Production progress.
    . In the past, when checking the progress of the mold, the production managers had to go to the workshop to see one workshop, and they could only see the main components. The completion of the small parts may not be understood. I don’t know where the small parts are. Or hold a production meeting to summon all the team leaders, and spend a long time to report the progress of the mold one by one. Since the team leader is not the first -line processing personnel, he can only judge the progress of the mold with his own feelings and experience, which has a lot of errors. For experienced workers, it may be accurate, but a factory has no way to ensure that each worker is very experienced and is very responsible at all times. As long as there is a set of molds in a order that cannot be completed on schedule, there is a problem with the delivery of the entire order. This is also the main reason why many mold factories often work overtime before testing the mold, and even work overtime overnight.

    5. The information management system promotes CAD engineering data to share in the enterprise

    Due to the short construction period, the design drawings of mold enterprises are difficult to do like a batch production model. It is very fine, and because of the frequent changes and the large amount of drawings, it is impossible to send drawings to many non -production departments, which brings obstacles to the design information sharing within the enterprise. Production or other business departments sometimes hope to measure the size that is not marked in the drawing. Sometimes it is necessary to check the 3D model to understand a more clear structure. These needs are not necessary to buy expensive CAD design software for this reason, and right, and right For personnel in non -design departments, the use of professional CAD software is also inconvenient to operate and find related files. If the management system is linked with the CAD engineering data, it will greatly facilitate production or other business departments, so that design information is really shared in the enterprise.
    In IM3 systems, according to the operating characteristics of mold enterprises, the design model browsing tool can be integrated, which can be convenient to browse 2D/3D documents in the system (including AutoCAD, Pro/E, UG, etc.). In this way, you can view the CAD model in any computer inside the company. For example, when the craftsman formulates the production process of a workpiece, you can directly click to view the 3D graphic button. With the help of the browse tool, you can rotate, check the size, and do various sectional surfaces to facilitate the craftsman to formulate a reasonable and complete process process; the workshop workshop When processing a workpiece, workers can use the workshop production terminal to facilitate browsing 3D graphics that are processing parts. By comparing the processing workpiece and 3D graphics, check whether the processing is correct, determine whether the processing is complete, and avoid rework and scrap. In the past, CNC and electro -spark machining operators only looked at 2D graphics, and it was difficult to judge the final shape of the workpiece. It was often rework of workpieces due to the omissions of the CNC program or the electrode leakage, which not only wasted resources, but also affected the mold period of the mold. In addition, this function is also very useful for staff in market quotation and procurement departments.

    . The other role of information technology in promoting information sharing

    In information sharing platform provided by the information management system, it will provide unprecedented convenience for the management of the enterprise. , Reduce the work pressure of managers, avoid errors, and effectively ensure mold quality and construction period.
    Cases 1. Before assembly of a factory mold, the assembly holder is often not timely because the top -needle of the outsourced purchase is not timely. You need to call the warehouse and procurement department, and even call the supplier to confirm the delivery time. It is very troublesome. If the information is disconnected from a certain link in the middle, the accurate delivery date cannot be determined, so the mold test time is not determined.
    Cases 2. A large mold company, a meeting of the backbone personnel of production management at 7:30-9:00 every night. The main topic of the meeting is to review the production of molds (progress, quality). At the time of the question, we will discuss how to improve. The standardized mold enterprises will regularly organize similar meetings, but this requires many people to spend a lot of energy and time to understand the production status of the mold, query and record the production information of all molds, and screen out non -normal molds from it. This will undoubtedly increase the pressure of managers, waste valuable time and energy in terms of information statistics and collection, and often affect decision -making due to the inaccurate information collected.
    In a mold enterprise with an information management system, through the close combination of systems and management processes, it will bring information inquiry and statistics to the management and staff of the enterprise at all levels, so that they can accurately grasp the most in time in time , The most accurate various information. For example, in the IM3 system, the production manager can inquire about the current actual state of the production or procurement materials through the system, and there is no need to call for a telephone inquiry. When you need to understand the progress of the mold, except that the system can automatically send a warning for abnormalities, Managers can also take the initiative to enter the system to count the abnormal problems they are paying attention to. The supplier of Yueyue’s supplier, which not only greatly reduces the work pressure of mold managers, but also helps managers decide correctly.
    of course, management informatization can also help mold companies improve management in more aspects. Due to space limitations, it will not be listed one by one here.

    The conclusion

    The combination of improvement through management informationization and management can promote the standardization of enterprise management, improve the operating efficiency and market competitiveness of the enterprise, and make the management staff of the enterprise from The liberation of complicated and repetitive labor allows high -level managers to pay more time to pay more attention to the development direction of the enterprise, strengthen communication with customers, and develop a broader market. Market personnel can further strengthen the management of customer relationships. Looking for new customer resources, the technical supervisor can have time to pay attention to the development of new mold technology, strengthen the exchanges of technology in the industry, and continuously improve the technical level of the enterprise. The production supervisor can have more time to consider how to further improve the efficiency, improve quality and reduce Costs are continuously improved. Therefore, mold companies should seize the opportunities brought by the information age and lay a solid foundation for the long -term sustainable development of the enterprise.

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